Beverley M.

Experience

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  H.J. Heinz Company of Canada

  May 1991 - Nov 1994

  Manager Private Label and Export Sales

  Managed and expanded Private Label portfolio for Heinz Canada with major Canadian retail customers, while simultaneously expanding export sales throughout the Middle East, Asia and Eastern Europe. Negotiated and secured the largest single sale of baby food in the history of our firm to Russia ($21 mil+) while exceeding Private Label targets (3 consecutive years) in domestic markets.

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  H. J. Heinz

  Jun 1993 - Sept 2008

  Managing outside warehousing for the Canadian operations, implementing 'best practices' within traffic and logistics departments which included regular evaluations and reporting on the effectiveness of initiatives implemented was a large part of this position. Simultaneously, developed national 'Product Launch' procedures for marketing, updated Heinz Canada customer service manual and was instrumental in updating and developing efficient procedures as they applied to new product launch, business development and liquidations. Many of these procedures remain staples in today's training and operations departments at HJ Heinz Co of Canada.Also, due to the simultaneous expansion of both Private Label and Export operations, I undertook the responsibility to develop and train business development hire(s) to assume the Private Label portfolio while I focused on continued development and expansion of the export operations. Working with the national R & D team we created and launched new “native” food products (Congee, Beans, and baby foods) in both the Asian and African markets. My initiatives fueled further expansion into new global markets for Heinz Canada's export operations. Show less

  • Account Manager GTA District, Heinz International

    Jul 2005 - Sept 2008

  • Manager - Sales/Logistics/Export/Liquidation

    Jun 1993 - Jul 2005
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  Kraft Heinz

  Sept 2008 - Aug 2013

  Business development, client services, negotiation. follow-up, problem solver, multitasker and retail relations officer are just some of the skills required to successfully manage fifteen + GTA accounts ranging from small ethnic distributors to major local (i.e.Longo's, Rabba, Highland Farms) and national retail accounts (i.e.UGI, Giant Tiger, Canadian Tire) across Canada. A portfolio value of over $20 milllion. Driving new initiatives (while maintaining old), I strived to maintain that equilibrium in which both our firm and our clients benefitted through the opportunities identified. Additionally, as Liquidations Manager I continued to manage and develop the national liquidations department with a primary focus (but not limited to) shelf life sensitive products manufactured by both Heinz Canada Retail/Food Service and Pet food items and US operations. On average I would recover between $600-$800,000 a year for the company. Liquidations plays an integral role in any business model and my ability to move product expeditiously has proven that my end users value my experience, judgement and integrity. Lastly, as the Export Manager I continued to work and expand Heinz Canada's product portfolio through our worldwide affiliates. Identifying and capitalizing on new opportunities within those identified networks has proven to be my key strength and provided the opportunity to capitalize on those relationships thereby continually expanding Heinz's global horizons.-consistently met or surpassed quarterly targets-successfully recovered over $130 K by challenging trade spend at accounts Show less Following the acquisition of Renee's Gourmet, I lead and incorporated Renee's business model and product line into HJ Heinz Canada's structure and processes. Business was over $50 million +. Developed national sales initiatives, pricing and forecast models, I worked with, trained and developed a team (new and existing) of national brokers within HJ Heinz Canada operations. While managing National Sales for Renee's division, I simultaneously managed and expanded head office key accounts, Sobey"s, Metro, Loblaws, Longo's for Renee's while maintaining export and liquidations responsibilities within national operations.-developed processes for brokers - forecasting, ad tracking, trade spend and product launches-organized, hosted and ran first Renee Broker meeting-developed, negotiated and finalized - Renee's Preferred Agreement with large Cdn retailer-helped launch new dip line into the Cdn retail market Show less

  • Key Account Manager GTA, Manager Liquidations and International Business

    Dec 2009 - Aug 2013

  • National Manager Renee's & Heinz International

    Sept 2008 - Dec 2009
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  Marc Anthony Cosmetics Inc

  Jan 2014 - Oct 2014

  Senior Key Account Manager

  My responsibilities involved managing/selling the entire MA product lines - hair care and body care items into Target Canada, Metro, Rexall, McKesson and Longo's. H.E. Butt in the USA as well as managing growth in Europe, Middle East and Australia.

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  Mawby Sales and Consulting

  Sept 2014 - Aug 2015

  Owner

  Due to my extensive experience in depleting surplus inventory at Heinz, I helped companies by finding them outlets to deplete their surplus assets. Surplus assets not only take up space and tie up capital, they also negatively impact a company's bottom line, and in most companies, use valuable management time from someone in the company to dispose of this surplus. In a surplus state, surplus assets have a zero value to companies, upon conversion to cash (selling it) the funds can be invested back into the company.Itaca Direct - Sales Representative - Opening up new customers (cold calling) Selling imported Italian products in the GTA area, such as olive oils, balsamic vinegars, preserves, chocolates, truffle items, deli meats, etc. Show less

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  Premier Brands

  Jun 2015 - Feb 2020

  National Account Manager

  Premier Brands is a privately owned Canadian company that sells high end confectionery and cookies. We own our own distribution, packing plant and office facility. Long term partnerships with leading European manufacturers dating back up to 25 years. We have a unique business model resulting in leading edge competitive advantage. The brand: WATERBRIDGE In my role, I am responsible for growing/hunting for new business for the Waterbridge Brand as well as growing accounts and sales in Private Label with new and existing accounts. During my tenure at Premier I have handled: Loblaws, Sobeys, Shoppers Drug Mart, Giant Tiger, Northwest, Lowes, Home Hardware, Longo's, Costco, Bargain Shop, Farm Boy, Winners, Dollarama, Hydes Distribution, Sears, and many other distributors and smaller retailers. In 2017, started up new business with Waterbridge items at Farm Boy and got us back into Costco East and West after a 3 year absence.-New business prospecting /new account sector opportunities, -Account margin improvements-Plan, write, develop and deliver yearly budget -Competitor line targeting for new business-Achievement of all Sales & Profit budgets-Created full working account plans, turnover reviews & KPI's•Maintain a strong relationship with my accounts. Knowledge of each account, operational, promotional & merchandising policies plus management & network structure•Territory visits on a weekly basis•Portfolio approx $9 million and growing. Show less

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  Great Canadian Meat Company

  Feb 2020 - now

  National Account Executive

  The Great Canadian Meat company is a 100% "Canadian" company that manufacturers meat snacks. The Great Canadian Meat Company was founded back in 1992 in Whitby, Ontario, Canada as a two-man operation with one product: our Authentic Dry Pepperoni. Since then, we have expanded the brand to include the largest selection of shelf-stable meat snacks in Canada: featuring pork, beef, chicken, turkey and venison. Since our enormous success with the Great Canadian brand, we have introduced our Kurtzie’s Gourmet Deli selection, featuring our specialty European style charcuterie and Salami products.My role as National Account Executive is to manage all day to day sales/marketing activities for the GCMC. This entails working daily with our distributors, retail partners and DSD delivery trucks across Canada to ensure GCM products are available to all Canadians from coast to coast to coast. Show less