Thea M.

Experience

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  Kelleher Communications

  Jan 2009 - Jan 2010

  Marketing Communications Intern

  • Assembled Ellie Finds a New Home fact sheet on Word and Adobe Photoshop which resulted in the success of the book being sold at Book People• Consolidated competitive research analyses for company clients• Prepared over 15 Congressional reports for United States Organization for Bankruptcy Alternatives• Created online publicity for client events• Scheduled and organized various meetings and dinners for clients• Interviewed potential interns for the following semesterSkills & Software: Event planning, Adobe Photoshop, Microsoft Word, Research & Analysis Show less

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  VisionEdge Marketing

  Jan 2010 - Mar 2011

  Marketing Coordinator Intern

  • Developed marketing promotions 2-3 times a month and brought over $4,000 in sales for the year 2010, a 69% increase from 2009• Modified website on Joomla and changed verbiage to increase Search Engine Optimization (SEO) Rankings resulting in an increase of 16 registrations per month in 2009 to 30 registrations per month in 2010 • Compiled and contacted possible publication and presentation opportunities for the year• Edited, published, and distributed monthly newsletters through Constant Contact• Analyzed monthly website statistics on Microsoft Excel and customer inquiries to develop a strategic plan to increase website traffic• Recruited and trained incoming internSkills & Software: Microsoft Office, Constant Contact, Joomla, SEO Show less

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  Piping Technology & Products, Inc.

  Nov 2011 - Dec 2013

  Marketing Specialist

  • Created and planned social media, email, and web campaigns to for weekly webinars attracting 150+ attendees per webinar• Wrote and distributed weekly newsletters and emails campaigns for webinars using Lyris and YMLP to over 1500+ recipients• Implemented lead nurturing email campaign via Hubspot leading to the acquisition of new customers• Created product catalogs and other marketing collateral using Adobe InDesign for sales team• Conducted A/B testing using Hubspot resulting in an increase click through ratings on landing pages and email campaigns• Applied SEM and SEO techniques and strategies to increase organic traffic and used Google Analytics to track and evaluate progress of inbound marketing• Photographed products and edited pictures with Adobe Photoshop for use within the weekly newsletter• Created and updated presentations with PowerPoint for webinars and lunch and learns• Responded to customer inquiries and quote follow ups via email and telephone• Filmed and edited instructional videos using Adobe Elements• Updated and managed web content using Adobe Dreamweaver• Mentored and trained two incoming Marketing SpecialistsSkills & Software: Adobe Elements, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Hubspot, A/B Testing, SEM, Webinars, Product Photography, Landing Pages, Microsoft Office (Word, Excel, PowerPoint), Lyris, YMLP, Lead Nurturing, SEO, SEM, GoToWebinar Show less

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  Video Insight, A Panasonic Company

  Dec 2013 - Aug 2017

  • Analyzed and evaluated lost bids based on price comparison, product comparison, and service comparison and gave input on improvements for future bids• Generated revenue reports for Sales, Marketing, and Business Development team for monthly meetings • Researched new verticals with Smart Procure based on competition for Business Development• Created power point presentations for customer, executive, and departmental meetings• Assisted in developing quarterly promotions for internal and external use• Liaison between sales and marketing to help determine marketing activity for sales projectsSkills & Software: Quickbooks, Data Analysis, Saleslogix, Microsoft Office (Word, Excel, PowerPoint), Smart Procure Show less • Coordinated and planned 20+ trade shows throughout the year, attracting and collecting over 100+ contacts per show• Managed bi-monthly webinar campaigns resulting in 50+ attendees per webinar• Created email, social media, and web campaigns for trade shows, webinars, and trainings leading to an increase in attendees for each event• Arranged road trainings in 10-15 cities throughout the year with up to 30+ attendees per training• Analyzed KPI’s for trade shows, webinars, and trainings in order to determine event ROI• Updated social media mediums with company news and events• Helped create and assemble direct mailing campaigns for customersSkills & Software: Pardot, Adobe Photoshop, Data Analysis, Social Media Marketing, Adobe Illustrator, Event Planning, Event Management, Hootsuite, GoToWebinar Show less

  • Sales Analyst

    Feb 2016 - Aug 2017

  • Marketing Events Coordinator

    Dec 2013 - Feb 2016
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  KBR, Inc.

  Aug 2017 - Apr 2018

  Senior Marketing Specialist

  Responsible for planning and managing all aspects of events for KBR Technology & Consulting, including budget, collateral, and email campaigns.• Planned and coordinated networking events and conferences with a budget of up to $25,000 (per event) in North America, South America, and Europe• Planned and executed week long annual internal sales conferences with activities and offsite events for 120 attendees • Worked with technical leadership to create content for brochures and presentations Show less

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  Digital Marketing Freelancer & Consultant

  Mar 2018 - now

  Digital Marketing and Marketing Automation Consultant & Strategist

  Creates and develops a comprehensive digital marketing and/or marketing automation strategic plan in order to enhance your online marketing experience.• Website & Content Audit• Search Engine Optimization• Content Creation & Strategy• Creating and Optimizing Landing Pages• Implementing Drip Campaigns• Google & Microsoft Ads• Implementing Inbound Marketing Best Practices• Social Media Management• and more

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  DetectaChem

  Aug 2018 - Oct 2019

  Marketing Manager

  Implemented and drove integrated marketing campaigns, including digital, web, event, and print advertising.• Improved SEO using MOZ and improved organic search results 59% from the previous year• Managed new website initiative and launch• Coordinated & planned trade shows and "train the trainer" from start to finish• Managed monthly budget for digital and print advertising including Google Ads, Social Media Ads, and magazine advertising• Created and Executed email, web (eCommerce), and PPC campaigns• Worked closely with vendors, agencies, and partners Show less

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  Innovapptive Inc

  Nov 2019 - Apr 2020

  Field Marketing Lead

  Created strategies for field marketing initiatives including events and webinars as well as managing inbound lead generations engines such as Drift and HubSpot.• Worked with VP of Strategic Accounts to maintain key partnerships for co-marketing initiatives• Managed and built a webinar funnel for demand generation • Budget management and allocation of $400k for 2020 trade shows and events• Collaborated with sales team for field marketing initiatives, such as running cadences prior to trade shows and webinars Show less

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  Sentry Data Systems

  Dec 2020 - Apr 2021

  Marketing Specialist I

  Responsible for all things digital marketing including email campaigns, social media management, and paid media.• Distributed and managed all marketing emails through Pardot• Maintained and updated website through WordPress• Managed all social media (LinkedIn, Facebook, and Twitter)• Created PPC campaigns through Google Ads and LinkedIn Ads

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  Simantel

  Aug 2021 - now

  Creating strategies to optimize your marketing automation platform including user journeys, nurtures, workflows, and more.• Creates, implements, and optimizes marketing automated workflows• Collaborates with content team to create strategic nurtures• Develops HTML Emails Developed integrated digital marketing experience strategies for an enhanced customer experience for clients.• Researched and created UX wireframes for websites• Defined goals and KPIs for account campaigns• Analyzed and tracked analytics and leveraged data to make decisions on campaign optimizations

  • Marketing Automation Consultant/Email Specialist

    Aug 2022 - now

  • Digital Experience Strategist

    Aug 2021 - Jul 2022