Diane Smith

Experience

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  KTVK

  Jan 1998 - Jan 2003

  Producer

  I produced live broadcasts and breaking news events, including coverage of one of the state’s largest wildfires and coverage of the 9/11 attacks. During my time at KTVK I developed long-lasting contacts with local and national media.

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  WPDE TV 15

  Jan 2003 - Jan 2006

  Executive Producer

  I supervised a staff of reporters, photographers, and producers as a member of management. I planned and produced live special events, including hurricane coverage, on-location broadcasts, local and statewide political debates and sports specials. I also contributed to creative development of all news programming and collaborated with the News Director and Assistant News Director in daily newsroom operations.

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  LHWH Advertising & PR

  May 2006 - Feb 2010

  Public Relations Account Executive

  As PR AE I acted as PR Counsel for clients, including the planning and development of ongoing public relations/marketing programs. I worked daily to coordinate the public relations team, set priorities, made assignments and ensured completion of assignments. I worked to discover story angles while creating long-term relationships with press that could translate into valuable coverage. I also acted as lead on social media programs for clients. In a two-week period, one client realized an increase in fans on Facebook from 35 to more than 1000. Show less

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  Time Warner Cable

  Feb 2010 - Mar 2012

  Communications Specialist

  Responsible for planning and coordinating activities including public relations outreach, local and national media relations, and employee communications statewide. Acted as primary writer for public and employee communications, including press releases, social media postings, and newsletter articles and company-wide Intranet stories. Represented TWC throughout the community and identified and worked with nonprofit organizations and the corporate communications team to advance Connect a Million Minds, TWC’s multi-million dollar philanthropic initiative. Show less

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  Martz Parsons

  Mar 2012 - Jun 2015

  Director of Public Relations

  Responsible for strategic planning and development, and of overall leadership for the Public Relations department, including development of media relations and crisis communication plans for clients including Arizona Commission for PostSecondary Education, Estrella by Newland Communities and Superstition Mountain Golf and Country Club.

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  BIG YAM, The Parsons Agency

  Jun 2015 - Nov 2017

  Director of Public Relations

  Owned by American entrepreneur and philanthropist Bob Parsons, BIG YAM is an advertising agency made up of some of the brightest, smartest and boldest talent in the industry. BIG YAM is driven by a passion to produce measurable results that 'ring the register' for our clients by providing a full range of marketing solutions including traditional and digital advertising, social media and public relations.

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  Pima Medical Institute

  Nov 2017 - now

  Public Relations and Communications Manager

  Responsible for strategic planning and development of ongoing public relations, social media and digital communications campaigns across 16 ground campus locations and a robust online division. Primary focuses include media relations, social media and digital marketing, corporate, internal and external communications, content creation and storytelling.