Hillary Batchelder

Experience

• 

  TIME

  May 2006 - Aug 2006

  Editorial Intern

  Conceived, pitched, researched, wrote, and fact-checked several pieces. Published eight pieces in the Notebook section, and one piece for Time.com.

• 

  The Williams Record

  May 2007 - Dec 2008

  Managing Editor

  Daily oversight of the creation, writing, layout and publication of Williams College's independent student-run newspaper. Extensive experience in personnel management, fact-checking and editing. Managed a staff of over 50 people, was in charge of Web site maintenance. Wrote articles for News, Features, and Arts sections.

• 

  Office of Public Affairs, Williams College

  Sept 2007 - Jan 2009

  News Intern

  Wrote press releases, performed research and fact-checking and assisted the Associate Director of the Williams College Office of Public Affairs.

• 

  The Business of James Taylor

  Jan 2009 - Jun 2009

  Office Intern

  Full-time intern for the Business Manager and Personal Assistant to internationally renowned singer/songwriter James Taylor.

• 

  The Atlantic

  Jan 2009 - Jan 2009

  Marketing Intern

  Conceived of and created marketing materials for the live events arm of the Atlantic. Managed projects for high-profile event underwriter clients. Designed graphics for print and online ads, as well as signage and invitations for AtlanticLive events.

• 

  SmartBrief

  Jan 2010 - Jan 2016

  Merged 18 total Energy, Construction and Wireless publications to form “Infrastructure” sales group; improved topline revenue year-over-year by 30%. Improved sales team efficiency by establishing weekly sales associate training program for 20 sales first-timers. Hired, onboarded and managed team of three, all overachieved against KPIs by an average of 120%. Directed strategic growth of SmartBrief's Energy & Construction Group. Collaborated with clients to create custom campaigns engaging SmartBrief's audience of 4.5 Million professionals. Initiated and grew relationships with B2B clients, leveraging SmartBrief's multitude of platforms and solutions. Leveraged SmartBrief's food & beverage audiences with focus on new business. Developed and executed on strategy identifying new business streams across foodservice, CPG manufacturing, and nutrition. Managed client relationships for the advertising sales team across a wide variety of verticals. Focused on client outreach, including prospecting, scheduling meetings, maintaining the customer database, and preparing competitive analyses, media kits and collateral.

  • Industry Director, Infrastructure Sales Group

    Jan 2014 - Jan 2016

  • Industry Director, Energy Sales Group

    Jan 2013 - Jan 2014

  • Account Director, Food & Beverage

    Jan 2011 - Jan 2013

  • Sales Associate

    Jan 2010 - Jan 2011
• 

  Deloitte Digital

  Aug 2017 - Dec 2017

  Working Student

  Independent study authoring a whitepaper on Intrapreneurship in tandem with Deloitte Digital Ventures. Conducted primary research, formulated intrapreneurship framework. Delivered outline and first draft of the whitepaper.

• 

  May & Company

  Sept 2017 - Dec 2017

  MBA Consultant

  Consulting project developing strategic growth plan for MayCoach & Company. Conducted comprehensive market analysis and business model assessment by applying various analytical frameworks. Presented strategic plan for growth including recommendations for marketing strategy, customer personas, customer journey, and client acquisition strategies.

• 

  Microsoft

  Feb 2018 - now

  Enabled our sellers and partners to meet our customers' needs with business applications solutions. Identified opportunity for tighter focus on customer outreach as well as leading with business value. Focused on accelerating and landing pipeline.Small Medium & Corporate Segment: established yearly segment plan & strategy, collaborated with our Sales and Partner Development Managers to accelerate our deals and leverage Corp programs. Focused on pipe gen activity connecting our marketing engines, partners, and products (+26% new biz pipe).Small & Medium Business Segment: led strong v-team that received multiple investment opportunities from Corp; worked to create and land 3 Year Plan in concert with UK SMB plan (received investment of additional TCM). Major focus was tightening our go to market to accelerate the speed at which we can help our customers.Winner, M&O Award (FY22), M&O Award (FY21), Friend of SMC Award (FY21) Show less

  • Account Executive

    Oct 2022 - now

  • Product Marketing Manager, Business Applications, Microsoft UK

    Apr 2020 - Sept 2022

  • Business Manager, Microsoft Germany

    Feb 2018 - Apr 2020