Simra Keen

Simra Keen

Co-Founder Co-Manager

Followers of Simra Keen2000 followers
location of Simra KeenDubai, United Arab Emirates

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  • Timeline

  • About me

    HR Generalist | Associate CIPD | HR Ferrari | Mastering AI + Manual HR Solutions | Onboarding Expert | MSc HRM Cardiff University

  • Education

    • Cardiff University / Prifysgol Caerdydd

      2022 - 2023
      Master's degree Human Resource Management Merit
    • Jamia Millia Islamia

      2017 - 2020
      Bachelor's degree Sociology First Class

      Activities and Societies: Member of Subject Association (Department of Sociology)

  • Experience

    • Purchase Mee Shop

      Aug 2014 - Aug 2017
      Co-Founder Co-Manager

      • Co-founded and managed Purchase Mee Shop, overseeing all aspects of the business from operations to market knowledge.• Implemented manual management strategies to ensure smooth day-to-day operations and logistics.• Successfully grew the business from scratch, showcasing strong entrepreneurial skills and dedication.

    • Aaroogya International

      Feb 2018 - Aug 2018
      Research Fellow

      In my role as a Research Fellow at Aaroogya International, I had the privilege of working alongside esteemed scientists in New Delhi to study breast cancer in rural India. By conducting research and organizing awareness campaigns, I aimed to improve healthcare access and outcomes for underserved communities.

    • A&H Unisex Studio

      Jan 2020 - Aug 2020
      Social Media Manager

      • Managed social media accounts for A&H Unisex Studio, increasing online presence and attracting clients.• Developed and implemented digital marketing strategies to promote the salon's services.• Expanded the company's reach by establishing a new branch in Kashmir, contributing to business growth.

    • Kash Crafts UK

      Oct 2022 - Apr 2023
      Store Manager

      • Managed store operations in Wales, overseeing operations, finance, inventory, and client interactions.• Analyzed customer preferences to optimize product offerings and drive sales growth.• Led pop-up events in different cities in the UK including Bristol, Bath and Oxford during Christmas markets to expand brand presence.

    • Unique Properties

      Jan 2024 - now
      Human Resources Generalist

      As an HR Generalist at Unique Properties, a leading real estate brokerage in Dubai, I handle a variety of HR functions, including onboarding, creating and handling important HR letters and contracts, and maintaining employee records. I work closely with departments like Marketing and Accounts to manage Payroll and Inventory.I bring a strong understanding of UAE labor law and visa management, collaborating with PROs to ensure compliance. Known for my speed and efficiency, I’m often referred to as the HR Ferrari, leveraging AI tools to optimize HR processes while applying practical HR theory from my MSc in HRM. Show less

  • Licenses & Certifications

    • Foundations of Project Management

      Google
      Sept 2021
    • Associate CIPD

      CIPD
      Sept 2023
    • First Step Korean

      Yonsei University
      Feb 2020
    • Generative AI in HR

      LinkedIn
      Feb 2025
      View certificate certificate
    • Greek and Roman Mythology

      University of Pennsylvania
      Oct 2020