Rana Basharat Faraz

Experience

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  Servis Shoes

  Jun 2010 - Aug 2010

  MARKETING INTERNEE

  Servis Sales Corporation (Pvt.) Ltd  Conducted marketing research study for two brands, Sakooz & Liza. Worked on EPOS system to identify and eliminate the drawbacks.

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  Dunia Finance L.L.C (financial Institution)

  Nov 2012 - May 2013

  Business Development Representative

  > Constantly achieved 100% of the target by selling 2 car loans, 2 personal loans, and 3 credit cards monthly.> Maintained a 98% recovery rate through ensuring timely payments and effective CRM.

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  LK Laboratoires Kosmetics Trading L.L.C

  May 2013 - Feb 2015

  Sales & Marketing Coordinator

  > Managed 24 product lines comprising 1,083 SKUs tailored to customer needs Generated leads through the DWTC Global Event in 2013 & 2014, PR, email marketing, telemarketing, and LinkedIn to interact with decision-makers.> Converted leads into B2B sales, driving sales from scratch to AED 1 million in the first year.> Maintained strong customer relationships, resulting in repeat orders and a 40% sales growth in the second year.

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  Siemens Energy

  Apr 2015 - Apr 2018

  Sales & Marketing Executive

  > Generated leads via market research, expos, PR, email marketing and LinkedIn to align decision-makers.> Prepared competitive bids for Sub-Projects in different power plant & substation projects and successfully negotiated and won the contracts.> Secured 12 high-value B2B projects with SECO (Saudi Electricity Company) including its contractors.

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  Yamaha Motor Pakistan (Pvt) Ltd.

  Nov 2018 - Feb 2021

  Marketing Executive

  > Planned and executed ATL/BTL/TTL Marketing activities within the advertisement budget.> Practiced omnichannel approach for the promotion in malls, educational institutes and the corporate sector.> Executed trade marketing strategies to boost product visibility and 75% sales growth through retail partners.> Managed petty cash operations, ensuring accurate handling, record-keeping, and compliance with financial policies.

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  Riphah International University Lahore

  Mar 2021 - Jun 2022

  Deputy Manager Marketing

  > Planned and executed 360 marketing campaigns within the budget.> Generated leads through social & digital marketing and omnichannels to support admissions.> Generated ideas and creative content to issue monthly Newsletter.> Refined faculty-specific content to enhance visibility and improved website performance by 100% with a new theme, layout, and tracking pixel> Planed & managed events like expos, convocations, seminars, conferences, through PR and agencies.

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  University of Management and Technology - UMT

  Jun 2022 - Jul 2023

  Manager Marketing | Brand | Admissions

  > Planed and executed successful multichannel & performance marketing campaigns and the university's annual events within the approved budget to optimize results.> Managed internal teams and agencies for lead generation and event management.> Achieved 2nd position out of 19 SBUs with 126% sales growth, as the highest in the last 6 years.> Collaborated with all SBUs to compile a comprehensive monthly newsletter that showcased achievements and enhanced internal marketing communication. Show less

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  Creatives Tech

  Jul 2023 - now

  Marketing & Administration Manager
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  VISA CENTRE

  Aug 2023 - now

  Marketing Manager (Study Abroad Project)

  > Planned and executed social & digital marketing campaigns to drive engagement and generate leads.> Designed different types of email campaigns and creative content to enhance digital visibility.> Improved website performance with SEO and increased visibility by 60% through effective agency management.> Participated in student expos, different universities' internal events to increase brand awareness through outreach.