Kait Grable Gonzalez

Experience

• 

  Aggieland Outfitters

  Aug 2012 - Jan 2014

  Social Media & Marketing Coordinator
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  Texas A&M University

  Dec 2012 - May 2013

  Undergraduate Student Researcher - Department of Horticulture
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  Texas State University

  Jan 2014 - May 2015

  Graduate Instructional Assistant
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  Galveston Bay Foundation

  Jul 2016 - Sept 2018

  Water Programs Outreach Coordinator

  • Managed program budgets (totaling $300,000), implementation, and deliverable reporting for several outreach programs aimed towards reducing bacteria pollution in local waterways.• Designed outreach and marketing strategies along with coordination of mass media campaigns. Wrote press releases and articles for local publications on campaign topics and events.• Communicated the importance of water quality to diverse audiences via boothing, workshops, and presentations to audiences ranging in size from 10-200 people. Adapted the messaging to effectively communicate and reach a wide range of audiences with unique interests and motivations.• Coordinated with workgroups with members from local non-profits, organizations, agencies, and city governments to advise on local issues. Show less

• 

  The Surfrider Foundation

  Mar 2017 - Mar 2019

  Galveston Chapter Vice Chair
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  Greenpeace

  Jan 2020 - Mar 2022

  • Built campaign arcs and supporter journeys across digital channels focused on broadening and deepening brand engagement while changing audience understanding of environmental and social issues to build people power.• Identified rapid response engagement, education, and mobilization opportunities for the campaign.• Developed SMS broadcasts (using Mobile Commons) to supporters, wrote and built supporter emails (using EveryAction), created web content (articles, stories, reports), designed compelling graphic assets, wrote copy, and scheduled (using Falcon, later Socialbakers) social media for each opportunity identified. Show less • Formulated strategies for growth and leveraging social media channels to build people power. Channel captained Greenpeace USA’s Instagram account and grew from 83k followers to over 300k in 15 months. Developed TikTok pilot to reach new demographics of audiences for engagement.• Designed and created engaging written and graphic content for Greenpeace USA’s social media channels to maximize the ability to engage over one million supporters to mobilize and win campaigns. Covered live events such as rallies, protests, teach-ins, actions.• Developed educational content to bridge knowledge gaps and create a more intersectional support base with a deeper understanding of the complex issues surrounding climate justice. Show less

  • Online Content Specialist

    Feb 2021 - Mar 2022

  • Social Media Associate

    Nov 2018 - Jan 2021

  • Protect the Oceans Onboard Digital Campaigner

    Jan 2020 - Feb 2020
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  M+R

  Mar 2022 - now

  • Create social media content (both written and visual) that is strategic and on brand with client's voice and tone• Plan and execute paid social promotions and strategy• Identify movement partners, allies, and influencers for my clients• Develop creative concept memos and outlines for pushes like report releases and larger movement mobilization moments• Perform research and analysis on current trends online

  • Senior Account Executive, Social Media

    Apr 2023 - now

  • Account Executive, Social Media

    Mar 2022 - Mar 2023
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  Brown Girls Climb, LLC

  Aug 2023 - now

  North Carolina Regional Co-Lead

  • Coordinate and lead rock climbing and public lands stewardship events for women, femmes, and non-binary people of color.• Establish a local community of climbers of color to promote collaboration and leadership opportunities.• Serve as a spokesperson at community events and through social media.