Deeksha Singh

Experience

• 

  Paxcom India (P) Ltd - A Paymentus Company

  Aug 2019 - Dec 2022

  • Led a team of 7 passionate Analysts to manage multiple clients of our Agency, strong in customer relations and negotiations/communication with brands & channels.• Created end-to-end E-commerce operations and marketing plans for FMCG brands including P&G Global, Brillon, and Unilever.• Devised Performance marketing strategy for baby care company on ecommerce.• Boosted CPC campaigns on Amazon to improve TACOS & ROI.• Led Analytics and PIM & DAM onboarding project for multiple brands. Show less

  • Senior Business Analyst

    Jul 2021 - Dec 2022

  • Business Analyst

    Jul 2020 - Jun 2021

  • Business Analyst Intern

    Aug 2019 - Jun 2020
• 

  Orkla India

  Jan 2023 - now

  National Key Account Manager

  • Ecommerce and Quick Commerce Business: Ensure the business consistently meets P&L targets by monitoring sales performance, margins, operational costs, and rebates.• Managing Performance Marketing Strategies: Develop and execute performance marketing strategies with clear KPIs to drive customer acquisition and optimize ad spend efficiency. • Managing and Scaling up BAU Assortment: Analyzing performance and adjusting the product range based on customer demands. • Creating Launch Plans for Innovative NPDs for E-commerce• Leading Digital Tools Onboarding and Implementation (PIM, DAM, Shelf Analytics)• Devising Year-Round Budget and Media Spend Strategy (Geography x Category Level): Create a year-round media spend strategy with tailored budgets ensuring alignment with business objectives. Show less