Gisela Roca

Experience

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  PepsiCo

  May 2015 - Jan 2016

  Contract & Sales Enablement

  Working closely with the Senior Sales and Contract Enablement manager and in a cross-functional environment:- To support sales enablement tools critical to the success of the department.- Integration of a new tool to increase productivity and agility across the the whole Sales life cycle / myContract.- Database Management and reporting.- Weekly and monthly reporting follow-ups to the Senior team. - To identify opportunities of improvement to reduce life cycle of the sales processes and increase sales agility.- To coordinate legal agreements and the red tape to support and achieve targets. Show less

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  Aspen Pharmacare (Global)

  Feb 2016 - Jan 2017

  Sales & Marketing Junior

  Reporting to the Head of Marketing and Sales.- Market research, price and competitors' benchmark.- Coordinate sales effort with team members and other departments in order to increase productivity.- Analyse the territory/market’s potential, track sales and status reports.- Reporting on competitive activities, and potential for new products and services - best practices, trends, promotions, and so on -.- Continuously improve through feedback

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  TripAdvisor

  Jan 2017 - Dec 2018

  Senior Office Experience Coordinator

  Helping more than 500 employees of TheFork and TripAdvisor in Barcelona, Madrid, Milan, Lisboa, LATAM and Australia offices.- Internal events organization (global conventions, management seminars, team buildings, afterwork, annual conferences…).- New B2B partnerships and following up existing collaborations with key partners such as DIR, Estrella Damm, Moritz, and so on.- Improvement of the employee experience.- Talent retention.- Internal communication management (internal statements, internal projects and campaigns…).- Internal travel management (travel policy design, meeting with suppliers, travel booking, analysis, consulting and management).- Maintenance of the office conditions and office layout organization.- Assist the onboarding process of new hires.- Liaise with facility management vendors (cleaning, catering, security services…)- Partner with HR to maintain office policies.- Order of equipment and procurement services.- Ensure that all items are invoiced and paid on time. Show less

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  EF Education First

  Jan 2019 - Jun 2019

  Sales Coordinator
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  Splio

  Jul 2019 - Jul 2020

  Marketing & Business Developer Executive

  Splio - Loyalty Marketing PlatformManage your loyalty programs and marketing campaigns from one single platform.The Splio Loyalty Marketing platform combines marketing automation and loyalty to enable brands to orchestrate omnichannel campaigns and manage their loyalty programs on and offline.Headquartered in France, Splio has offices in China, Spain, Italy, and Poland and serves more than 500 clients. Customers include Boboli, Castañer, Nice Things, Eurekakids, Intersports, Conforama, Phone House, Udon, FNAC and Air China.________________________________________________________________________________________________________• In charge of the new business• Work with Marketing department• Generate new opportunities across the Spanish speaking market• Create opportunities from scratch• Qualify opportunities in order to convert prospects into leads Show less

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  OneSpan

  Aug 2020 - Aug 2022

  • Plan, execute and follow-up multi-channel lead generation campaigns to promote the OneSpan solutions such as webcasts, events, email, social media promotion • Organize, source, and execute regional events, together with the Head of Events. • Create impactful nurture programs to improve conversion rates from leads to opportunities • Create content such as mailer copy, web/landing page copy, etc. in support of programs• Monitor and report on campaign performance with granular tracking across relevant KPIs, including, MQL, SQL SQO, Impact on revenue• Support and regularly interact with the bigger ROW Lead Generation and Sales Development Rep teams.• Facilitate and optimize the lead qualification process• Monitor and negotiate partnership contracts with media partners for content syndication initiatives• Enhance CRM data quality and completeness• Assist with the entry of incoming leads into our CRM-system• Communicate with internal and external stakeholders on programs and results• Serve as the regional contact person between international marketing and regional sales teams• Help to identify regional and local market drivers for the OneSpan solutions Show less OneSpan enables financial institutions and other organizations to succeed by making bold advances in their digital transformation. We do this by establishing trust in people’s identities, the devices they use, and the transactions that shape their lives. More than 10,000 customers, including over half of the top 100 global banks, rely on OneSpan solutions to protect their most important relationships and business processes. From digital onboarding to fraud mitigation to workflow management, OneSpan’s unified, open platform reduces costs, accelerates customer acquisition, and increases customer satisfaction. Show less

  • Marketing Campaign Coordinator EMEA

    May 2021 - Aug 2022

  • Marketing & Sales Development Representative EMEA & LATAM

    Aug 2020 - May 2021
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  Jama Software

  Aug 2022 - now

  Marketing Programs Manager

  • Responsible for the planning and developing of segment and product-specific Marketing programs in an effort to drive pipeline acceleration - EMEA & APAC• Leading strategic go-to-market programs such as trade shows, user conferences, webinars, localization projects to impact near-term revenue• Evaluating channel performance and tracking marketing attribution against set goals