Laura Knight

Laura Knight

Social Media Marketing Intern

Followers of Laura Knight103 followers
location of Laura KnightMilford, Connecticut, United States

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  • Timeline

  • About me

    Hospitality and Marketing Specialist

  • Education

    • MOD'SPE Paris

      2009 - 2010
      Certificate Fashion Merchandising

      Atelier to Marketplace

    • Marist College

      2007 - 2011
      Bachelor of Arts - BA Communications - Public Relations & Marketing

      Graduated with honors, Cum Laude. Completed a major, minor, abroad, and 2 certificate programs in 4 year undergrad.Major: Communications - Public Relations & MarketingMinor: Fashion Merchandising (Marist 2011)Certificates: Advertising & Photography, Fashion Merchandising/Marketing (Mod'Spe 2010)

  • Experience

    • Mill Street Loft + Spark Media Project

      Jan 2011 - May 2011
      Social Media Marketing Intern

      - Assisted with administrative duties and marketing initiatives to meet the needs of the non-profit organization.- Maintained schedules for instructors, models, and artists for art education classes, events, and gallery openings. - Educated board of directors on how to implement social media tools such as Facebook and Instagram to benefit the organization. Published events and news using social media to broaden the reach of MSL’s web presence and spread awareness about upcoming events and fund raisers.-Coordinated and positioned display of artwork for gallery events and exhibits. Show less

    • Sun Products Corporation

      Jul 2011 - Aug 2013
      Market Research Project Manager/Admin Assistant

      - Managed programming, data collection, and recruiting of respondent Panel using Confirmit Authoring for various quantitative and qualitative marketing research studies in the consumer goods industry for Sun Products Corp, now Henkel.- Assigned consumer respondents to appropriate panelist studies to ensure client specifications are met.- Performed a wide range of administrative tasks to support day-to-day operations for dept. executives, clients, and respondents. Managed calendars, schedules, and coordinated travel plans.- Distributed cash payments and delegated tasks to temporary staff/contractors.- Accurately maintained a database of over 5,700 local and national panelists.- Created organizational systems and maintained records management system for research study materials while maintaining the strictest level of confidentiality for clients and respondents.- Successfully managed the redesign of "Bright Ideas" website and panelist portal, and created original content. Initiated establishment of social media web presence and updated content. Designed print ads, flyers, and business cards. Implemented a referral program to attract new panelists.- Communicated direct with panelists in regards to account management and customer service. Show less

    • Fieldstone Village (Sunrise Hill Estates, LLC)

      Aug 2013 - Dec 2016
      REALTOR, Marketing Manager and Sales Associate

      - Licensed REALTOR® responsible for marketing and sales of new construction condominiums at Fieldstone Village in Orange, CT- a community of luxurious custom homes for Active Adults.- Generated over $6 million of revenue selling luxury custom new units.- Assisted customers identifying needs and choosing a building site that matches. Provided model tours, site walks, and product presentations from lead through closing.- Established rapport and presented purchase offers to prospective buyers for consideration. Negotiated contracts with clients and builders. Assisted Construction with client selections and customizations.- Created and managed full range of print and digital marketing and advertising campaigns, open houses, events, and MLS updates.- Created and updated promotional materials including brochures, floorpans, website updates- Supported Broker in customer service, traffic reporting, market research, etc. Show less

    • CrossFit

      Jan 2017 - Jan 2018
      Sales and Operations Manager

      - Provided excellent customer service through direct communication with members and leads.- Responsible for this location's administrative activities including management of member accounts and billing on fitness tracker Wodify.- Coordinated pricing and sales of products and services.- Boosted new membership sales via lead management with individuals and local businesses. Successfully converted sales leads to membership sales.- Increased brand awareness/membership though development of digital and print marketing strategies, materials, and promotions- Reviewed financial statements and sales reports to measure productivity and sales goals. Identify areas needing cost reduction/efficiency.- Inventory management, staff schedules, staff payroll, program updates, website changes- Visual merchandising of products for sale in displays-- apparel and supplements, Kettelbell Kitchen meal service Show less

    • National Floral Supply Company

      Jan 2017 - Oct 2020
      Executive Administrative Assistant

      - Part time work for busy wholesale florist.- Supported sales, back office, and Executive level.

    • Big Joe Stomp Box Company

      Jan 2018 - Mar 2019
      Marketing Manager

      - Worked with engineers to market new and existing analog guitar pedals. B2B and B2C.- Developed marketing plans and strategize with the creative team to promote release of 3 new products in Summer and Fall- Coordinated redesign of business website to better reach customers across multiple platforms and integrated e-commerce on social media channels- Established and built relationships with local partners including The Acoustic in Bridgeport, CT (now Park City Music Hall) and The School of Rock in Fairfield, CT.- Collected and analyzed social media data to evaluate ad program effectiveness and inform operational decisions and activities to increase brand awareness and social media audiences- Supported business executive in day-to-day administrative duties Show less

    • Walrus + Carpenter (Laurel Cote Hospitality Group)

      Jan 2019 - Mar 2020
      Bartender/Server
    • Rothbard Ale + Larder (Laurel Cote Hospitality Group)

      Mar 2019 - Mar 2020
      Bartender/Catering

      - Sister restaurant to Walrus + Carpenter in Black Rock, now Walrus Alley in Westport, CT.

    • Walrus Alley (Laurel Cote Hospitality Group)

      Aug 2020 - Dec 2021
      Bartender/Server/Catering Coordinator

      - Bartending and catering services at private parties and local events.- Catering services at local breweries via food truck- Two Roads, Area 2, Counter Weight, NEBCO, Nod Hill, Tribus, Veracious, etc.- In-house residency at Two Roads Area 2, Stratford, CT.

    • Craft 260

      Oct 2020 - Oct 2023

      - Busy New American Restaurant serving a rotating lineup of craft beer, cocktails, burgers, and a full service menu.- Responsible for scheduling, hiring, training new staff in FOH and BOH (a veces en Español)- Sole bartender during a shift covering bar and service, with seasonal beer garden and patio- Educate and update staff on details of the current draft beer list, craft cocktail specials, food specials, allergy information, etc.- Create a welcoming experience from door to door where customers become regulars who feel like family and friends- Created and implemented systems for organizational workflow and shift responsibilities.- Revived the digital marketing presence by producing original content for social media.- Coordinate catering orders and sought out catering business to help support the company during slow seasons.- Maintain accuracy of website, to-go tablets, menus, specials, and social media accounts- Create original cocktails for weekly/seasonal specials as well as for the permanent menu. Show less

      • General Manager/Bartender

        Apr 2021 - Oct 2023
      • Assistant Manager/Bartender

        Oct 2020 - Apr 2021
    • Prime 16

      Dec 2023 - now
      Assistant Manager
  • Licenses & Certifications

    • ServSafe Food Protection Manager

      ServSafe Certified
      Dec 2023
    • Real Estate Agent

      Connecticut Department of Consumer Protection
      Sept 2014