Ashley Anthony

Experience

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  Heart & Stroke

  Jun 2007 - Aug 2007

  Volunteer Recruitment - Community Engagement

  • Securing previous volunteers and recruiting new volunteers to participate in current fundraising campaigns.• Build and maintain relationships with existing and new volunteers.Provide accurate instructions and answer questions regarding current fundraising campaigns.• Data entry as required.• Positively promote and maintain the vision and mission of the Foundation and the people it serves and supports.

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  Freelance

  Sept 2009 - now

  Freelance Content and Engagement Specialist

  • Design and maintain websites and domain navigation• Write online/print content for an array of websites and outlets • Strategize and deploy digital marketing campaigns • Contribute articles and content development• Establish an effective SEO strategy and optimization for search engines

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  Durham Radio Inc.

  Apr 2013 - Jun 2013

  KX96 Intern

  • Contributed to the production of studio shows with in depth content research and contacted potential interviewees• Conducted ‘streeter’ interviews that aired on the show• Recorded segments that aired on the show

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  Daystar Group

  May 2014 - Sept 2014

  Video Editor

  • Edit audio and timing for shows and commercials post-production• Process packages for various TV stations, maintaining quality and file standards • Edit, timestamp, and embed Closed Captioning• Camera operator • Co-ordinate and deliver finished shows to various broadcast stations, Netflix

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  The Media Concierge

  Sept 2014 - Aug 2015

  Closed captions, transcribing

  • Worked on timing for shows and commercials post-production• Edit and time stamp closed captioning• Transcribe and edit scripts• Time captions on various types of projects

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  Native Communication Society of the Northwest Territories

  Aug 2015 - Jun 2017

  Morning Show Host/Producer/News Reporter/Promotions Assistant

  Highlight:• Built meaningful relationships with community members throughout the NWT and Yukon, and participated in helping to rebuild the station capacity after a period of temporary shutdown.Duties:• Write, organize and live read newscasts for all station shows. Create content for live shows, social media and websites. • Schedule/conduct live interviews, produce segments for the morning show. Research/write stories related to politics, communities, breaking stories and issues• Set up on-location broadcasts and broadcast live coverage of various events, ceremonies and cultural gatherings. Travel to cover stories and events. • Assist Marketing/Advertising team with sales, campaigns Show less

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  CFNR Network

  Jun 2017 - May 2018

  News Director

  Highlights:• Cover sensitive topics like the MMIW Inquiry, BC’s largest forest fire seasons, Indigenous issues (TRC, UNDRIP implementation), controversial politics, climate change and policy• Built and maintained relationships with government, Indigenous communities and leaders, community organizations and members, as well as activists, newsmakers and other local media outletsDuties:• Manage news team personnel, scheduling and development• Write and edit news stories, ensure quality content on-air and online for a network station broadcasting to over 80 communities• Travel to remote communities to capture events, ceremonies, proceedings and stories• Update website content strategized for SEO, manage social media strategy and engagement• Oversee technical equipment usage, maintenance, acquisition and storage Show less

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  Stingray

  May 2018 - Nov 2020

  Promotions Coordinator

  Highlights:• Achieved highest-ranked listenership to date during ratings by strategically analyzing market information/competitive analysis to create multichannel programming and promotions campaigns geared to target audience using content creation and brand awareness • Maintain consumer interactions and information; Manage email marketing campaigns, content strategy, and online communityDuties:• Maintain website content and schedule, create promotional banners and signage; voice ads, and shoot/edit promotional videos. • Morning news desk and co-hosting duties. Plan and manage content, games and contest inventory for live shows, social media, and website• Emcee concerts, live events, promotions, and fundraisers. Collaborate with charities and stakeholders to organize benefits and donation drives• Complete CRTC music/promotions diversity and corporate social responsibility reports• Coordinate and hire summer street staff; maintain vehicles and promotional equipment Show less

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  The Gaia Project

  Jun 2021 - Dec 2021

  Communications Manager

  Highlights:• Aided in website redesign and launch• Achieved quarterly growth targets in six weeks with a captivating engagement strategy• Achieved and surpassed target enrollments for the fall semester• Created and implemented an annual communications plan and strategyDuties:• Design and institute content calendar, design key assets and communications to promote brand, raise awareness and profile including social media content, annual report, internal and analytical reports• Maintain and moderate social media channels including Linkedin, Instagram, Twitter and Facebook• Create and launch Champions program, maintain relationships and conduct informational interviews • Author and issue press releases, maintain media contacts and arrange interview opportunities• Manage external agencies and contractors on project deliverables such as French translation, report design, copyediting, media buying, and technical website management• Create fundraising and awareness campaign for #GivingTuesdayCA and End-of-year giving, maintain donation strategy/content Show less

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  Climate Reality Canada | Réalité climatique Canada

  Sept 2021 - now

  Regional Engagement Advisor - Atlantic Canada

  Highlights:• Developed and facilitated the Atlantic Canada Climate Network, a network of individuals working on or engaged in climate action and research focused on creating systems change through grassroots organization• Launch various styles of engagement or education sessions with universities, municipalities and community stakeholder groups • Supported 3 the growth of three new hubs in the Atlantic region with governance establishment, capacity-building workshops, skills training and communications/event planning supportDuties:• Launch and lead regional campaigns, strategies and initiatives that contribute to collective action towards accelerating equitable climate community-based solutions• Identified knowledge and collaborative gaps in the climate action space in Atlantic Canada and facilitated relationships between groups, governments and stakeholders• Support the programme team in the implementation and execution of new and existing programmes to enhance collaboration, build partnerships, and create engagement opportunities for stakeholders• Organized regional and campus capacity-building workshops, educational opportunities and advocacy groups to take action against climate change and drive change within the community.• Provided support in various capacities, including strategy, outreach, communications, administration, and organization. Show less

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  Green Economy New Brunswick

  Jan 2022 - Jul 2023

  Member Engagement Specialist

  Highlights:• Built and maintained relationships with prominent organizations such as Saint John Port Authority, Belldune Port Authority, SABIAN, Trusun Solar, Manulife Securities, etc. • Worked with organizations to kick-start environmental management efforts and engage employees in these initiativesDuties:• Supported organizations of all sectors and sizes to measure GHG emissions and create GHG inventories in line with the World Resource Institute’s GHG Protocol Standard• Facilitated the establishment of Green Teams within various organizations, fostering sustainability initiatives.• Guided organizations in formulating action plans and setting informed GHG reduction targets through capacity-building workshops.• Actively contributed to program development, recruitment, and network establishment.• Played a crucial role in generating program reports and assisting in communication strategies.• Collaborated in planning and organizing educational or awareness events and initiatives. Show less