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Yash Vardhan Singh

Yash Vardhan Singh

Programmatic Campaign Manager

Followers of Yash Vardhan Singh6000 followers
location of Yash Vardhan SinghDelhi, India

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  • Timeline

  • About me

    Associate Programmatic Deal Support @Pulsepoint |Ex- Publicis | NSIT'22

  • Education

    • New Era Public School - India

      2004 - 2016

      Activities and Societies: - School Sports Captain - House Captain (Jagriti House)

    • Netaji Subhas Institute of Technology

      2018 - 2022
      Bachelor of Engineering - BE Instrumentation & Control

      Activities and Societies: - Captain of College Badminton Team. - Member of College Drama Society. - Security and Logistics team head at Moksha (NSUT Cultural Fest)

  • Experience

    • 3.14

      Sept 2022 - Aug 2023
      Programmatic Campaign Manager

      • Took complete ownership of account management and revenue (plus margin) management from a portfolio of advertiser clients.• Worked on various DSP’s like DV360, Kayzen, Beeswax.• Worked on the account growth strategy for clients, i.e. retained clients quarter on quarter and strategized to grow revenue through upselling of new offerings and products.• Optimized these campaigns towards KPIs like CPA, CTR, VCR, C2V, Viewability, etc. and expanded the optimization by effective introduction of RTB through in-house DSP for performance improvements and increased client’s ROI. Show less

    • Publicis Global Delivery India- Publicis Groupe

      Aug 2023 - Aug 2024
      Analyst Programmatic

    • PulsePoint

      Aug 2024 - now
      Associate Deal Support - Programmatic

  • Licenses & Certifications

    • The Trade Desk Edge Academy Certified: Data-Driven Planning

      The Trade Desk
      Sept 2023
      View certificate certificate

    • The Trade Desk Edge Academy Certified: Executive Program

      The Trade Desk
      Sept 2023
      View certificate certificate

    • The Trade Desk Edge Academy Certified: Marketing Foundations

      The Trade Desk
      Sept 2023
      View certificate certificate

    • Amazon DSP Campaigns Certification

      Amazon
      Dec 2023
      View certificate certificate

    • The Trade Desk Edge Academy Certified: Trading Essentials

      The Trade Desk
      Sept 2023
      View certificate certificate

    • Amazon DSP Advanced Certification

      Amazon
      Dec 2023
      View certificate certificate

    • Amazon Advertising Foundations Certification

      Amazon
      Dec 2023
      View certificate certificate

    • Display & Video 360 Certification Exam

      Google Digital Academy (Skillshop)
      May 2023
      View certificate certificate