Sara Baba Ghayad

Experience

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  Leo Burnett MENA (Middle East & North Africa)

  Jun 2015 - Sept 2015

  Marketing Specialist

  • Worked on Red Bull Middle East’s rebranding project and formulated analytical skills to forecast and identify trends and challenges on the company’s public perception. • Developed a social media strategy for Samsung and launched a successful campaign for Samsung’s Galaxy A9 Pro increasing followers by 80%.

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  Venture Group MEA

  Feb 2017 - Jul 2019

  Marketing Executive & Event Manager

  • Analyzed performance metrics such as KPIs, reviewed and brainstormed with internal stakeholders to develop and present 2 strategic social media plans per year for each cluster, hosting more than 20 restaurants• Communicated marketing strategies and digital campaigns for 6 annual events • Conceptualized and executed designer events reaching over 80,000 guests in 3 days

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  The Art of Wellness

  Oct 2018 - now

  Co-Founder & Marketing Director

  Pioneered Lebanon's inaugural wellness exhibition, meticulously researching, recruiting exhibitors, and attracting participants to join the event. Orchestrated a comprehensive marketing campaign from start to finish, featuring enriching activities, organic and sustainable exhibitors, innovative designers, nourishing healthy food, and healing music.• Skillfully managed an annual attendance of over 120,000 visitors, while also securing sponsorships from esteemed Health and Wellness brands in the MENA region. Show less

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  Afkart World

  Dec 2019 - Aug 2021

  Co-Founder & Marketing Manager

  • Created an online concept store empowering vulnerable women with employment opportunities and exposure to a wider sophisticated audience• Formulated an active online community with over 10,000 monthly subscribers, improving press and media coverage on rising women entrepreneurs

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  International Foundation for Women's Empowerment (IFWE)

  Nov 2020 - now

  Marketing Consultant

  The International Foundation for Women’s Empowerment (IFWE) seeks to empower and help women thrive both on the personal and professional levels, regardless of nationality, religion and political affiliation through chapters and leadership committees.• Strategized and created compelling and engaging content for various marketing channels, including the IFWE website, social media, email campaigns, and other marketing collateral.• Monitored and analyzed campaign performance, making data-driven adjustments as necessary, and managed digital campaigns, including SEO, SEM, email marketing, and social media advertising as well as ensured brand consistency across all communication channels as part of design and visual identity management.• Tracked and reported on key marketing metrics to assess the effectiveness of campaigns and managed marketing budgets, ensuring cost-effective strategies and optimal allocation of resources. Show less

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  American University

  Mar 2021 - Dec 2021

  CTRL Event and Program Coordinator

  The Center for Teaching, Research & Learning (CTRL) is American University's catalyst for inspiring, mentoring, and celebrating faculty in their roles as teachers and researchers. To fulfill this mission, CTRL collaborates with the campus community to create opportunities for faculty to re-envision and strengthen their teaching and research practices and to help prepare the next generation of faculty.• Developed and executed marketing plans and communication strategies utilizing various communication tools.• Ensured consistent branding and effective outreach by maintaining and updating social media platforms.• Collaborated with external teams, providing briefs to deliver inspiring and effective creative campaigns and activations. Show less

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  TTR Sotheby’s International Realty

  Jan 2022 - Jan 2023

  Marketing Director

  • Led the development of seasonal plans and strategic frameworks for the brand's campaigns, market tests, and various marketing.initiatives. Successfully executed projects from initial briefing through to launch, consistently achieving predefined goals and KPIs. Continuously monitored, tracked, and reported on marketing performance.• Conceptualized and crafted marketing collateral to enhance the brand's identity and presence, including email series, landing pages, video graphics, data visualizations, GIFs, light animations, site graphics, and other deliverables in collaboration with the Content team.• Cultivated engaging content, conducted data analysis, and efficiently managed social media platforms to expand the brand's online footprint. Show less

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  Leadership Fairfax

  Nov 2023 - now

  Director of Marketing and Communications

  • Strategized and created compelling and engaging content for various marketing channels, including the Leadership Fairfax website, social media, email campaigns, and other marketing collateral.• Monitored and analyzed campaign performance, making data-driven adjustments as necessary, and managed digital campaigns, including SEO, SEM, email marketing, and social media advertising as well as ensured brand consistency across all communication channels as part of design and visual identity management.• Tracked and reported on key marketing metrics to assess the effectiveness of campaigns and managed marketing budgets, ensuring cost-effective strategies and optimal allocation of resources. Show less