Deeksha Singh

Deeksha Singh

Followers of Deeksha Singh1000 followers
location of Deeksha SinghBengaluru, Karnataka, India

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  • Timeline

  • About me

    National Key Account Manager (Ecommerce) at Orkla India | MTR Foods | Performance Marketing | Marketing | Account Management | Sales | FMCG

  • Education

    • Chitkara University, Patiala

      2016 - 2020
      Bachelor of Engineering - BE Electrical, Electronics and Communications Engineering
  • Experience

    • Paxcom India (P) Ltd - A Paymentus Company

      Aug 2019 - Dec 2022

      • Led a team of 7 passionate Analysts to manage multiple clients of our Agency, strong in customer relations and negotiations/communication with brands & channels.• Created end-to-end E-commerce operations and marketing plans for FMCG brands including P&G Global, Brillon, and Unilever.• Devised Performance marketing strategy for baby care company on ecommerce.• Boosted CPC campaigns on Amazon to improve TACOS & ROI.• Led Analytics and PIM & DAM onboarding project for multiple brands. Show less

      • Senior Business Analyst

        Jul 2021 - Dec 2022
      • Business Analyst

        Jul 2020 - Jun 2021
      • Business Analyst Intern

        Aug 2019 - Jun 2020
    • Orkla India

      Jan 2023 - now
      National Key Account Manager

      • Ecommerce and Quick Commerce Business: Ensure the business consistently meets P&L targets by monitoring sales performance, margins, operational costs, and rebates.• Managing Performance Marketing Strategies: Develop and execute performance marketing strategies with clear KPIs to drive customer acquisition and optimize ad spend efficiency. • Managing and Scaling up BAU Assortment: Analyzing performance and adjusting the product range based on customer demands. • Creating Launch Plans for Innovative NPDs for E-commerce• Leading Digital Tools Onboarding and Implementation (PIM, DAM, Shelf Analytics)• Devising Year-Round Budget and Media Spend Strategy (Geography x Category Level): Create a year-round media spend strategy with tailored budgets ensuring alignment with business objectives. Show less

  • Licenses & Certifications

    • Digital Marketing and E-commerce Certification

      Google
      Dec 2023
      View certificate certificate
    • Amazon Sponsored Ads Advanced Certification

      Amazon
      Jan 2023
      View certificate certificate
    • Amazon DSP

      Amazon
      Jul 2022
    • Social Media Marketing

      Meta
      Nov 2024
      View certificate certificate
    • Marketing Analytics

      University of Virginia Darden School of Business
      Nov 2024
      View certificate certificate
    • PLA PCA

      Flipkart
      Nov 2020
  • Volunteer Experience

    • Volunteer

      Issued by The Akshaya Patra Foundation on May 2023
      The Akshaya Patra FoundationAssociated with Deeksha Singh
    • Volunteer

      Issued by Smile Foundation on Aug 2020
      Smile FoundationAssociated with Deeksha Singh