Caleb Peterson

Experience

• 

  Isle of Capri Casino

  Feb 2004 - Jun 2007

  Food and Beverage Supervisor

  • Coordinated and directed Food and Beverage activities on Isle of Capri and Lady Luck properties• Ensured that all operational policies, procedures and Colorado Dept of Gaming regulations were followed• Oversaw training, planning, directing of work, appraising performance, rewarding and disciplining employees• Addressed customer complaints and intoxication to assure that guests have a favorable experience

• 

  Riviera Hotel & Casino

  Jun 2007 - Apr 2012

  • Designed and built stunning promotion collateral, from custom logos to interactive promotion boards• Successfully built and maintained relationships with all vendors• Coordinated magazine, newspaper and radio advertising• Effortlessly worked with the marketing team to ensure proper specifications are met• Tracked ad analytics and revenue to report to the finance department• Coordinate with the account department for requisitions, invoicing and billing issues • Managed daily operations of multiple food outlets providing team leadership, motivation and development • Wrote multi cuisine, four week, daily rotating buffet menu including 44 daily selections• Created Excel spreadsheet to reference master menu and populate daily menu per selected calendar day• Successfully executed multiple monthly banquets while communicating clearly with all other departments involved

  • Advertising Coordinator

    Jun 2008 - Apr 2012

  • Sous Chef

    Jun 2007 - Sept 2008
• 

  Advertisement Designs

  Aug 2007 - now

  Founder, Managing Member

  Web | Print | Photo• Responsible for all aspects of marketing, profitability, financial assessment and business planning• Precisely translate client marketing objectives into creatively conceptualized products• Successfully schedule and ensure all objectives and deadlines are being met• Manage internal design resources from print and web design to collateral development and advertising

• 

  Reserve Casino Hotel

  Apr 2012 - Aug 2013

  • Successfully managed the daily activities of 6 food and beverage profit centers• Confidently lead a team of four chefs, four front of house supervisors and 60 additional team members• Executed and provided amenities for banquets and concerts in 300-person Las-Vegas-style lounge• Consistently met or exceeded forecasted and expected goals • Managed all operations of Bistro 321 Chophouse and staff of 25, back of house & front of house• Created weekly training program to ensure staff had strong knowledge of all food and beverage items• Developed new menu & recipes seasonally• Maintained wine inventory specific to menu pairing including 300 bottle climate controlled wine room

  • Food and Beverage Manager

    Feb 2013 - Aug 2013

  • Chef de Cuisine

    Apr 2012 - Feb 2013
• 

  GF Gaming - Famous Bonanza & Easy Street Casinos

  Aug 2013 - Apr 2014

  Casino Manager on Duty

  • Successfully managed all operations, planning and directing of all gaming operations during shift • Attentively handled guest/gaming discrepancies while working closely with Colorado Dept of Gaming• Created visual marketing collateral and assisted in development and execution of promotional events• Built a company intranet that increased internal communication between entire staff

• 

  CC Gaming LLC. - Z Casino & Johnny Z's Casino

  May 2014 - Aug 2015

  Creative Services Manager

  • Successfully managed marketing collateral all three C.C. Gaming properties• Created and executed campaigns based on demographic and industry data that attracted new patrons• Designed high-end loyalty mailers, elegant party invites, stunning promotion logos, and much more• Easily met all Colorado Department of Gaming requirements with solid communication and an eye for detail

• 

  Infinite Syndicate L.L.C.

  Jan 2015 - now

  Managing Member

  DBA Varulvar• Essential body care products• 100% all natural & organic ingredients

• 

  Westbound & Down Brewing Company

  Dec 2015 - May 2016

  Chef de Cuisine

  Brewing Sophisticated Colorado Beers• Worked with Chef Joel Holland to successfully open new craft brewery's kitchen • Successfully created remarkable menu while developing and perfecting recipes• Built and trained a passionate culinary team• Improved food and labor cost and held steady below demographic average• Strongly maintained high sanitation standards meeting all state and federal health and safety codes

• 

  City of Oberlin

  Oct 2016 - May 2017

  Marketing Director
• 

  The Learning Chef

  Jun 2017 - now

  Co-Founder

  LrnChf.com/FBLrnChf.com/IGLrnChf.com/FBpg

• 

  The Lodge Casino

  Oct 2017 - Dec 2018

  Chef
• 

  Basëthic Media

  Jan 2019 - now

  Owner
• 

  NeoGenesis Inc

  Jan 2019 - now

  Digital Technology Director

  As the Digital Technology Director, I spearhead digital initiatives to enhance marketing strategies and customer engagement. My role involves optimizing our online presence, implementing targeted digital advertising campaigns, and leveraging data analytics to gain insights into customer preferences. I focus on driving online sales and promoting brand visibility through innovative digital solutions.