Daniel Almeida

Experience

• 

  Habitat for Humanity

  Aug 2009 - May 2012

  Active Member/Public Relations Committee

  - Improved club membership through booth recruitment at involvement fairs- Created original posters and promotional items for World Habitat Day- Volunteered with the Collegiate Challenge program for two consecutive years with local affiliates in New Orleans and Miami - Formed ads for fundraisers to encourage increased monetary support

• 

  Business and Society House

  Feb 2010 - Feb 2010

  THON Dancer

  - Selected as the solitary dancer to represent Business and Society House in THON- Participated in a 46-hour dance marathon to support Pediatric Cancer research- Contributed to helping BASH raise over $10,000 for the Four Diamonds fund

• 

  The Daily Collegian

  Jun 2011 - May 2012

  Creative Representative

  - Conceptualized advertisements for local clientele - Served as a liaison between account executives and clients to meet mutual demands- Developed promotional materials for advertisement dispersal - Engineered advertising campaigns

• 

  THON Penn State IFC/Panhellenic Dance Marathon

  Sept 2011 - Feb 2012

  Rules and Regulations Committee Security Leader/Activities Coordinator

  - Attended additional security meetings with security captains- Learned pass team functions and coordinated efforts with pass team captains- Acted as a liaison between the security team and Rules and Regulations committee- Planned and organized events for the committee- Built and maintained relationships with other committees- Fostered relationships within and between committees

• 

  Google Online Marketing Challenge

  Jan 2012 - May 2012

  Search Engine Marketing Consultant

  - Placed in the Global Final 15 out of 4,000 competing teams from around the world- Worked with a team to manage a Google AdWords account for YeloSpa- Established goals and created budgets with the client- Analyzed the client’s market to devise campaigns based off of their products and services offered - Used DKI, Ad Extensions, and various keyword matching options to raise real estate of the ads- Increased CTR from 0.33% at week one to 2.16% at week three by implementing a mobile and branded campaign Show less

• 

  USA TODAY NETWORK | LOCALiQ

  May 2013 - now

  • Manager - Digital Marketing Experts

    Apr 2018 - now

  • Team Lead -- Automotive Marketing Experts

    Sept 2017 - Apr 2018

  • Lead Digital Marketing Expert

    Mar 2017 - Sept 2017

  • Sr. Digital Marketing Expert

    Apr 2016 - Mar 2017

  • Marketing Expert

    Mar 2015 - Mar 2016

  • SEM Analyst - Escalator

    Aug 2014 - Feb 2015

  • SEM Analyst - Key Accounts

    Mar 2014 - Jul 2014

  • Campaign Professional

    May 2013 - Feb 2014