
Sumit Mittal
Graphic Web Designer

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About me
Product & Design📱 | @Source.One 🧑💻 | Ex - Swiggy 🎨
Education

St. Conrads Inter College
2004 - 2019Science Science 80%
GLA University
2019 - 2022Bachelor of Business Administration - BBA Marketing 8.0 CGPAMy undergraduate degree in Business Administration was completed here.
Experience

Foresight Opinion Trading
Feb 2022 - May 2022Graphic Web Designer1. Created a Brand Identity from scratch, including Logo, typography, colour palette, etc. for the company2. Designed their official website foresight.mobi that showcased their achievements and what the app can do. It helped them to reach to more customers and investors.3. Designed another website foresight.crypto that was created to market the crypto trading feature in their app.4. Created daily eye-catching marketing banners and engaging infographics and produced marketing and informative reels for all their social media handles to reach new customers. Show less

Swiggy
Jun 2022 - Apr 2023Associate Graphic Designer1. Crafted 30+ in-app marketing campaigns for Swiggy Instamart for 20+ cultural events, prominently marketing the sponsored brands.2. Designed 10+ monthly stock up campaigns, marketing 50+ brands on different themes, called Mega Savings Festival, creating 10 million impression.3. Created 40+ campaigns each with different themes, design languages, typographies, etc. for various festivals and events.4. Worked on and delivered 15 different kinds of Business as Usual design requests that goes on Swiggy Instamart app on a daily basis. Show less

Source.One
Mar 2023 - now1. Conducted 50+ in-person meetings with users to understand attributes, pain points & formulated user personas, to refine product strategy2. Led the strategic development of Source.One’s customer & supplier platforms, driving a 30% increase in user retention and a 20% rise in AOV.3. Built & seamlessly integrated third-party API solutions (Zoho, Karza, Slack, WhatsApp, Vahaan), automating CRM processes, reducing operational costs by 15% and improving lead generation & risk aversion.4. Spearheaded the launch of dynamic pricing algorithms & supplier quoting system, enhancing quote accuracy by 15% and sped up order processing.5. Developed an analytics-driven pricing dashboard, equipping sales teams with actionable insights, contributing to 20% increase in conversion rates.6. Revamped the transporter selection SOP, reducing logistics costs by 14% while improving delivery speed across key distribution hubs.7. Collaborated cross-functionally with engineering, design, analytics & QA teams in agile (scrum & kanban) sprints, with a 67% on-time launch record. Show less
Product Manager
Oct 2023 - nowUser Experience Designer
Mar 2023 - Sept 2023
Licenses & Certifications

Foundations: Data, Data, Data Everywhere
Coursera | GoogleJun 2021
Digital Marketing Strategy 2021
UdemyJun 2021
Strategic Performance Management
NPTELMay 2022
Innovation, Business Models and Entrepreneurship
NPTELNov 2021- View certificate

Product Management Career Accelerator Program
GrowthSchoolMay 2024 - View certificate

Basics of Financial Markets
ElearnmarketsJun 2021 - View certificate

Stock Market Made Easy
ElearnmarketsJun 2021 
Microsoft AI Classroom
MicrosoftJun 2021
The Fundamentals of Digital Marketing
Google Digital GarageJun 2021
Languages
- hiHindi
- enEnglish
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