Gary Freilich

Experience

• 

  Beiersdorf

  Jan 1994 - Jan 1997

  Product Manager

  Nivea Hand & Body Lotion, Nivea Suncare, Nivea for Men

• 

  Merck

  Jan 1997 - Jan 2000

  Senior Brand Marketing Manager

  Senior Marketing Manager, Dr. Scholl's Footcare ProductsSenior Product Manager, A+D Baby Products, Gone-Lotrimin

• 

  Kozmo | Online Delivery | NY, Seattle, San Francisco, LA

  Jan 2000 - Jan 2001

  Vice President / Managing Director / Digital Content & Merchandising

  Digital Retailer

• 

  NBCUniversal

  Jan 2001 - Jan 2012

  Senior Vice President Business Development

  Held progressive roles in the Network, Olympics, Sports, News, MSNBC driving cross-division and cross-platform revenue. Devised digital, sponsorship, broadcast, and custom content. Created and implemented funding model for NBC NEWS Events including Education Nation—a ($5.5M) annual week-long event to strategize ways to fix the education system. Multiple long-term clients included American Express, Gillette, Samsung, Intel, Sharp and Microsoft. Generated ($15M+) yearly incremental revenue across NBC/Universal properties and GE divisions. Several multi-year sponsorship/product placement/advertising deals. Drove ($6M+) incremental non-ad revenue for Jimmy Fallon and Conan O’Brien shows. Developed sales strategy for Universal International cable channels in Europe resulting in four (4) new global clients. Show less

• 

  Partner-Impact

  Jan 2012 - Feb 2018

  Managing Partner

  Hired by Microsoft to envision and launch TEACH, a public/private partnership with the U.S. Department of Education to encourage top students to become K-12 public school teachers. As a sales & marketing agency, Partner-Impact grew from that project. The following is a select client list:MICROSOFTRetained for 18-month contract as Executive Director to stand up Microsoft’s TEACH.org. Drove $10M in revenue and $30M in partner value. Developed partnerships with State Farm, the Ad Council, top ad agencies, teachers’ unions, 24 NGO’s/Foundations, Governors Council, and state government agencies. DISCOVERY NETWORKSRecreated licensing business model. Created rev-share program in partnership with non-scripted show talent. Drove sponsorship sales for automotive super-fans of Velocity Channel ($2.5M+) represented 10% of revenue for channel.US DEPARTMENT OF INTERIORCreated and launched United States Wildlife Trafficking Alliance wildlifetraffickingalliance.org for U.S. Dept. of Interior’s Fish & Wildlife Service to mobilize companies & partners to adopt best practices in supply chain to eliminate sourcing from illegal wildlife traffickers. TALENT RESOURCES - Brand Partnership sales for one of the largest Influencer AgenciesANTENGO.COM - Chief Revenue Officer for a mobile-first classified ad product for national newspapers Show less

• 

  Sequential Brands Group

  Feb 2018 - Apr 2019

  Senior Vice President Business Development

  Developed partnership & licensing deals for a portfolio of consumer brands including Martha Stewart, Jessica Simpson, AND1, GAIAM, Avia, Joe’s Jeans and Heelys. Created and sold Martha Stewart deal with MSC Cruises ($2MM) and Jessica Simpson Friendsgiving Event with B+G Foods, The Martha Stewart & Emeril Lagasse brands, 40% of portfolio revenue, were recently sold to Marquee Brands.

• 

  Wellcrafted Branded Partnerships

  Apr 2019 - Sept 2022

  Managing Partner

  Consultative sales & partnership agency dedicated to bringing together brands & partners to create value, content, buzz, combined audience, trust, additional markets and sales channels. Developing partnerships and sponsorships for Spectrum Community Services; Office Create’s Cooking Mama Cookstar game franchise launched Fall ’20 ($750MM in revenue since original launch), Marketing, advertising and sales strategy for SaaS product Defender Care remote PC support; "Science Moms" initiative and opening several new channels of distribution for the Jet, Set, Go line of innovative travel products for families including BabyZen Yo-Yo strollers, Minimeis ClearView Rider & the Bombol collapsible booster. Show less

• 

  Alkemy X

  Sept 2022 - Aug 2023

  Head of Brand Strategy & Content Development

  (role discontinued / Actors and Writers strike)Spearhead and oversee the development and execution of branded entertainment projects from ideation to brand sales to execution. Lead content development strategy with a team of over 20 creative personnel called "Ideas First" working with celebrities, brands and producers.