Eugenia N. Wright

Experience

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  Abbott Vascular

  Jun 2005 - Nov 2006

  Marketing Coordinator

  •Coordinated, planned, and organized internal and external business related functions, symposiums, conferences, and program events in the Marketing Communications Department to support company marketing and strengthen customer relations.•Collaborated with customers to create agendas for proposed programs and successfully meet program objectives.•Provided direction to third party vendors to incorporate ideas, goals, and budgets and assured that logistics were effectively managed for all participants and faculty. Show less

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  The Myers-Briggs Company

  Jan 2007 - Mar 2017

  •Managed all aspects of integrated marketing campaigns to attain revenue goals for products.•Developed comprehensive campaign plans; leveraging a mix of tactics such as direct mail, email, advertising, web marketing, webinars, and conferences.•Engaged in social media marketing to increase brand awareness and influence product adoption via the CPP blog, Twitter, Facebook, LinkedIn, and YouTube.•Tracked effectiveness of marketing efforts, analyzed data from Marketo, Salesforce.com, and Google Analytics, and provided recommendations to the sales and marketing teams that would optimize results. Show less •Drove awareness of CPP and product brands using communications, advertising, social media, and public relations.•Authored high quality, marketing content for multiple channels, such as email, direct mail, and conferences.•Managed national conferences including booth logistics, promotions, product positioning and display, messaging, lead generation, and ROI assessment.•Produced customer-oriented sales tools and collateral such as benefit-driven fact sheets and product one sheets, PowerPoint presentations, and other sales kit materials or communications. Show less

  • Associate Marketing Manager

    Jun 2010 - Mar 2017

  • Sr. Marketing Communications Specialist

    Jan 2008 - Jun 2010

  • Marketing Communications Specialist

    Jan 2007 - Jan 2008
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  Pepperdine University Graziadio School of Business and Management

  Aug 2014 - Dec 2015

  MBA CONSULTING PROJECTS

  Kazanjian Brothers, Inc., Beverly Hills, CA August 2015-December 2015•Created a communications plan for Kazanjian with the objective of expanding brand awareness and creating demand within the pre- defined target market.•Defined integrated marketing communications objectives and strategies to move target audience through the customer hierarchy.•Developed a channel strategy, comprising of advertising, direct marketing, social media, and Google AdWords to intersect and resonate with prospects and current customers.iZZi Gadgets, Inc., Huntington Beach, CA April 2015-August 2015•Defined a consumer strategy for iZZi’s case lens products to create pull at retail.•Completed a full industry, consumer, competitive and SWOT analysis that led to the successful development of marketing strategies including the definition of target segments, product positioning, the customer buyer journey, messaging, and a promotional strategy.•Provided an in-depth implementation plan with critical dates and activities for launching the customer pull strategy and diffusing the company’s offerings into the market.Lockstraps, Temecula, CA August 2014-December 2014•Developed a go-to-market strategy for the Lockstraps product line.•Performed extensive market research in order to identify optimal consumer market segments to target.•Defined brand positioning and a succinct global message that was used as a platform for the brand.•Created a sales forecast and marketing budget that aligned with defined marketing objectives. Show less

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  BlackBerry

  Mar 2017 - Mar 2018

  Marketing Manager, Demand Generation

  •Created, managed, and executed measurable integrated campaigns that drove highly-qualified leads to the sales funnel.•Identified new channels for inbound lead generation, including direct marketing, email marketing, online advertising, content syndication, social media, webinars, events, and more. •Developed content and outreach packages for sales development representatives to use in outbound execution of campaigns.•Measured, analyzed, and reported on campaign performance and provided strategic direction and guidance based on analysis of results.•Managed three junior-level employees, which included serving as a mentor and coach to ensure optimal job performance and career progression. Show less

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  Visa

  Jan 2019 - now

  •Develop strategy and execute multi-channel marketing campaigns to drive the engagement with Visa’s regional and community issuer clients.•Collaborate cross-functionally to enable the planning, strategy, execution, and measurement of campaigns across the entire customer lifecycle—acquisition, activation, card usage, and account servicing.•Leverage industry and Visa data, market research, key learnings, and best practices to deliver valuable and relevant insights/recommendations to clients.•Define the scope of marketing projects and strategically shape client support initiatives.•Perform budget forecasting and management. Show less

  • Sr. Global Product Marketing Manager

    May 2022 - now

  • Sr. Manager, Brand & Marketing (North America)

    Nov 2021 - May 2022

  • Marketing Manager, North America

    Oct 2020 - Nov 2021

  • U.S. Client Marketing Manager

    Jan 2019 - Sept 2020