Chau Do Ngoc Uyen

Experience

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  Cong Huong Empowering Leader Project

  May 2018 - Aug 2018

  Communication Team Leader

  - Increased post engagement by 486%, post reach by 112%, see-first rate by 183% by using a newly created tone of voice specific for the target audience.- Built a communication timeline to ensure communication’s objectives are well delivered.- Researched and wrote content for the Facebook page to recruit 7 coaches and 60 attendees for the project

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  TEDxBachDang

  Jan 2019 - Apr 2019

  Communications Team Co-Leader

  - Built a marketing timeline and content to meet sales and communication objectives- Worked with local team to reach 1k page likes in the first week of publishing page- Wrote content for Facebook post to spread awareness, recruit volunteers and sell tickets

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  FTU Zone

  Sept 2019 - Jun 2021

  No longer have this on my CV (for the sake of 1-page CV) so keeping those lines for archive.FTU Zone gives me the chance to do everything I want and I get to know many great brothers and sisters here :))))________- Collaborated with 5 leaders of different functions to build up the core content and plan for the project.- Researched and innovated a new strategy for execution and marketing within 2 days to rapidly adapt to the pandemic situation to organize a partnered event with company Xone Radio for 200+ online audiences.- Provided content direction and supervision for 6 team members to ensure high-quality outcomes.- Achieved a total of 12.4k+ reach point, 1.1k+ reactions, 1.2k+ comments for the Online Livestream Event. Show less - Managed social accounts in varied online marketing platforms (Facebook, Youtube, Tik Tok).- Adapted the social trend and understanding of our target audience to generate creative content to support for the club’s mission of being the voice of FTUer - Wrote video script, captions, copywriting lines, direct mail to a Youtube KOL, event mailing, website post.- Worked with team to brainstorm and develop idea and contents matching with the club’s mission across channels (Facebook, Youtube, Tik Tok, Instagram)- Worked well under stress and tight deadlines. Familiar with pop-up content tasks (under 10 minutes) and trending idea tasks (under 24 hours)- Produced a viral video reaching 12 times more in reactions, 6 times more in comments and 13 times more in share. (2.3k reactions, 320 shares, 381 comments) - Generated and analyzed monthly reports using Google Spreadsheet on key metrics for our Facebook social media channel to improve later campaign post as well as address any issues if risen- Worked with a team to support communication campaign executions for 2 Talkshow events (300+ attendees/ event) and music show event (400+ attendees). Show less

  • Project Technical and Communication Team Leader

    Feb 2021 - Jun 2021

  • Content Creator

    Sept 2019 - Jan 2021
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  TikTok

  Oct 2021 - Jan 2022

  LIVE Operations Intern

  The first is always the hardest. I am indebted to Rita for giving me the chance to have my first corporate job when all I had, at that time, were student club's experience and volunteer work.Being the intern yet my manager is the Head of LIVE Ops Vietnam and SEA, I learn so much about the agility, fast-paced set up and no hirarchy structure in the start up environment.Crucial learning point: numbers will guide you the path, but it's human connection and good communication that will be your means of transport on that journey. Show less

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  Unilever

  Apr 2022 - Aug 2022

  Marketing Intern

  First time knowing how it feels working in Brand Marketing for a big brand, learn a lot, laugh a lot, hustle a lot. Thanks to my manager, I got the chance to lead such a big project at such young age. Crucial learning point: make sure you know what you want and understand your objective very well for every actions and tactics. The journey was wild :)))

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  BASF

  Nov 2022 - now

  Working for APAC region. Loving the multicultural environment in KL a lot lah. Returned to Vietnam after my exchange program. Ms Boss makes it a special case for me to work remotely in VN. Understood how Vietnam entity digitalizes in their own way, really impressive Rebranded and did many fascinating branding stuff, this experience alters my path in a completely different way. The rest is history

  • AI Enablement & Communication

    Jul 2024 - now

  • AI Community

    Mar 2023 - now

  • Working Student Content Management - AI Community Excellence

    Nov 2022 - Feb 2023