Experience

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  The santa cruz operation

  Mar 1996 - Oct 2000

  It manager

  Managed 8-person IT Communications staff responsible for maintaining the corporate networks and voice and data systems for SCO offices worldwide. Managed multiple voice and data service providers. Acted as escalation point for all communications systems. Successfully planned and orchestrated major deployments such as VPNs to branch/home offices and new phone switches at corporate sites.

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  Seagate technology

  Oct 2000 - Sept 2001

  Senior pr writer/editor

  Acted as editor-in-chief of Seagate’s award-winning corporate magazine. Generated story ideas, interviewed high-profile industry leaders, wrote stories, and edited contributed material. Worked with executive management to align content with corporate values and messaging. Provided direction to design team. Also copy edited press releases and nine regional newsletters.

• 

  (self-employed)

  Sept 2001 - Jul 2010

  Editor/writer

  As an independent contractor, I provided writing, editing, and consulting services to marketing and corporate communications organizations. Clients ranged from technology leaders such as Apple and Cisco to small retail businesses. Specialties included web copy, corporate magazines and newsletters, technology and solution overviews, product brochures, and more.

• 

  Cisco

  Jul 2010 - Jun 2014

  Content strategist, digital and social media marketing

  Led an editorial team committed to delivering clear and relevant information to help customers complete their objectives, quickly. We made sure that the content for Cisco's web and mobile sites aligned with the corporate brand, voice, and style -- and that it was relevant, readable, and searchable. Each year we played an instrumental role in marketing 300+ product launches and updates.I collaborated with site architects, developers, UX, IA, and SEO experts to continually reassess our best practices based on customer insights and technology advancements. I piloted, documented, and shared new ways to improve the quality of our online customer journey. Show less

• 

  Vmware

  Jul 2014 - Nov 2023

  Led initiatives and projects that drove awareness and advocacy of the VMware brand, including foundational company narratives and messaging platforms. Created guidelines, resources, and training to ensure consistent branding across customer touchpoints. Developed and tested brand use cases for generative AI; piloted and onboarded genAI tools; created and maintained guidelines for safe and effective use of genAI at VMware; co-led an internal Marketing AI Council. Led content strategy for major redesign of vmworld.com, VMware's flagship event website. Planned and implemented new navigation, site layout and content. Achieved goal to increase traffic and engagement, with results showing 51% MoM growth. Collaborated with product managers and SMEs to plan, create, publish, measure and maintain relevant and compelling digital content for VMware's highly technical audience. Identified KPIs and measured content effectiveness to continually refine and optimize the experience on VMware.com and across digital channels.

  • Senior Manager, Brand Content

    Nov 2019 - Nov 2023

  • Content Strategy Consultant

    Nov 2018 - Nov 2019

  • Digital Content Strategist

    Jul 2014 - Nov 2018
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  Quitcarbon

  Apr 2024 - now

  Digital marketing consultant
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  Aquent studios

  Nov 2024 - now

  Content strategist and writer