Reid Arkinstall

Experience

• 

  Frito Lay Canada

  Jan 2006 - Jan 2007

  Account Development Manager
• 

  BC Hydro

  Jan 2009 - Jan 2010

  Community Outreach Retail Representative
• 

  BC Hydro

  Aug 2010 - now

  •Develops and implements business and marketing plans and strategies for new and existing products by: analyzing and assessing market and product data, corporate strategy, brand messaging and other factors; determining product objectives, targets and strategies; presenting and recommending product plans; developing product budgets and performance monitoring methods for approved product development plans and initiatives; monitoring and ensuring sales, promotion and product delivery targets and goals are being achieved and/or modifying strategies and tactics to achieve goals as appropriate.•Conducts and/or oversees market, technical research and/or pilots to support the positioning of products; provides direction to others conducting research; reviews and provides feedback regarding the objectives of research; interprets and uses research results to position products accordingly; reviews and approves consultant invoices.•Participates with various teams to develop strategic direction, brand messages, processes, and procedures for new and existing products. Show less • Developed and managed two energy efficiency programs with budgets valued at $12 million. This includes research and development, promotion, implementation, ongoing management, and product evaluation. • Provided project management leadership and direction for complex sector specific products which require multiple approaches to customers utilizing various delivery methods. • Exceeded energy savings target by 10% while staying 100% on budget.• Implemented enhancements to an energy-efficiency programs online registration system making it easier for customers to participate in the program that will save $40,000 annually in administrative costs.• Provided coaching and mentoring to professional and/or technical resources involved in product development and implementation. • Developed and maintained collaborative relationships with a diverse range of stakeholders. • Ability to assess the needs of customers in order to develop and implement marketing strategies that drive program participation. Show less

  • Program Manager - Transportation Electrification

    Aug 2018 - now

  • Marketing Product Development Specialist

    Sept 2012 - May 2019

  • Sr. HR Advisor

    Jun 2016 - Jun 2017

  • Program Manager

    Dec 2014 - May 2015

  • Advertising Coordinator

    Aug 2010 - Sept 2012