Angelo Zarbo

Experience

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  Freelance

  May 2010 - Aug 2013

  Social Media Specialist, Blogger, Web Content Editor

  While studying, I have owned and managed some Blogs and Social Media pages. One of my Facebook pages reached almost 100k followers in 2012.I have also worked as a Web Content Editor for an Italian Online Magazine (veggiechannel.com).

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  BMW Italia

  Mar 2013 - Sept 2013

  Marketing Assistant

  • Managing a CMS for broadcasting live content on the dealers’ national network. • Sales, Campaign, Promotion reporting on a monthly/quarterly basis.• Website, brochure, flyer and mobile app content updates.• Online Market and Marketing Research, Benchmarking and Competitor Analysis.• Creation of attractive financial plans on the occasion of events and promotions.

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  Mack Brooks Exhibitions Ltd

  Oct 2013 - Jun 2014

  Event Manager Assistant

  • Coordinating “Expo Ferroviaria 2014” with the Event Manager (273 International exhibitors and 6.400 visitors) + general support for worldwide exhibitions: Euro Blech 2014 (Germany), Fastener Turkey/Mexico 2014, InfraRail 2014 (UK), Sifer 2015 (France).• First point of contact for exhibitors' technical requests.• Online Market research and Web content editing (the entire Exhibitor Badge website).• Translation (English to Italian | Italian to English) and proofreading of the official technical handbook and other official exhibition documents.• Database Administration and Reporting.• International travels (meeting with key partners, on site support during the exhibition). Show less

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  Labelium Italia

  Sept 2014 - now

  Responsible for the strategy and the development of a group of clients covering different industries and countries, overseeing a team (5 amazing members) that handles day-to-day management. In charge of the Full Funnel Strategy definition, objectives identification, campaign planning, analysis on successes, and areas for improvement.I work four-hands with my clients to achieve success and different goals such as brand awareness, e-commerce, lead generation, drive to store, and brand reputation.I work closely with the main digital and tech companies (GAFA) Google, Amazon, Facebook, Apple, and also Microsoft, as well as online publishers and partner agencies to bring innovations to my clients, ensure superior performance, track competitive activity in the category and educate clients on an ever-changing space with a holistic view. Show less 1) I am a Performance Marketing expert in charge of planning, executing, optimizing and analyzing all kinds of PPC Campaigns (Search, Display, Shopping, Video, APP, Retargeting, GMail) on the main Advertising platforms.• Search Engine Marketing (SEM): Google Ads, Microsoft Advertising, Yahoo JP, Yandex.• Social Media/Video Advertising: Linkedin, YouTube, Facebook & Instagram.• APP Download Campaigns: Universal Search APP, Apple Search Advertising.2) I am a SEO consultant, taking care of all the on-site Search Engine Optimisations. Show less

  • Marketing & Client Lead

    Jan 2019 - now

  • Digital Marketing Manager

    Jun 2017 - Dec 2018

  • Digital Marketing Consultant

    Sept 2014 - May 2017