Di Xie

Experience

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  Skycore LLC

  Aug 2010 - Dec 2010

  Marketing Intern

  Specialized in B2B marketing for mobile app codeREADr on iPhone and BlackBerryPitched codeREADr to AT&T, Sprint and Verizon, and built strategic vendor relations

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  Forrester Research

  May 2011 - Apr 2013

  Associate Marketing Manager

  Communicated and analyzed customer needs, designed research methods on target audience, conducted market research using both quantitative and qualitative approaches, analyzed the data and delivered strategic reports; major clients include Disney, Citibank, Procter & Gamble, Pfizer pharmaceutical, AT&T, Apple, Dell, Intel and other multinational companies;Built master dataset for 2010 Global Consumer Technographic Benchmark surveys;Managed and maintained the new client deliverable system, Data Explorer. Show less

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  Peiwo APP

  Apr 2014 - now

  Marketing Director

  Established a basic user analysis module using basic growth hacking techniques to identify marketing blind spots and to achieve the exponential growth of users; Worked to achieve a deep product exposure in the core group by analyzing and utilizing the resources of live video and conducting large-scale content marketing; Designed and executed the integration and interaction of the product image and the CEO’s "entrepreneur born in 1990s" image to personalize the product and enhance user stickiness; Built a marketing team and separated lines of duty, including daily promotions, key timing marketing, business cooperation, media relations, channel operations, search engine optimization, data operations etc. and supervised their implementation. Managed both iOS and Android app market channels, monitored traffic and operational data and made adjusted marketing and operations decisions; Built and managed key user groups, maintained user loyalty by setting up interesting topics, encouraging communications, sharing experience, and involving them in the decision-making processes; Built CEO’s personal image, maintained good media relations, and organized all PR activities.Main Achievements: Implemented a growth of 5 million registered users in less than 2 years, without costing more than 1 RMB per user, among which 80% are our target audience and more than 60% of them stayed active after registration; Conducted multiple event marketing project, including Two Screen Live, 90th Grand Wedding, Guerrilla CEO, 90th Recruit No 70th ect., and the average exposure is more than 10 million; Maintained excellent media relations with mainstream business and VC media like Bloomberg, Forbes, HUXIU, thepaper, cyzone, 36Kr, CAIXIN, CAIJING, and ect. Show less