Sumit Verma

Experience

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  DDB Mudra Group

  Apr 2007 - Feb 2009

  Manager Business Development

   Developed business with regional team of Asian Paints, Haier, Kenstar, NEXT, Hero Honda during handling Pune Business Branch Developed business with corporates like Asian Paints, Pudumjee Hygiene, VIP, Heinz, Pantaloons in Mumbai. Meeting & taking activity brief from the Client Generating ideas / theme / concept on brief, and preparing execution plan with cost of it Presentation of ideas to client, cost negotiation and finalisation of event and promotion. Support operations / production team in execution. Servicing client after developing business. Show less

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  Hungama

  Feb 2009 - Feb 2010

  Client Servicing Manager

   Designing the operational and logistics plan for on ground project for BPCL MAK  Taking the project on ground in five major cities of Rajasthan Meeting petrol pumps owners and understand the need / feedback of the project Organise dealers meet with RM of Jaipur & Udaipur regions

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  Jagran Solutions (A unit of JPL)

  Feb 2010 - Nov 2011

  Group Account Manager

   Business development and Conceptualise & design the brand activation / promotion program If required incorporating ATL & PR mileage into the program Taking the plan on ground, post finalisation of the concept with the marketing team Adhere to cost effective, quality and timely execution Preparation and submission of MIS, reports and review the entire marketing initiative  Post reviewing, working on learning of the marketing initiative and move on for future developments Clients working with areo Lubes – Sah Petroleums – IPOL / British Petroleum - Vanelluso Media - UTV group - Movies, Bindaas / Times Television Network - ZoOm, ET Now, Times Nowo Others - Reliance Mutual Funds – SIP / Pidilite – Fevicol Marine, Motomax Show less

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  Gulf Petrochem Group

  Dec 2011 - Feb 2019

   Product PositioningAnalysing market and the customer mindset to develop positioning Develop product positioning and communication that differentiate your products in the market  Marketing BudgetEvaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return on investments and profit – loss projections.Planning of marketing initiatives & spend to achieve the final outflow of yearly marketing budget.Utilisation of budget to get the best possible productive outputMaintenance of MIS regards to expenses and provisions of marketing expenditures against budget approved. Product PricingDeveloping price strategies, balancing firm objectives to the customer satisfactionUse sales forecasting for strategic planning to ensure the sale and predictability of products, lines or services, analysing business developments and monitored market trendsPreparation and circulation of DLP & MRP, Price analysis and comparison after release New SKU / Product LaunchOn market demand, strategically decides with sales team for the launch of sku / productBefore launch coordination with creative agency for artwork preparation, purchase department for the availability of packing material to plant for production.Closure of SKU post analysing of its volume vs cost of production & PM MOQ Market SchemesStrategically plans & decides the scheme for channel partners considering the market feedback and competition outflow.Scheme comparison with competitive companies to understand the outflow before deciding and releasing our scheme in the market.Scheme analysis to understand its success and failure.Maintain MIS post scheme and analyse distributor wise outflow and results Brand PromotionStrategic BTL to promote brand, brainstorm the same with creative / media / event / PR agencies & Negotiate with agencies on cost before execution Analysis & Presentations POP & Branding  Meets & Foreign Trips Show less

  • DGM Marketing & Branding

    Jun 2014 - Feb 2019

  • Senior Marketing Manager

    Dec 2011 - May 2014
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  Mount Meru Group

  Mar 2019 - Apr 2020

  Head of Marketing

  1. Preparation of marketing strategies for all brands of Mount Meru 2. Managing ATL, OOH, BTL & branding at all filling stations. 3. Ensuring various ideas and execution to go well to enhance the walkins at filling stations 4. Strategic tie ups with MTN, Airtel & Zanaco Bank to ease out payment system. 5. Launch of NFR business of Mount Meru 6. Coordination with design agency to get best of the creative designs. 7. Coordination with various associates to provide branding material & merchandises. 8. Coordination with PR & media to ensure maximum reach of official communications. 9. Managing Social Media of above brands. Show less

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  Sprout and Shout Marketing

  Apr 2020 - now

  Marketing Consultant

  Sprout & Shout Marketing is a future-thinking marketing solution consulting agency.The idea is not just providing you services as an outsourced marketing solution agency instead become an integral part of the company to work hand to hand to ensure business growth and high net returns.Sprout & Shout brings highly energetic, talented and proficient resource from the field of market research, brand conceptualization, graphic designers, ad filmmakers, web developers, digital & social media, media management, web developers & software programmers. Show less