Andrew Hagene

Experience

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  Clear Channel

  May 1998 - Jan 1999

  Special Events | Production Assistant
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  Kicking Cow Promotions

  May 2002 - May 2004

  Tour Manager + Event Producer
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  Javelin, Inc.

  Sept 2002 - Mar 2006

  Event Producer + Tour Manager | Bacardi * Animal Planet * Turner South * Monster Garage

  Led crews up to 6 producers and 15 ambassadors producing various events different brands including large nightlife events in venues throughout the country. These events were heavily produced and consumer focused with activations and engaging content., Responsible for tour site surveys, logistics, daily budget compliance and overall tour operations over the duration of the tour or events while maintaining client services and communication.Served as stage manager for Mario Lopez, the Emergency Vets crew and multiple Turner South TV personalities at different activations and events. Show less

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  Monster Energy

  Jan 2008 - Jan 2014

  Regional Marketing Manager | Market Manager

  Led a team of (8) local field marketing managers and 100+ marketing team members across New York City, Long Island, Philadelphia, Boston, Chicago, Detroit, and St. Louis developing and delivering multifaceted experiential and event-driven activation programs. Created strategic marketing initiatives and programs aligned with corporate objectives. Negotiated brand sponsorship packages with national and regional properties consistent with brand objectives, such as: Spartan Race, NYC Village Halloween Parade, Electric Forest & Camp Bisco music festivals, St. Louis Mardi Gras, World of Dance Tour, Baja Acres Sports, and more. Managed marketing budgets for event and field marketing of over $2.5M and worked closely with local sales teams to support and expand programs to deliver/exceed KPI’s and market growth. Oversaw all areas of regional program operations including hiring and training of market managers, quality control, scheduling, and event execution. Hired, trained, and managed international field marketing teams in Vancouver, Toronto, Montreal, and Tokyo. Show less

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  The Cordish Companies | Ballpark Village

  Feb 2014 - Feb 2015

  Director of Marketing and Entertainment | Where Sports + Entertainment Meet

  Successfully exceeded the goal of six million-plus guests during the first 12 months of being open while overseeing the entire district marketing and event activities. We developed over 200 district events ranging in scope, target market and objectives intended to drive sales and attendance while working with strategic partners including the St. Louis Cardinals, Blues and Rams. I managed the relationship with various vendors supports all district efforts from public relations to event production. Responsible for management and development of marketing and entertainment budget exceeding $1 million per year. Show less

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  Dingo Productions

  Jan 2015 - now

  Founder | Producer + Brand Marketing for Live Events, Shows, Brand Activations + Experiences

  Select Tours, Events, Brand Activations + Consumer Engagements: * Q In the Lou / Operations - St Louis BBQ Festival (2019 / 2021)* Fuse Marketing / Bubly Sparkling Water - Field Marketing Manager (2018)* Viacom / Production Assistant - St. Louis Superman Movie Premier (2019)*B. Kimbell LLC / LifeStraw Clean Water Across America Tour ( 2019) HIGHLINE MARKETING AGENCY (Vail, Colorado)*Jackson Hole Rendezvous* Burton US Open* Spring Back to Vail* Vail Snowdaze* Oktoberfest* Gourmet on GoreSVEDVIK COLLECTIVE / Marketing Agency (Minneapolis, Minnesota)* Post Cereal 2018 Corporate Party * Happy Little Plants- 2019 Product launch * IMOMSOHARD tour- 2017 Onsite Activation by presenting sponsor Yoplait Show less

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  The Kerry Group

  Jun 2018 - Feb 2022

  Sr. Marketing / Project Manager | Quaker State * Pennzoil

  Connecting brands to their audiences in the streets and online. We do this through both large-scale events and one-on-one interactions that turn audience members into true ambassadors for your brand! The Kerry Group has logged millions of miles reaching millions of consumers, enthusiasts, and influencers with the goal of creating true brand ambassadors. We’ve produced hundreds of thousands of innovative and engaging events for some of the world’s top brands.From beer and spirits to entertainment, automotive and higher education, we’ve executed award-winning mobile tours, trade shows, and promotions. Above all, each program we execute is infused with digital and educational components that help audiences retain brand messages. It’s one of the ways we’re different from other agencies.We believe no one can beat our level of experience and show-must-go-on work ethic. We deliver activations that build brands—and we have fun doing it.KEY EVENTS: * Managed stand-alone events and created advertising footprints for the 'Quaker State 400' and the 'Pennzoil 400'.* Managed 'Pennzoil Nation Tour' (2018 tour recap below) Show less

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  MiTek

  Mar 2022 - now

  Trade Show & Events Manager