Ed Gaskell

Experience

• 

  Sperling & Associates

  Jan 1977 - Jan 1978

  Marketing Specialist

  Sperling & Associates Advertising, New Orleans, LA

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  EHLINGER & ASSOCIATES A PROFESSIONAL CORPORATION

  Feb 1978 - Jul 1979

  Marketing Manager

  Marketing Manager & Licensed Real Estate Agent

• 

  Professional Tennis, Inc.

  Jan 1979 - Jan 1982

  President

  President and majority stockholder. The Company was active in tournament promotion, merchandising, retail sales, tennis instruction, and consulting and management services. The company was based in New Orleans and managed two facilities in the New Orleans area.

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  COVINGTON COUNTRY CLUB INC

  Mar 1982 - Aug 1984

  Director Of Tennis / Touring Pro

  Touring Pro/Tennis Director

• 

  Beach Club

  Jan 1984 - Jul 1989

  Tennis Director / Manager

  Manager & Head Tennis Professional

• 

  Tulane University Athletics

  Jul 1988 - Nov 1990

  Men's Head Tennis Coach
• 

  West End Tennis & Fitness Club

  Nov 1990 - Sept 2005

  Owner, President, General Manager

  Owner, President and General Manager. Revitalized a club that was failing and improved facilities, member base, and profitability by 82%. Summer 2005 negotiated to build a 50M high-rise condominium development on the property but lost the club and house in hurricane Katrina 2005.Took a failing club to its maximum potential. Maxed out membership, acquired multiple tennis tournaments and events, and created a "destination" for the New Orleans community.

• 

  Bocage Racquet Club

  Jan 2006 - May 2019

  Revitalized club financially, membership, and employee morale. o Improved operations & control costs while improving member services:• Edit & publish full color newsletter in house - savings of more than $216,000.• Computerized operations - Contracted with software company to have full accounting package, member data base, point of sale, online tennis & fitness lesson reservation & billing system• Maintain & publish member directory in house previously outsourced• Built the club 3 web sites & handle many IT issues that used to be outsourced• Monitor & manage the club blog page court conditions• Set up and manage all email accounts• Proposed & coordinated 1st audit in club history• Devised & negotiated plan to restructure payoff long term debt in 10 years• Supervised 1.25 million in renovations to club house & tennis courts 2008 & 2009 including adding an elevator to second and third floor• Implemented hurricane preparations to secure facility and communicate to members & staff• Implemented & maintain social media platforms Facebook, Instagram, & Twitter• Implemented safety and cost saving measures with holiday decorations• Food & Beverageo Hired new Director of Culinary Operations & increased staffo Revised food & beverage operation creating a “destination”, including menu and specials, adding entertainment value with multiple TV's and social events – wine dinners, family nights, etc.o Added Wine Club & Draft beer tapso 2006 F&B Gross income – $338,153; 2016 F&B Gross income – $1,0417,893• Fitnesso Designed and supervised relocation of fitness center & added new equipment as a capital improvemento Added Fitness Director on staff – subcontracted beforeo Added paid and complimentary fitness classes• Poolo Proposed and implemented redesign of pool snack bar & grill supervising $350,000 of capital improvements. Show less Overview-HOC for 501 c.7 club established 1965. Facilities include 20 clay and 2 hard tennis courts, fitness center, 2 pools with snack bar & grill, main dining room, bar, board room, men’s, ladies, & children’s locker rooms, and pro shop. Improved financial condition from 1.8M to 3.4M, implemented multiple capital improvements to facilities, increased membership base, and promoted staff unity and member satisfaction. In charge of all HR including contracts of 50 full time and 40 part time and seasonal employees, prepare operating budgets, and facility management. Show less

  • COO, GM, Tennis Director

    Mar 2006 - May 2019

  • Chief Operating Officer, General Manager, Tennis Director

    Jan 2006 - May 2019
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  Southern Yacht Club

  Jun 2019 - now

  General Manager