Michael Galo

Experience

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  Michaelthinks

  Jul 2012 - Jan 2018

  Portrait & Brand Photographer

  - Developed custom marketing materials for notable musical artists including Francesca Battistelli and Brandon Heath for promotional campaigns- Created professional product photography for established brands such as Krochet Kids International, Arvo Wear, and Salemtown Board Co for advertising campaigns- Contributed stock photography to major platforms including Picsastock, iStock, and PhotoDune- Specialized in individual and family portrait photography, delivering personalized photo sessions and final edited collections Show less

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  The Perch

  Jan 2013 - Jun 2013

  Barista, Social Media Contributor

  - Crafted specialty coffee beverages while maintaining high quality standards and efficient service during peak hours- Created and contributed social media content across multiple platforms to increase brand awareness and customer engagement- Provided exceptional customer service while building relationships with regular customers and maintaining a welcoming atmosphere- Assisted in inventory management and maintaining cleanliness standards throughout the cafe

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  Otter Creek Church

  Aug 2013 - May 2014

  College & Young Adult Ministry Intern

  - Managed and coordinated social media channels and email communications for the ministry's outreach initiatives- Collaborated with college minister to design and facilitate engaging group discussions and Bible studies- Served as lead coordinator for college ministry events, handling logistics, planning, and execution

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  The Well Coffeehouse

  May 2015 - Mar 2024

  Successfully communicated our compelling message and critical information to an external and internal audience, inspiring and equipping them to take appropriate action, and in turn, impact those we serve globally through the sale of great coffee. In short, I was responsible for telling the story of how we turned coffee back into water.- Head of Marketing & Communications for Executive Leadership Team- Led Philanthropy & Water Impact Initiatives on behalf of the organization, serving as the point of contact for all non-profit relationships- Developed and implemented a successful omni-channel marketing strategy resulting in an estimated 15% of total business revenue- Increased email marketing database by 45%, while maintaining an average open rate: 46%- Increased social media audience by 30%- Developed and implemented internal communications improvements that led to increased employee engagement, information retention and boosted morale- Crafted, articulated and served as the brand’s digital voice- Conducted market research & data analytics tools to identify organization’s target audience- Served as senior content creator for duration of tenure, ensuring consistency in brand look- Launched organization’s first eCommerce automations & campaign platform via Klaviyo to createconsistent month-to-month revenue Show less - Monitored analytics and digital customer engagement strategies, successfully tripling the brand's online presence- Independently managed all business social media accounts, creating original content through copywriting, editing, and photography- Contributed to digital fundraising campaigns that directly supported the establishment of The Well's roasting facility- Produced professional product photography for digital display and e-commerce platforms- Cultivated a strong rapport with regular customers, resulting in increased loyalty and repeat business- Organized and maintained the espresso machine and coffee making equipment, ensuring constantperformance and taste- Trained new staff members on proper coffee preparation and customer service techniques- Mastered the art of coffee brewing and latte art, resulting in rave reviews from customers Show less

  • Communications Manager

    Aug 2021 - Mar 2024

  • Social Media Manager, Barista

    May 2015 - Jul 2021
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  Nashville Software School

  May 2024 - Nov 2024

  Software Developer

  Intensive full-time, six months software development bootcamp focusing on Python/Django development fundamentals and problem solving. The final three months of the program being executed in a simulated company environment with SCRUM methodology.- Daily hands on application of OOP fundamentals through group and individual projects- Created single page applications in JavaScript, as well as in the React framework- Project management/tracking with GitHub project boards and issue tracking- Source code/version control with Git/GitHub- Solution Design: white-boarding and wireframes- Leveraged Django for creating and editing server-generated web applications- Created RESTful API’s with Django REST framework- Retrieved and stored database information with SQLite - Practiced testing with Python’s unit test framework Show less