Garrick Gibson

Experience

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  Miami Herald

  Jan 1993 - Jan 1994

  Graphics Intern

  Created editorial graphics including maps, charts, diagrams, icons and feature illustrations.

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  Morris Communications

  Apr 1998 - Apr 2005

  Graphic Artist

  Created informational graphics that explained complicated processes. Provided graphic ideas, reporting and research to produced graphics including maps, charts, diagrams, illustrations and graphic elements. Attended news planning meetings and met with staff reporters and editors.

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  Nosbig Design

  Jan 2001 - Jul 2009

  Owner/Founder
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  McClatchy-Tribune

  Sept 2002 - Oct 2008

  Freelance Graphic Artist

  Responsible for creating weekly featured graphic on "Kids Health Matters."

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  ATP Tour

  Apr 2006 - Jun 2007

  Web Designer (Contractor)

  Primary responsibilities include maintaining various national and international brand sites. Creating corporate materials and presentations for internal and external clients. Developed various visual assets such as banners, logos and animated gif files. Developed site prototypes and process flows. I also edited and maintained XML, XSL, CSS, ASP, JavaScript, and Flash Action Script coding. Worked closely with the digital services director, programmers, web editors, writers, and technical team in delivering quality applications. Show less

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  City of Jacksonville

  May 2007 - May 2008

  Web Design Consultant

  Responsible for maintaining the employee newsletter internal web site in support of the Public Information Office. Including editing and publishing new content: flash video, photo galleries, articles and photos, rotating flash graphics, and a archive section. Other responsibilities include logo design, editing existing and creating new web and print graphics for the City’s web site. Work closely with the Internal Communications Manager, the City’s Webmaster and the Information Technology department. Show less

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  Johnson & Johnson

  Aug 2007 - Jan 2008

  Web Designer (Contractor/TEKsystems)

  Primary responsibilities included maintaining multiple Acuvue Brand Contact Lenses websites in various countries including China, Japan, Korea, Hong Kong, Taiwan, Singapore, Australia, India, Malaysia, United Kingdom, United States and Canada. Other responsibilities involve creating process flows, screen prototypes, and functional specifications for Acuvue for Eye Care Professionals websites in the United States and Japan. Lastly, I managing email marketing campaigns for European region.

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  Incepture Print Solutions

  Jan 2008 - Apr 2008

  Graphic & Web Design Contractor

  Responsible for development and maintenance of the Presentation Express automated presentation system used by Business Unit Sales and other secondary internal customers.

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  Florida Blue

  Apr 2008 - Jan 2015

  Visual communicator supporting the achievement of priority business objectives of the Sales, Distribution and Local Presence Organization within Florida Blue, including growth, revenue, retention, compliance and satisfaction.Express complex information in way that is clear, compelling and convincing. Produce highly creative and persuasive visual materials that equip Sales to win in the market. Examples include multimedia solutions for sales proposals; sales presentations; training guides; event productions; compensation brochures, channel service tools and much more. Client interaction with Sales to understand their communications needs. Engage key leaders and subject matter experts from other areas to understand the features, benefits, policies and processes associated with their respective products, programs, and services. Provide leadership for creation and implementation of advanced communications and measurement of outcomes.Identify best practices and demonstrate the ability to push new boundaries and explore new territory in order to deliver innovation. Show less Responsible for development and maintenance of the Presentation Express automated presentation system used by Business Unit Sales and other secondary internal customers.Gathers information from an Enterprise-wide network of key, internal subject matter experts and other sources.Work in partnership with the Sales Communications team, as well as Brand & Marketing Communications.Develop creative solutions that significantly and rapidly enhance the effectiveness of all sales communications, to help sell and retain customers, and to communicate BCBSF’s value proposition in the market. Show less

  • Senior Visual Communications Consultant

    May 2010 - Jan 2015

  • Sales Presentation and Graphic Design Analyst

    Apr 2008 - Apr 2010
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  Visual Voice

  Jul 2009 - Dec 2014

  Creative Consultant

  Specializing in professional graphic and web design services for entrepreneurs, small and women-owned businesses seeking affordable branding and marketing.• Branding & Corporate Identity: Logos, business cards, brochures and more.• Web Design: WordPress websites, website customization/maintenance and hosting.• Social Media: Branding for social media profiles and blog customization.

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  HBCU Lifestyle

  Nov 2010 - now

  Co-founder

  Since 2010, HBCU Lifestyle has connected students with the people, places, and resources that define their college experience at Historically Black Colleges and Universities. From admissions information to Greek life, HBCU Lifestyle brings the latest news to black college students, alumni, and supporters across the country and abroad.

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  Gibson Creative

  Nov 2013 - Dec 2023

  Creative Consultant

  Gibson Creative is a marketing support consultancy that provides complementary design services for small business marketing communications professionals. Our creative services, including strategic, polished graphic and web design, allow our clients to create value and increase revenue by expanding their business offerings.

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  Allstate Benefits

  Jan 2015 - Aug 2016

  Senior Creative Consultant

  Operating under the Sales Operations & Continuous Improvement business unit, I am accountable for creative services support and training content development, in addition to driving and empowering employees to improve the customer experience and how work is completed.As the Sr. Creative Consultant I support the sales efforts of group and individual products across three distribution channels through development, graphic design and production of training and marketing materials. In addition, I perform end-to-end planning and implementation of projects for internal and external customers. Show less

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  Florida Blue

  Jun 2017 - May 2021

  In my role on the Customer Experience Design team I am responsible for bringing future state concepts to life by developing creative prototypes and other sophisticated visual representations of customer journeys as part of the Human-Center Design approach. In addition, I conduct qualitative research to gain insights on customer experience trends across industries and incorporate best practices into the development of customer-centric design solutions that align customer needs with business objectives. Show less

  • Sr. Human-Centered Design Lead

    Mar 2021 - May 2021

  • Human-Centered Deign Lead

    Oct 2019 - Mar 2021

  • User Experience Designer

    Nov 2018 - Oct 2019

  • Senior Multimedia Specialist

    May 2018 - Nov 2018

  • Multimedia Specialist

    Jun 2017 - May 2018
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  Sydney Consulting Group

  May 2021 - now

  Experience Design Director

  As the Experience Design Director, I empower and support Sydney's actuarial, compliance, risk management, and business consultant teams with elevating client success in the end-to-end supplemental product space.In my role, I create intuitive, engaging experiences through design thinking and a human-centered design approach to identify pain points and use iterative design processes to drive client-focused solutions for industry products and services.In addition, I support our marketing efforts by addressing the big questions and challenges for our organization and omnichannel digital marketing objectives through strategic creative problem-solving. Show less