Vipanshu Parashar

Experience

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  KnowFakes

  Feb 2018 - Jun 2019

  Business Associate

  1. Worked with product team in order to understand and plan strategies to improve the customer life cycle on the particular product. 2. Planned and executed Email Campaign to facilitate user journey and also for the funnel creation.3. Worked with senior management to plan and execute the Go-To- Market strategy of knowfakes.com.

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  Peacock Solar

  May 2020 - Jun 2020

  Marketing and Digital Marketing Intern

  1. Worked under the Marketing head of Peacock solar and learned social media techniques. 2. Prepared and executed monthly social media calendar for companies official social media pages.

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  Geekster

  Feb 2021 - Apr 2021

  Management Intern

  As an intern, I worked with the Sales, marketing and operations team. This helped me in getting the practical side of the the business operations and helped in excelling in my skills.

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  Self Employed

  Aug 2021 - now

  Freelancer: Marketing and Strategy

  Edansh Connect (10/2021 - 04/2022)1. Managed a team of 4 interns.2 .Handled all the marketing and branding activities that takes place in the organization Led to 145% growth on their Community/ Social Platforms.3. Planned and strategized the GTM plan for their 1:1 Mentorship platforms4. Worked with the founding team on the product ie.e mentorship platform: creating a roadmap for the students.Prayaag International School1. Worked with the school founding team in bringing the best in terms of brand awareness and community build up.2. Consulted the team in enhancing the Social presence of school through various channels like website redevelopment, SEO and paid ads. Show less

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  Kraftshala

  Nov 2021 - Jun 2022

  Assistant Manager

  1. Worked with the digital marketing team for strategizing the Paid Campaigns and kind of material to be posted on organic front.2. Resulted to revenue generation upto Rs 58 Lacs+ (85% of the entire revenue, through warm calls, email marketing and direct counselling).3. Managed the email marketing for the student journey and for lead conversion. Also played a crucial role in Influencer Marketing (Humans of Bombay and other channels).

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  Packt

  Jul 2023 - Aug 2024

  Developer Relations Marketing Executive

  1. Co-ordinate with stakeholders in Commercial and Publishing teams to ensure that all titles are announced up to at least 3 months before publication.2. Ensure that copies of product pre-finals are distributed to Amazon reviewers 30 days before publication.3. Ensure reviewers leave honest and well-balanced feedback on Amazon.com4. Work with authors to encourage them to participate fully in Packt marketing activities we launch that will include author exclusive discounts, Amazon campaigns, direct campaigns, and PR of their titlesWork with the author on the menu of activities during the pre-publication, publication, and post-publication milestones5. Support the author with profile building in the community taking them from unknown to a community authority6. Arrange author interviews about their writing experience to feature on Packt Author WebsiteWork with the author on developing Amazon author profile page Show less

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  IMERGEY

  Aug 2024 - now

  Marketing Executive