Tharoth DY

Experience

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  Borei Angkor Resort & Spa

  Dec 2009 - Dec 2014

  • Reservation Officer

    Oct 2013 - Dec 2014

  • F &B Hostess

    Dec 2009 - Oct 2013
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  Angkor Miracle Resort & Spa

  Jan 2015 - Aug 2015

  E-commerce Supervisor
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  Sofitel Phnom Penh Phokeethra

  Sept 2015 - Nov 2017

  Inspired Events Executive
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  Smart Axiata

  Nov 2017 - Sept 2022

  Senior Modern Trade Executive

  I leave Smart Axiata with a wealth of knowledge & experience I will always treasure. Working here has been a fantastic learning experience, and I am thankful for the skills I have acquired. I feel as if being here with you all each day has made me a more complete and well-rounded person. 😘😘🥰🥰

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  Wing

  Oct 2022 - Mar 2023

  Associate Product Strategy & Growth Manager

  1. Market AnalysisConducting research to understand market trends, customer needs, and competitive landscape.Identifying growth opportunities through segmentation and targeting strategies.2. Product DevelopmentCollaborating with cross-functional teams to develop new financial products or enhance existing ones.Ensuring products align with regulatory requirements and customer expectations.3. Strategic PlanningDeveloping and implementing long-term growth strategies that align with the bank’s overall objectives.Setting key performance indicators (KPIs) to measure success.4. Customer ExperienceFocusing on customer feedback and insights to improve product offerings and user experience.Implementing strategies to enhance customer retention and loyalty.5. Marketing StrategyCrafting go-to-market strategies for new products, including pricing, positioning, and promotional tactics.Coordinating marketing campaigns to drive product awareness and adoption.6. Partnership DevelopmentIdentifying potential partnerships or collaborations that can enhance product offerings or expand market reach.Managing relationships with fintech companies or other financial institutions.7. Performance MonitoringAnalyzing product performance data to assess success and identify areas for improvement.Regularly reporting on growth metrics and adjusting strategies as needed.8. Risk ManagementEvaluating potential risks associated with new products or market strategies.Ensuring compliance with banking regulations and internal policies.9. InnovationKeeping abreast of emerging technologies and trends that could impact banking products and services.Fostering a culture of innovation to stay competitive.10. Stakeholder CommunicationCommunicating growth strategies and product developments to internal stakeholders, including senior management.This multifaceted role is crucial for driving sustainable growth in a competitive banking environment. Show less

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  Smart Axiata

  Mar 2023 - now

  A Modern Trade Manager plays a vital role in managing relationships with partners, and distributors, and ensuring the successful distribution and promotion of products according to each type of partner's environment.Relationship Management: Building and maintaining strong relationships with key partners, ensuring alignment on goals and strategies.Sales Strategy Development: Developing and executing sales strategies tailored to partners or distribution channels to maximize product visibility and sales.Market Analysis: Analyzing market trends, consumer behavior, and competitor activities to identify opportunities and inform strategy.Promotional Planning: Designing and implementing promotional campaigns and in-store activations to drive product awareness and sales.Inventory Management: Collaborating with partners to manage inventory levels, ensuring products are stocked appropriately to meet consumer demand.Performance Monitoring: Tracking sales performance and market share, analyzing data to assess the effectiveness of trade initiatives and making adjustments as necessary.Cross-Functional Collaboration: Coordinating with marketing, supply chain, and sales teams to ensure seamless execution of trade plans.Training and Support: Providing training and support to team on product features, benefits, and selling techniques to enhance sales performance.Budget Management: Managing the trade marketing budget, ensuring that resources are allocated efficiently to maximize ROI.Reporting: Preparing regular reports on trade performance and presenting insights to senior management to inform strategic decisions. Show less

  • Head of Partnership Development

    Oct 2023 - now

  • Modern Trade Manager

    Mar 2023 - Sept 2023