Richa Gupta

Experience

• 

  HT Media Group

  Dec 2007 - Jan 2008

  Intern for Business Paper

  • Reported and edited news stories and interviewed people• Uploaded website www.livemint.com with fresh stories, creating polls, blogs and special content• Edited news content from wire agencies such as AP, UNI, photos from Bloomberg

• 

  HT Media Group

  Aug 2008 - Apr 2009

  Consultant Copy Editor

  • Worked as an editor for news content • Responsibilities for copy editing, proofreading and uploading the US Fed News and the US States News on various databases• Key wording for search engine optimisation (SEO)• Reported technical and QA issues

• 

  Thomson Press

  May 2009 - Feb 2010

  Copy Editor

  • Worked as an editor for Current Opinion and Primary Journals for client Wolters Kluwer• Responsibilities for online copy editing, fact checking and proofreading• Conversion of MS Word manuscripts to XML• Customers – Wolters Kluwer and Elsevier

• 

  MPS Limited

  Mar 2010 - Feb 2011

  Copy Editor

  • Edited manuscripts, figures, tables for STM books• Checked consistency and grammar, thorough fact checking and proofreading• Liaised with authors, editors, in-house writers and outsourcing partners• Marked and responded promptly to author and client queries• Checked reference citations and references through PubMed and completing bibliographic details • Coordinated with pre-editing, typesetting, pagination and project management teams• Collated changes and corrections in master copy and editing proofs before printing• Prepared submission batches• Researched for literature and reference material on internet and databases• Storage and retrieval of project materials and information• Edited sample chapters for new clients• Updated time sheets and project status reports• Customers – Wolters Kluwer, Elsevier, Emerald Group Publishing Limited and McGraw-Hill Show less

• 

  Dove Medical Press

  Apr 2011 - Jun 2011

  Contract Editor

  • Edited science journals in English language• Provided reference and bibliographic support using PubMed and completing bibliographic details • Checked for UK/US English spellings and consistency in the manuscript• Proofread manuscripts and marked author queries• Corrected spelling and grammatical errors, checked subject-verb agreement

• 

  The Web Co

  Dec 2011 - Jul 2013

  Online Marketing Consultant

  • Online marketing strategy development• Keyword research using Google Keywords Research Tool• Implement on page SEO on websites using CMS – Magento (for E-commerce website), Wordpress, Joomla and CMS Made Simple• Set up of Google Analytics code (including goals, funnels, event tracking and more) for optimal tracking and optimisation as well as audits on current setup• Verify website on Google Webmasters Tool, add XML Sitemap and submit site for Google to index• Optimise website’s on-page elements with researched keywords – page titles, meta descriptions, heading tags, alt text, anchor tags• Build internal linking strategy and implement within the site’s pages• Write fresh content and optimise the content on the web pages with optimal keyword density• Off page SEO work – write articles and blogs, development of link building strategy and its implementation• Website audits - analyse structure, layout, navigation and other SEO issues that may impact a site’s search rankings & onsite conversions, and recommend solutions to improve conversions for client’s business• Setup of html & xml sitemaps and implementing necessary redirects• Provide continual strategic advice for clients to improve current rankings across the search engines• Google AdWords setup - campaign structure, research of keywords and ad copy creation• Optimise on-going campaigns and budget management for Google AdWords Accounts• Prepare monthly reports for SEO work and Google AdWords campaigns• Set up of Google Plus Business pages for clients• Customers – Simon Lucas North Shore, North Harbour Rentals, Total Look Blinds, Morris and Watson, Gracehill Vineyard Estate, John Franich Jewellers, Kiwi Autohomes, The Events Group, Wildpoppies, Skyway Airport Parking Show less

• 

  Pure SEO

  Jul 2013 - Mar 2018

  • Work directly with key clients to maximise their SEM/SEO activities• Support CEO in client relationship management & client SEM/SEO requirements• Explain highly technical concepts to clients• Lead high functioning team – oversee the development of staff at all levels through working alongside & mentoring• Maintain relationships with alliances/partners, e.g. Google Account Managers• Design campaigns, keyword research, manage campaigns, collect and analyse data. Identify trends and insights & optimise campaigns to achieve maximum ROI in paid search campaigns• Set up Conversion tracking using GA/GTM, analyse website analytics and PPC initiatives and campaigns• Research and analyse competitor advertising links and client consultation• Liaise with clients, manage assigned accounts & maintain key relationships• Manage campaign expenses, staying on budget, estimating monthly costs and suggesting increase in spend with meaningful justifications, when required• Optimise ad copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimisation• Monthly AdWords reporting, suggesting recommendations for better performance of the campaigns and key contact management• Website audit for SEO which involves research and implementation of search engine optimisation recommendations• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Perform quality control checks on campaigns• Build sales pitch, recommend AdWords & SEO strategies for potential leads• Organic video optimisation for YouTube• Write blogs for company blog page and content pieces for content marketing and ebooks Show less

  • Team Lead - SEO & Google Ads

    Jun 2017 - Mar 2018

  • Digital Marketing Consultant

    Jul 2013 - Jun 2017
• 

  Starcom

  Apr 2018 - Nov 2021

  Senior Performance Content Account Manager

  • Develop & implement comprehensive SEO, SEM & Content strategies for enterprise clients• Plan & present complex SEO, SEM & Content strategies to clients based on their business outcomes and integrating it with human experience • Integrate organic marketing closely with paid search, social & all facets of web design • Perform technical & user journey analysis using search analytics • Implement GA / GTM tracking codes for goals set up, multiple domains & cross domain tracking, Ecommerce transactions and Event tracking • Report performance monthly and recommend improvements • Key contact management & maintain client relationship• Innovate & implement strategies based on user behaviour & competition analysis • Proficient in tools: BrightEdge, Google Marketing Platform, Google Analytics, Google Tag Manager, Ahrefs, Buzz Sumo, Google Optimize, Google Search Console, Google Trends, Moz, Google My Business • CMS: Worked on various CMS including WordPress, Magento & more Show less

• 

  ZURU

  Dec 2021 - Dec 2022

  Owned Channel Manager

  • Create & execute SEO strategies for global FMCG brands B2B and D2C websites, zuru.com, www.rascalandfriends.com, doseandco.com• Strategise and implement website and email content for global Rascal and Friends & CoComelon product launch• Conduct CRO on ecommerce site Dose & Co to analyse user behaviour and boost revenue• Develop measurement plan, implement tracking via GA and GTM and reporting• Drive initiatives to implement SEO and content improvements on the websites to increase demand generation• Optimise content on Amazon and Walmart marketplace• Conduct heatmapping and user testing to analyse user-friendly behaviour and recommend design and content improvement to improve user experience (UX)• Work with developers and designers to ensure SEO and CRO amendments have been correctly implemented• Work with brand managers to implement content on websites and email campaigns and provide insights for social content• Provide key word research, technical SEO audit, content gap analysis, content ideas for blogsand website content and off-page SEO recommendations• Implement on-page SEO, such as page titles, headings, internal links, alt tags, anchor tags, update blog content, update image size and format, add schema markup code• Create content plan for email marketing, review email marketing performance• Coach and train brand managers, performance team members on SEO, content & CRO Show less

• 

  Authentic digital

  Jan 2023 - now

  SEO Manager