Experience

• 

  Accenture

  Oct 2011 - Jun 2012

  Associate software engineer

   Ticket assigning, handling and resolving by interaction with multiple teams overseas, meeting tight deadlines and delivering superior performance. Generating weekly and monthly reports on tickets raised and solved by multiple teams to determine their efficiency.  Making decks and documents about the tool used, for knowledge transfer process.

• 

  Analytics quotient

  Jun 2015 - Sept 2016

  Senior business analyst

   Monthly brand analysis to determine brand share and volume, brand drivers, customer drivers and competitive drivers along with ad hoc-based consulting of three premium pet food brands, with the aid of Nielsen’s Answers on Demand (AoD) tool and Microsoft Excel, to help clients answer business/marketing-related questions.  Providing clients with high-level executive summaries, reports and decks, by unraveling stories behind data along with the analysis of the business trend and providing them with the holistic view of their brand portfolios with respect to changes in distributions, promotions, competitive activity, etc., from category to SKU level on a monthly/quarterly basis. Show less

• 

  Redbus

  Sept 2016 - May 2018

  Business analyst

  Involved in Campaign effectiveness, Baseline calculations, Opportunity and threat analysis, Ad hoc and cut throat solutions, Business pattern determination, Brand analysis and Customized tool building

• 

  Adobe

  Jun 2018 - now

  • Initial POVs: Outside-in industry-wide research, competitive assessment & strategy mapping exercise to identify gaps and areas of opportunity and highlight potential roadmap for strategic partnerships.• Full Strategy POVs: Prioritization of opportunities based on inside-out qualitative & quantitative assessments such as stand-alone analysis on digital KPIs, competitive benchmarking of customer journey, marketing tech-stack assessments & organization, culture and business process maturity surveys.• Digital Strategy Consulting: Offering strategic & tactical recommendations for digital transformation using data analytics & benchmarking, measuring performance of digital channels across customer life cycle, journey-based customer experience maturity assessment, omni-channel personalization assessment and customer sentiment analysis.• Final Presentations: Recommending and presenting digital strategies to c-suite and business-unit heads across APAC, EMEA & NA region.• Customer-journey Transformation Framework: Conceptualizing and designing customer-journey frameworks across Retail, FSI, Education, Airline, Telco, Entertainment, etc. sector, to identify the extent of capabilities & self-service tools and features deployed on website and app.• Customer Experience Transformation Framework: Designing & building frameworks to gather insights & measure digital customer experience using user testing platforms.• Metrics Tracking & Reporting: Streamlining data intake and metrics tracking process to optimize project reporting in the form of weekly dashboards. Recognizing, collecting & visually representing content, metrics, etc. for project performance dashboards that’s distributed to stakeholders every quarter. • Project Ownership & Management: Leading projects, assigning and managing projects to contributors, helping them with strategy & analysis to build high-quality outputs and simplifying & optimizing process for project intake, design & delivery. Show less

  • Senior Manager - Digital Strategy Group

    Feb 2022 - now

  • Digital Strategy Associate

    Feb 2021 - Feb 2022

  • Digital Strategy Senior Analyst

    Jun 2018 - Feb 2021