Brigitte Gelb

Experience

• 

  Nestlé

  Jan 2017 - Jun 2023

  Key Responsibilities• Management of NPD & innovation pipeline for ALLEN’S lollies and Soothers brand. • Supporting the 3-year strategic plan for lollies and medicated categories. • Leading the activation of consumer and brand activities and managing the lollies and medicated budgets. Achievements• Delivered + 21% growth for Medicated portfolio• Innovation lead for 2 x NPD SKUs developed in collaboration with Peter's Ice Cream, which was the highest performing launch, delivering 106% to forecast• Supporting the 2023-26 3Y ICP strategy and innovation pipeline• Innovation project lead for the launch of Soothers Herbals with successful penetration into the health and beauty aisle • Lead customer exclusive launches for Coles and WW including in-store activations • Management of Medicated and Lollies budgets, CRM7, D2D and S2P processes Show less Key Responsibilities• Owned the Chocolate, Dessert & Confectionary categories at Nestlé Professional, with a focus on delivering growth through new product development, promotional campaigns and brand strategy. • Management of foods team budget and sales reporting whilst also leading campaigns end-to-end across digital and print channels. Achievements• Lead OOH, B2B and QSR co-branded opportunities with internal and external stakeholders• Delivering over $450k incrementality to the business from the 12-week KitKat McFlurry promotion • Innovation lead on Milkybar and Aero Dessert Mixes • Developed the new visual identity and packaging for the BUITONI brand • Lead channel specific innovation with Wellness Gravy to increase penetration • Foods team budget management, including CRM7 & EasyBuy system implementation Show less Key ResponsibilitiesWorking in field sales as part of the Beverage Solutions team with a focus on growing the coffee category. Managing a base of 150 customers across various OOH channels whilst driving category growth through new business development. Achievements• Drive category growth through the acquisition of new business whilst building customer relationships to nurture existing business• Develop a deep understanding of the industry, market, OOH beverage trends & product knowledge• Responsible for managing the ROI of the portfolio through close monitoring of P&Ls, sales targets & budgets Show less

  • Brand Management - ALLEN’S Lollies & Medicated

    Apr 2022 - Jun 2023

  • Assistant Brand Manager - FOODS

    May 2020 - Apr 2022

  • Account Executive - Beverage Solutions

    Jan 2017 - May 2020
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  Perfetti Van Melle

  Nov 2023 - now

  Global Brand Manager