Martina Hoffmann

Experience

• 

  Deutscher Ärzte-Verlag GmbH

  Aug 2001 - Jul 2007

  Deutscher Ärzte-Verlag is a publishing house in Cologne. They publish books and professional magazines for medical doctors.Main work duties: Customer and agency support, customer consulting, order and complaint processing, issue-based advertising journal planning, compiling statistics Dual training to become a Publishing Manager (in the publishing house as well as by visiting a vocational school)

  • Advertising Booking Specialist

    Jan 2004 - Jul 2007

  • Vocational training to become a Publishing Manager

    Aug 2001 - Jan 2004
• 

  Verlag Dr. Otto Schmidt KG

  Aug 2007 - Sept 2011

  Mediaconsultant (Mediasales)

  Dr. Otto Schmidt KG is a publishing house in Cologne. They publish books and professional magazines for lawyers and tax consultants.Main work duties: New customer acquisition incl. turnover responsibilities, marketing of print and online media, customer and agency support, order and complaint processing, market analysis, research

• 

  DIE ZEIT - Zeitverlag GmbH & Co. KG

  Sept 2011 - Jun 2019

  Main work duties: online campaign management for display and mobile advertising on ZEIT ONLINE / ZEIT Mobile; assisting sales teams in planning campaigns and creating offers, reporting of campaigns, close cooperation with various advertising sales teams, especially in the university marketing segments; close cooperation with the Trafficmanagement, interface between the Advertising Sales Division, Order Processing Division and Productmanagement DIE ZEIT is a well known weekly newspaper. Main work duties: advising and supporting customers and advertising agencies in writing and by telephone in the job market segment, drafting bids/offers for job announcements in the ZEIT, close cooperation with the sales team for studentmarketing

  • Online-Campaign-Manager / Customer Care Center

    Oct 2015 - Jun 2019

  • Mediaconsultant Customer Care Center

    Sept 2011 - Sept 2015
• 

  RMSi Radio Marketing Service interactive GmbH

  Jul 2019 - Jun 2022

  Setup, monitoring and reporting of adserver-based campaigns: Online Audio, Smartspeaker, Podcast, Dynamic Creative; Programmatic Advertising; Voice enabled Advertising; coordination and quality check of campaign creatives, sales support, i.e. inventory check Setup, monitoring and reporting of adserver-based campaigns; coordination and quality check of campaign creatives, sales support, i.e. inventory check

  • Senior Digital Campaign Manager

    Jan 2021 - Jun 2022

  • Campaign Manager

    Jul 2019 - Dec 2020
• 

  Samba TV

  Jul 2022 - Dec 2022

  Senior Account Manager

  Realisation, monitoring and reporting of data-based cross-device video- and display campaigns, making use of Samba TVs own TV viewership data, creating customized targeting solutions and mediaplans for our clients, being the interface of communication between Sales and AdOperations, ensuring quality standards in regard to campaign assets and optimization

• 

  Weischer.Cinema

  Jan 2023 - Jul 2023

  Senior Programmatic Campaign Manager

  World premiere Programmatic Cinema! Book your cinema campaign programmatically now. Main tasks: Building and developing Weischers new Programmatic Cinema Unit, Campaign Management, Project Management

• 

  RMS. Der Audiovermarkter.

  Aug 2023 - now

  Assistant Teamlead Ad Operations Digital Audio; Setup, Monitoring and Reporting of Digital Audio campaigns; contact for agencies and advertisers regarding their campaigns and all operational topics;responsible for operational topics regarding Programmatic Audio advertising; working in projects to further develop the programmatic business Deputy Teamlead Digital Campaign Management; Setup, Monitoring and Reporting of Online Audio campaigns; contact for agencies and advertisers regarding their campaigns and all operational topics;responsible for operational topics regarding Programmatic Audio advertising; working in projects to further develop the programmatic business Deputy Teamlead Digital Campaign Management; Setup, Monitoring and Reporting of Online Audio campaigns; contact for agencies and advertisers regarding their campaigns and all operational topics;responsible for operational topics regarding Programmatic Audio advertising; working in projects to further develop the programmatic business

  • Senior Consultant Programmatic & Ad Operations Digital Audio

    Jul 2024 - now

  • Senior Programmatic Consultant & Stv. Teamlead Campaign Management Digital

    Nov 2023 - Jun 2024

  • Senior Programmatic and Digital Campaign Manager

    Aug 2023 - Oct 2023