Mahbub S.

Education

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  University of Bedfordshire

  2004 - 2008

  Bachelor’s Degree Business Studies

  Activities and Societies: • Elected as an Executive Member of the University Sports Club • Voted in as Treasurer of the University Cultural Club • Modules included: Retail Marketing, International Marketing, Internet Marketing, Corporate Strategy, Service Marketing, Brand Management, Business Communication and Financial Accounting• Dissertation: An Evaluation of the performance of top Chinese companies in the international market, to identify the key factors required to transfer their success into complex international settings

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  University of Strathclyde

  2009 - 2010

  Master’s Degree International Marketing

  • Modules included: Cross-cultural Buyer Behaviour, International Strategy and Management, International Planning and Control, Marketing Research, Contemporary Consumers and Digital Marketing• Dissertation: Understanding the impact of culture on consumers’ purchase intention of counterfeit products