Brianna McCarthy

Experience

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  Yorktown Athletic Club (YAC)

  Aug 2006 - Dec 2012

  Cheerleading Coach

  Volunteer Cheerleading Coach*Received a Certificate of Merit from senator Greg Ball in 2011, after my team came in first place at a local cheerleading competition.

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  Camp Nabby

  Jun 2009 - Aug 2009

  Gymnastics Instructor

  Instructed children in gymnastics skills at all age levels for the summer camp program.

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  Camp Nabby

  Jun 2010 - Aug 2010

  Gymnastics Instructor

  Instructed children in gymnastics skills at all age levels for the summer camp program.

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  Nordstrom

  May 2011 - Aug 2011

  Sales Associate

  *Improved engagement with merchandise and provided customers with outstanding customer service. *Built and maintained excellent customer relationships. *Provided honest and confident feedback to clients to gain trust and loyalty. *Maintained and communicated knowledge of current sales promotions and store policies. *Organized inventory and built merchandising displays.

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  Nordstrom

  May 2012 - Aug 2012

  Sales Associate

  *Improved engagement with merchandise and provided customers with outstanding customer service. *Built and maintained excellent customer relationships. *Provided honest and confident feedback to clients to gain trust and loyalty. *Maintained and communicated knowledge of current sales promotions and store policies. *Organized inventory and built merchandising displays.

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  Extreme Force Allstars

  Jun 2012 - Jun 2018

  Cheerleading Coach and Tumbling Instructor

  *Developed individuals skills and successfully provided feedback.*Built a team environment, which lead to award winning competitions.*Identified strengths and weaknesses within the team to improve overall performance. *Provided motivation, encouragement, and support.*Empowered individuals to be resilient, committed, and to work effectively as part of a team. *Demonstrated effective communication in order to inspire the athletes to be their best.

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  Carmel High School

  Jul 2014 - Feb 2015

  Junior Varsity Cheerleading Coach
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  Alexandra Grecco

  Aug 2014 - Oct 2015

  Assistant to Fashion Designer

  *Extensive research of fashion bloggers.*Formed and managed collaborations with bloggers/influencers.*Assisted on management of company website, created through Squarespace.*Analyzed active marketing efforts to determine results.*Assisted on photo shoots, bridal appointments, and management of social media platforms. *Worked closely with fabric companies, printmakers, and manufacturers.*Created procedures to enhance efficiency and organization.*Managed shipping, inventory, and returns.*Sourced and purchased fabrics and trimmings. Show less

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  The Estée Lauder Companies Inc.

  Oct 2015 - now

  *Responsible for ideation and concept development. Creates business cases and estimates ROI’s to present to key stakeholders in order to align on future opportunities and manage expectations.*Identifies, prioritizes, and leads innovative solutions.*Collaborates with cross functional partners to deliver strategic multifaceted projects and initiatives.*Accelerates digital transformation to ensure long-term sustainable growth.*Identifies areas of opportunity to improve overall operational processes. Creates business requirements documents, and works with IT partners to rollout solutions.*Successfully mentors, leads, and motivates to foster a high-performing team.*Creates education documents and facilitates training to implement new store processes. Show less *Bridged the brand/company mission with everyday operations.*Contributed to the brand’s financial success by leading cost savings initiatives intended to avoid destruction, which in turn improved the overall North America P&L. *Responsible for robust reporting & analytics, and monitoring KPI’s.*Planned, coordinated, and managed new concept projects.*Managed effective communication with leadership and project stakeholders.*Analyzed reporting and sales data to determine inventory assortments.*Streamlined consumer engagement by creating a single holistic view of the consumer to identify business and sales opportunities. Show less *Coordinated and executed the deals management campaign process.*Collaborated with cross-functional teams in communication and alignment for pricing and promotional activities for North America Free Standing Retail Stores.*Developed and provided reporting to brands in order to better analyze promotional efforts. *Central point of contact for marketing requests to ensure consistency.*Identified areas of improvement and streamlined the Relate promotional process. *Spearheaded new sustainability effort to avoid destruction, which lead to cost savings and incremental sales opportunities.*Collaborated with the brand inventory planning and replenishment team to identify slow moving inventory and outline pricing strategies. Show less *Managed all logistics for training events at multiple locations for nearly 500 retail stores. *Collaborated with Program Managers, Facilitators, and External Vendors to ensure that all projects were successfully completed on schedule and within budget.*Tracked expenses and managed budgets for training events and the operations team. *Developed, Implemented, and defined change management strategies.*Supported the operations team by strategizing and fully organizing the rollout of new system operations solutions for retail stores.*Assessed the change management impact to the organization.*Created schedules, set priorities, and implemented the best plan to achieve success. *Collaborated with Brand Leads to analyze the effectiveness of training coordination, and proactively made suggestions for improvement where needed. Show less

  • Manager, Commercial Innovation, North America Corporate Sales

    Dec 2022 - now

  • Assistant Manager Commercial Innovation, North America Corporate Sales

    Jun 2021 - Dec 2022

  • Associate-North America Corporate Sales

    Dec 2019 - Jun 2021

  • Analyst Campaign Management

    Sept 2018 - Dec 2019

  • Training Logistics Coordinator

    Oct 2015 - Aug 2018