Kiente Karla Dambo

Experience

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  Leadway Assurance Company Limited

  Sept 2012 - Mar 2013

  Regional Sales Manager

  Agency and Senior Agency Manager Sept 2007- Sept 2012Unit Manager Nov 2005- December 2008Sales Executive Nov 2003- Nov 2005• Engaged in direct sales activities and client portfolio management• Successfully cultivated relationships with over 500 individual and corporate clients. • Actively pursued new leads through networking and cold/ warm calling.• Oversaw business development initiatives, starting from zero clients. • Managed and upsold existing clients within the portfolio:• Developed sales targets and budgets across units and agencies. .• Created a comprehensive training program for new agents.• Collaborated with various departments and brokers to achieve sales growth.• Headed operations and collections terms, overseeing over 200 agents.• Achieved significant improvements in funnel conversion and sales goals. • Developed and launched new direct marketing strategies and customer specific solutions. • Exceeded gross yearly sales goals by creating niche markets and forming key partnerships resulting in substantial revenue growth.• Presented at national sales conferences and adapted sales procedures based on market trends and customer behavior Show less

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  Karla's Consulting Company Limited

  Jul 2015 - Jan 2021

  Lead Consultant

  • Sales strategies and marketing plan development, product lifecycle management and ROI analysis,• Created, developed and implemented innovative strategies for market penetration and growth, meeting with key stakeholders and decision makers• Identified business issues, prioritize projects and project tasks, manage creative projects• Product development and management, manpower recruitment and profiling, training, market positioning, conduct market and sales analysis• Developing and implementing marketing strategies to increase brand awareness and brand awareness of existing clients.• Planned, oversaw, and executed the execution of marketing campaigns for various products and services, using various sales and marketing channels including online, social media, email, and print.• Content Management: Oversaw content creation and distribution.• Market Research: Conducted competitor analysis and customer surveys.• Team Leadership: Coached and mentored team members for optimal performance. Show less

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  Custodian Life Assurance Company Limited

  Jan 2021 - Aug 2022

  Controller Head Of Retail Sales

  • Responsible for planning and implementing sales and product development programs targeted towards existing and new markets/ customers while driving growth and profitability of the business through production targets and exceptional customer service.• Build and maintain strong, long lasting Agency force in line with our strategic growth plan.• Develop and manage sales/marketing operating budget.• Develop and recommend product positioning, packaging and pricing strategy for our traditional life products to produce the highest possible long-term market share.• Ensure effective control of sales/marketing results and put in place corrective measures to guarantee that achievement of sales/marketing objectives falls within designated budgets.• Guide preparation of sales activities report and present to the Executive Director.• Establish and maintain relationships with strategic partners.• Conduct and evaluate market research and adjust as necessary to meet changing competitive conditions.• Review the company’s sales & marketing strategy to evaluate its adequacy.• Partner with the Regional Sales Managers in the development of key customer relationships.• Prepare periodic sales report showing sales volumes, potential sales, and areas of proposed client base expansion.• Review and analyze sales performances against programs, quotes and plans to determine effectiveness. • Conduct business review meetings with subordinates and provide regular updates/reports for management attention• Direct market channel development activity and coordinates sales distribution by establishing sale territories, quotas, and goals.• Represent Company at trade association meeting to promote all our flagship products Show less

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  Custodian Life Assurance Ltd

  Sept 2021 - Dec 2023

  AGM, Retail Sales, Custodian Life Assurance Limited

  • Responsible for planning and implementing sales and product development programs to drive the achievement of sales targets• Collaborated with, overseeing, and coordinating remote teams spread across multiple regions, each with its own distinct field sales requirements and landscape, in order to meet established budgets.• Exceeded a cumulative budget of over $42.5m by 20%. • Build and maintained a strong, competitive agency force, and developed and managed sales/marketing operating budget• Developed and recommended product positioning, packaging and pricing strategy to ensure effective control of sales/marketing results• Established and maintained relationships with strategic partners across various sales channels while conducting and evaluating market research• Reviewed the company's sales & marketing strategies, guided the preparation of sales activities report, prepared periodic sales report, reviewed and analyzed sales performances• Conducted business review meetings, directed market channel development activity.• Increased sales revenue through effective product recommendations tailored to individual customers.• Conducted thorough product knowledge training sessions for new hires, ensuring they were well-equipped to serve customers effectively. Show less

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  The uLesson Group

  Dec 2023 - Mar 2024

  VP, Sales & Distribution Nigeria & West Africa

  • I reported to the Chief Executive Officer, formulating and executing comprehensive marketing & sales strategies.• Led a diverse team of 10 sales and marketing professionals and over 30 sales executives.• Collaborated with, overseeing, and coordinating remote teams spread across multiple regions, each with its own distinct field sales requirements and landscape, to meet established budgets.• Directed the successful implementation of marketing campaigns, contributing to a consistent growth in market share.• A key campaign that I spearheading is the “Go-To-Market” Campaign,” which was slated to lead to product a 30% increase in user acquisition over six months with a budget of $1,333,333 in 2024 (using current exchange value)• Understood, coordinated, and supported business metrics and marketing activities such as market research, content creation, event management, and analytics.• Brand Image Development: Worked on maintaining consistent brand messaging across all channels.• Budget Management: Assisted in budget planning and allocation. • Team Collaboration: Coordinating with designers, content creators, and sales teams.• As VP, I drove achievement of sales targets within assigned territories/locations, managed a team of sales managers, defined sales processes, played a critical role in business planning work cross-functionally with sales leaders, marketing, and product teams, and led ongoing analysis of business performance. Show less