Varun Dixit

Experience

• 

  PepsiCo

  Nov 2018 - Feb 2019

  Management Trainee

  - Worked on collecting and analysing trends in the market for Premium Products (Doritos, Tropicana and Sting) - Analysed consumer perception, trade response and recommended feasible prootional campaigns to enhance awareness. - Supported the sales and amrekting teams in executing promotional campaigns and initiatives to increase brand visibility and drive sales.

• 

  HMD Global

  Feb 2019 - May 2019

  Management Trainee

  The Home of Nokia phones- Conducted visits and research at stores gathering comprehensive competitor data and insights. - Monitored man power productivity and provided recommendations for improving efficiency. - Did market research and analysis to identify trends and consumer preference in the mobile phone industry.- Managed IPL promotion, oversaw all in store activities and handled branding initiatives across West Bengal.

• 

  Kellogg Tolaram Nigeria Limited

  Mar 2021 - now

  - Managed a $35 million Sales Portfolio, encompassing diverse FMCG brands and products.- Led a high-performing team of 80 members and managed a network of 110 distributors. - Spearheaded Go-To-Market (GTM) strategies for marketing, optimized warehouse operations, and drove impactful sales initiatives. - Implemented cost optimization initiatives that enhanced operational efficiency, leading to improved profitability margins.- Launched a pioneering Indomie cup sales program to drive trial generation and expand category penetration. Show less - Managed a $10 million sales portfolio, exceeding targets and demonstrating strong commercial acumen.- Expanded Kellogg's footprint in Central Ghana, achieving impressive growth by scaling sales volume from 5 tons to 18 tons.- Secured consecutive record-breaking months (3 months, Q4'21) for both Indomie Noodles and Kellogg's, demonstrating consistent sales leadership.- Increased noodle category penetration by 4 percentage points (48% to 52%) through strategic Below-the-Line (BTL) activities and impactful initiatives.- Delivered exceptional annual growth, achieving a 16% increase in sales value and an 18% rise in sales volume.- Enhanced business performance by implementing a Sales Force Automation (SFA) system. Show less

  • Branch Head

    Feb 2024 - now

  • Senior Area Sales Manager

    Jul 2022 - Mar 2024

  • Area Sales Manager

    Jun 2021 - Jul 2022

  • Management Trainee

    Mar 2021 - Jun 2021