Katie Allen

Experience

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  Collins, Waters & Bridgman Advertising

  Jul 2006 - Jan 2009

  Advertising Traffic Manager | Media & Production

  ♦ Developed and implemented standards of operations for managing flow of all agency work. Managed and coordinated delivery of all projects for 15+ multi-industry clients. Proofread and approved all agency online and print media before release to final publication. Ensured receipt and accurate placement of every print ad sent out of agency.

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  LL Flooring

  Sept 2009 - Aug 2020

  ♦ Challenged to rebuild brand awareness and reputation while creating a new department with accountability for product design, market research, strategic planning, and implementation within multiple marketing channels. Led team of 8 and managed 200+ new designs a year in support of $.8B hardwood and manufactured flooring product lines.♦ Increased product sales revenue 11% with projected yearly growth of $13M by developing leading designs based on current consumer and market trends. Generated incremental 14% increase in gross profit margin with launch of 40 new products by developing and executing comprehensive strategy that included improved landing pages, new branding, and targeted emails.♦ Achieved 20% increase in sales within new markets by training 15+ sales professionals and launching targeted omni-channel marketing campaign that highlighted an improved user and store experience.♦ Won 2020 “Best in Show” Award at International Builder’s Show for new product with leading edge design by House Beautiful Magazine, a Hearst Corporation publication.♦ Created end-to-end design process for new product development. Built/led team of 12+ merchants and marketing leaders. Each product developer increased sales 10% YOY and decreased inventory 16% YOY. Shared with sister company. Show less ♦ Promoted to build a cohesive process-driven marketing program from the ground up and began to generate incremental revenue within 8 months by shifting media mix based on consumer research and redefined target markets. ♦ Drove average 22% YOY year traffic gains across website by creating high-quality content and producing seasonal home decor trends catalogs that drove readers back to the site and helped customers easily navigate new home projects.♦ Redesigned company’s grand opening strategy to include localized marketing campaigns, in-store events, and longer promotional offers to result in 200% increase in traffic and $20K+ revenue during event timeframe. Show less ♦ Managed the marketing traffic coordinator and 7+ person design team to facilitate issue resolution and changes in creative and systemic processes to provide quality results on time and within budget. Implemented launches of weekly and overarching quarterly marketing campaigns through multi-channel print, TV, web, email, and social media that increased monthly sales 15-20% YOY.♦ Directed all marketing, communication, and brand management materials from project conception through completion (concept, writing, design, production, distribution). Managed and delivered broadcast media for $10M+ advertising budget, utilizing data-driven decision-making processes to meet and exceed project goals. Show less

  • Director | Design, Trend & Project Management

    May 2019 - Aug 2020

  • Director | Marketing Operations

    Jul 2015 - May 2019

  • Manager, Marketing Campaign Traffic

    Sept 2009 - Jul 2015
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  Styled For Life Podcast

  Nov 2019 - now

  Podcast Host

  🎧 The STYLED FOR LIFE podcast breaks down fashion stereotypes so that female entrepreneurs can discover their signature look and amplify their brand impact! 🎧 Each week you can expect style tips and strategies, mindset shifts, and a dive deep into the psychology of our clothes. 🎧 Learn how to use Style to uncover who you are and what you value.

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  Katie Just Styled

  Nov 2020 - now

  Personal Stylist

  👗 Providing personal styling services for event and photo shoot styling, as well as the creation of a branded Signature Style that amplifies your brand!

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  The Style Squad

  Feb 2023 - now

  Community Founder

  💟 The Style Squad Community is for creative female entrepreneurs who want to establish deep connections, build a confident mindset, and develop a signature look showing off who they are & what they value.