Experience

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  Pac and copy

  Nov 2015 - Dec 2016

  Seo content writer/editor
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  Logicose

  Feb 2017 - May 2017

  Seo copywriter
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  Creative chaos

  Jul 2017 - Jul 2018

  Senior copywriter

  Actively involved and responsible for content creation across all social media platforms for a diverse portfolio of clients from finance and banking to food and beverages and everything in between.Maintaining client satisfaction at 80% by being a part of the client servicing team, attending meetings with the account managers and brainstorming campaign ideas and ensuring that it is in line with the brand guidelines and brand tone and voice.Liasoning with the design and social media team to track and measure the content against measurable KPI's and making the necessary tweaks and ammendements to make sure content performs better.Giving the design team visual conception ideas to deliver aesthetically appealing posts that appeal to the relevant TG.Keeping abreast of the recent digital marketing trends and keeping a close eye on the competitor's to ensure that our brands stand out.Actively involved in brand shoots as and when necessary.Helping the PR team to roll out content guidelines to the social media influencers and connecting with them. Show less

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  Kabani's digital solutions

  Aug 2018 - Aug 2020

  Content management specialist

  As a freelancer, I have gotten the opportunity to work with a diverse range of industries from e-commerce startups, creative digital agencies, NGO’S, logistics, interior designing, education sector to health and lifestyle. I even went on to manage a team of writers as a content manager/editor and learned a lot on how to collaborate and take responsibility. The past year has taught me more on how to work independently, negotiate and manage projects while getting clients on board and taking the project to completion. Show less

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  Abtach ltd

  Nov 2019 - Aug 2022

  As a content manager I had the onus of being the focal point of contact for the entire production team which consisted of junior and senior writers, editors, proofreaders, designers, marketing and sales team, and account managers.Ensured end-to-end management of the ebook writing process from conception till completion through designing and marketing. Ensure quality to minimize/reduce refund cases by 50% and maximized productivity by 75% and address all client concerns in a timely an organized manner.Increased employee retention by 15% and engagement by 18% Show less

  • Content Manager

    Jan 2022 - Aug 2022

  • Team Coordinator - Creative Writing

    Aug 2020 - Jan 2022

  • Senior Executive - Creative Writing

    Nov 2019 - Aug 2020
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  Aspire magazine - bold people. bolder ideas

  Oct 2022 - now

  Content contributor

  Collaborate with the editor of the magazine to suggest content topic ideas and/or work on topics as per the theme of the magazine for the specific month.

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  Gaditek

  Jan 2023 - now

  Marketing executive