
Timeline
About me
EMEA Sales Excellence & Strategy Manager
Education

Saint fatima language school
2009 - 2010Igcse igcse
The german university in cairo
2011 - 2014Bachelor's degree human resources & marketingActivities and Societies: - Stock market simulation - ICGE - Development & Assessment head - AYB Majors: HR & Marketing
Experience

Jumia egypt
Jun 2014 - Aug 2014Marketing specialistAnalyze demographic data to determine optimal targets, messaging and tactics forpersuasion.Maximize advertising efforts by developing content for media relations, corporatecommunications and social media posts.Generate attractive and consistent graphic designs for use in all types of marketing.Develop online advertisements with impactful messages to stimulate engagement andreach target audiences.Identify appropriate marketing channels and target customers for campaigns.Analyze business developments and monitor market trends. Show less

Microsoft
Oct 2014 - nowSales Planning: Drive sales operations process planning for the fiscal year across all segments tomaximize area performance.Sales Discipline: Regularly review and monitor performance against plan to refine course ofactionProductivity Improvement: Drive continuous improvements in reporting. Drive sales disciplineand enable new habits to help sales teams achieve targets. Provide high-quality, backendsupport (tools, processes, information) coupled with timely data-driven insights. Leadstandardization of processes and tools and drive continuous improvement to optimizeproductivity.Quota Management: Lead and continuously manage execution of accurate and timelyincentive compensation and quota assignment activities.Rhythm of Business: Contribute to business planning rhythm including preparation for, andparticipation in, Monthly, Quarterly and Annual Rhythm-of-the-Business activities. Leverageand develop reporting capabilities which enable visibility into revenue, forecast andattainment for sellers, Sales Managers and Sales Leadership.Tool Utilization and Improvement: Take lead to drive effective usage and understanding ofhow to best leverage tools with Field sales team through communication and best practicesharing. Own consolidated input from Area into feedback loop for Field Sales teams.Drive consistency and excellence: Educate and communicate regularly with Field sales team.Improve understanding and adherence to responsibilities regarding accurate, client-focusedaccount planning, collaborative and effective account teaming, and clear understandingroles and responsibilities. Proactively and regularly share best practices. Show less Proactively source candidates through various channels, building and maintaining a networkof talented candidates through market research, community building and on-goingrelationship management for short and long term opportunities for a broad/deep range ofpositionsOwn, manage and drive full life-cycle recruiting process from sourcing to offer acceptanceReview, screen, and interview candidates for appropriateness of skills, experience andknowledge in relation to position requirements, while gauging candidates' motivation for thepositionPresent offer recommendations to business, lead offer negotiations and complete detailedreference checkingWork in partnership with Worldwide Readiness and Field teams to identify, prioritize, and landworld-class technical readiness solutions for our sellers to deliver great customer outcomes andexceed revenue targets.Deliver new hire onboarding technical readiness utilizing the globally consistent WorldwideReadiness curriculum and process.Drive ongoing technical & soft skills development and readiness through consistent Trainingneeds assessment exercise.Lead the assessment and certification of sellers and managers, Track team progress againstongoing learning, readiness and certification plans.Provide innovative thinking to continuously evolve how we develop and deliver high qualityreadiness in partnership with the Worldwide Readiness team.Actively participate and contribute to the WW learning & readiness community sharingresources, key learnings and best practices.Engage Subject Matter Experts to deliver readiness updates on newproduct/solutions offerings, offers, licensing update.Understand the technical requirements of the roles and develop a hiring strategy as per thetalent needs.Lead the commercial and budget management of external Resourcing and Learning &Development suppliers and partners.Select, design and deploy appropriate mechanisms to measure learning impact. Show less
EMEA Sales Excellence Manager
Aug 2023 - nowEMEA Sales Excellence Manager
Nov 2021 - Aug 2023Business Operations Program Manager
Jul 2019 - Nov 2021Talent Acquisition Consultant & Organization Development Specialist
Jul 2015 - Jun 2019Staffing Associate
Oct 2014 - Jun 2015
Licenses & Certifications

Diversity recruiting
Lynda.com
Honors & Awards
- Awarded to Yasmina AshrafThe Quest Unilever Nov 2014
- Awarded to Yasmina AshrafInternational Mareting Project Pepsico 2014 3rd place winner in PepsiCo International Marketing project. The competition was making an invention to one of PepsiCo products in order to suit a new market and culture. The invention was introducing Coconut Pepsi in India.
Volunteer Experience
Development & Assessment head
Issued by Alashanek Ya Balady Association for Sustainable Development on Sept 2012
Associated with Yasmina Ashraf
Languages
- geGerman
- enEnglish
- arArabic
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