Melissa Christy

Experience

• 

  PT Cahaya Kawi Ultrapolyintraco

  Mar 2015 - May 2015

  Administrative Intern

  •Performing day to day administrative duties, directing calls and customers.•Utilizing Ms Word, PowerPoint, and Excel in Manager's content preparation• Render support in Event day, checklist and assistance

• 

  PT Cahaya Kawi Ultrapolyintraco

  Jan 2017 - Aug 2017

  Marketing Coordinator

  ● Successfully increased the market share by 60%, leading a team of 5 in a Market Development Project● Advised team in implementing marketing and advertisement projecr ● Planned and distribute content for marketing department● Tracked and monitored performance using past sales data● Proposed plan for digital platform expansion after a thorough market research● Assisted in preparing business Bazaar event● Supported marketing team in daily admin task

• 

  The Media Shop Group

  Mar 2019 - now

  • Spearheaded end-to-end ad operations processes, ensuring seamless campaigndelivery and performance optimization for a diverse portfolio of clients,including AMD, 4Fingers, and Starbucks, resulting in a 30% reduction inadvertising costs.• Developed and implemented innovative solutions to streamline workflows,achieving a 20% increase in operational efficiency.• Analyzed campaign data to provide actionable recommendations, drivingcontinuous improvement in performance for regional campaigns.• Mentored and managed a high-performing team of Ad Operations Specialists,cultivating a collaborative, results-driven environment that enhanced teamproductivity.• Collaborated closely with the client servicing team to support media planningand pitch preparation, providing valuable insights for accurate and relevantreporting.• Managed designated accounts with a focus on client satisfaction, deliveringattentive and personalized support to strengthen client relationships.• Kept abreast of industry trends, technologies, and best practices to continuouslyimprove ad operations processes and drive operational excellence Show less • Leveraged ad serving platforms, including Google Ads, Meta, DV360, Yahoo,LinkedIn, TikTok, and DOOH, to configure and execute campaigns across socialmedia, display, programmatic advertising, for app installs, search ads, anddigital out-of-home, ensuring precise targeting, pacing, and delivery for optimalresults.• Conducted in-depth campaign analyses using advanced analytics and reportingtools to enhance performance and maximize ROI across various advertisingchannels.• Monitored campaign delivery and performance metrics, providing clients withregular updates and actionable insights to drive success in their social mediaand display advertising efforts.• Resolved technical issues related to ad serving, creative assets, and tracking bycollaborating closely with clients and vendors to ensure prompt resolution andminimal disruption. Show less

  • Senior Ad Operations Manager

    Dec 2024 - now

  • Ad Operations Manager

    Dec 2020 - Jan 2025

  • Ad Operations Specialist

    Mar 2019 - Nov 2020