
Timeline
About me
Manager, Commercial Innovation, North America Corporate Sales at The Estée Lauder Companies Inc.
Education

Yorktown high school
-
Yorktown high school
-
Pace university pleasantville- lubin school of business
2010 - 2013Major: marketing, minor: psychologyActivities and Societies: Pace Cheerleading Captain
Experience

Yorktown athletic club (yac)
Aug 2006 - Dec 2012Cheerleading coachVolunteer Cheerleading Coach*Received a Certificate of Merit from senator Greg Ball in 2011, after my team came in first place at a local cheerleading competition.

Camp nabby
Jun 2009 - Aug 2009Gymnastics instructorInstructed children in gymnastics skills at all age levels for the summer camp program.

Camp nabby
Jun 2010 - Aug 2010Gymnastics instructorInstructed children in gymnastics skills at all age levels for the summer camp program.

Nordstrom
May 2011 - Aug 2011Sales associate*Improved engagement with merchandise and provided customers with outstanding customer service. *Built and maintained excellent customer relationships. *Provided honest and confident feedback to clients to gain trust and loyalty. *Maintained and communicated knowledge of current sales promotions and store policies. *Organized inventory and built merchandising displays.

Nordstrom
May 2012 - Aug 2012Sales associate*Improved engagement with merchandise and provided customers with outstanding customer service. *Built and maintained excellent customer relationships. *Provided honest and confident feedback to clients to gain trust and loyalty. *Maintained and communicated knowledge of current sales promotions and store policies. *Organized inventory and built merchandising displays.

Extreme force allstars
Jun 2012 - Jun 2018Cheerleading coach and tumbling instructor*Developed individuals skills and successfully provided feedback.*Built a team environment, which lead to award winning competitions.*Identified strengths and weaknesses within the team to improve overall performance. *Provided motivation, encouragement, and support.*Empowered individuals to be resilient, committed, and to work effectively as part of a team. *Demonstrated effective communication in order to inspire the athletes to be their best.

Carmel high school
Jul 2014 - Feb 2015Junior varsity cheerleading coach
Alexandra grecco
Aug 2014 - Oct 2015Assistant to fashion designer*Extensive research of fashion bloggers.*Formed and managed collaborations with bloggers/influencers.*Assisted on management of company website, created through Squarespace.*Analyzed active marketing efforts to determine results.*Assisted on photo shoots, bridal appointments, and management of social media platforms. *Worked closely with fabric companies, printmakers, and manufacturers.*Created procedures to enhance efficiency and organization.*Managed shipping, inventory, and returns.*Sourced and purchased fabrics and trimmings. Show less

The estée lauder companies inc.
Oct 2015 - now*Responsible for ideation and concept development. Creates business cases and estimates ROI’s to present to key stakeholders in order to align on future opportunities and manage expectations.*Identifies, prioritizes, and leads innovative solutions.*Collaborates with cross functional partners to deliver strategic multifaceted projects and initiatives.*Accelerates digital transformation to ensure long-term sustainable growth.*Identifies areas of opportunity to improve overall operational processes. Creates business requirements documents, and works with IT partners to rollout solutions.*Successfully mentors, leads, and motivates to foster a high-performing team.*Creates education documents and facilitates training to implement new store processes. Show less *Bridged the brand/company mission with everyday operations.*Contributed to the brand’s financial success by leading cost savings initiatives intended to avoid destruction, which in turn improved the overall North America P&L. *Responsible for robust reporting & analytics, and monitoring KPI’s.*Planned, coordinated, and managed new concept projects.*Managed effective communication with leadership and project stakeholders.*Analyzed reporting and sales data to determine inventory assortments.*Streamlined consumer engagement by creating a single holistic view of the consumer to identify business and sales opportunities. Show less *Coordinated and executed the deals management campaign process.*Collaborated with cross-functional teams in communication and alignment for pricing and promotional activities for North America Free Standing Retail Stores.*Developed and provided reporting to brands in order to better analyze promotional efforts. *Central point of contact for marketing requests to ensure consistency.*Identified areas of improvement and streamlined the Relate promotional process. *Spearheaded new sustainability effort to avoid destruction, which lead to cost savings and incremental sales opportunities.*Collaborated with the brand inventory planning and replenishment team to identify slow moving inventory and outline pricing strategies. Show less *Managed all logistics for training events at multiple locations for nearly 500 retail stores. *Collaborated with Program Managers, Facilitators, and External Vendors to ensure that all projects were successfully completed on schedule and within budget.*Tracked expenses and managed budgets for training events and the operations team. *Developed, Implemented, and defined change management strategies.*Supported the operations team by strategizing and fully organizing the rollout of new system operations solutions for retail stores.*Assessed the change management impact to the organization.*Created schedules, set priorities, and implemented the best plan to achieve success. *Collaborated with Brand Leads to analyze the effectiveness of training coordination, and proactively made suggestions for improvement where needed. Show less
Manager, Commercial Innovation, North America Corporate Sales
Dec 2022 - nowAssistant Manager Commercial Innovation, North America Corporate Sales
Jun 2021 - Dec 2022Associate-North America Corporate Sales
Dec 2019 - Jun 2021Analyst Campaign Management
Sept 2018 - Dec 2019Training Logistics Coordinator
Oct 2015 - Aug 2018
Licenses & Certifications
- View certificate

Talking about mental health as a leader
LinkedinMar 2023 
Ceo global reverse mentor program certificate
The estée lauder companies inc.Jun 2024- View certificate

Brand leadership: building brand and culture
LinkedinMar 2022
Honors & Awards
- Awarded to Brianna McCarthyCertificate of Merit Senator Greg Ball Nov 2011 Received Certificate of Merit from Senator Greg Ball, after my team came in first place at a local cheerleading competition.
Recommendations

Therese bould
Certified in Project Management (PMO) Scrum & Six Sigma. Experienced Finance Operations LeaderGreater Brisbane Area
Chirag goel
Software EngineerBengaluru, Karnataka, India
Himanshu kulshrestha
MERN stack developer || Python || CAgra, Uttar Pradesh, India
Anton lazovskiy
Product Owner / Product ManagerMinsk, Belarus
İlkim ergene çalik
Journalist | Communication SpecialistTürkiye
Gertjan michelbrink
HuisartsHilvarenbeek, North Brabant, Netherlands
Tayah nelson
Learning Abroad Specialist at Southern Utah UniversityCedar City, Utah, United States
Shay michel, ms otrl
Occupational TherapistPalos Park, Illinois, United States
Emanuel candelario padilla, cfp®, chfc®
Wealth Advisor @ Charles Schwab | Series 7,24,66United States
Somya gupta
IIM L | Mastercard | GGS, DU - IR 1 | Credit Analyst at hedge fundDelhi, India
Rayco quintana
Naval Architect and Marine Engineer. Offshore operations. Digital Product Owner. AI and ML enthusias...Rotterdam, South Holland, Netherlands
Vivek tariyal
Programme Officer at National Cooperative Development CorporationNew Delhi, Delhi, India
Ahmed omar
Director, Digital Transformation (Strategy | Processes | Technology | People)Riyadh, Saudi Arabia
Harsh viradia
Cloud Engineer || 3X AWS|| 1X Google || 2X Microsoft || Terraform Associate || FinOps PractitionerSurat, Gujarat, India
Zosia piotrowski
Resolution Manager at QualtricsOrem, Utah, United States
Kweku nkrumah
Electrical and Instrumentation Field Engineer || Certified Electrical wiring Professional CEWP - IND...Takoradi, Western Region, Ghana
Kawsary ferdous suha
Attended Åbo Akademi UniversityTurku Metropolitan Area
Subhankar sengupta
14 years of experience working as a techno-functional IT consultant for Supply chain and Retail indu...Bengaluru, Karnataka, India
Patrick anidi
Product Designer at ReputeNigeria
Adina draghici
General manager at Dare to Care AssociationSibiu, Sibiu, Romania
...