Mara Zervou

Mara Zervou

Public Relations Assistant

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  • Timeline

  • About me

    MSc Business Management

  • Education

    • Deree College

      1992 - 1997
      Bachelor of Science - BS BSc in Business Administration
    • Middlesex University

      2011 - 2012
      MSc BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES Distinction

      Work Based Learning Studies

  • Experience

    • Rilken S.A.

      Nov 1996 - Jan 2000
      Public Relations Assistant

      Coordinated sponsorships, sales training seminars and events (two fashion shows per year)• Systematically handled crisis situations during fashion shows• Negotiated special requirements on accommodation, transportation etc. of celebrities in the fashion field

    • Laiki Bank

      May 2000 - May 2001
      Customer Service

      Issued credit and debit cards, created new accounts and promoted investment productsAs part of the staff for the opening of a new Branch in Paiania:• Trained new colleagues on procedures and software systems• Successfully established customer relationships

    • Mythos Brewery (Part of the Carlsberg Group)

      May 2001 - Oct 2003
      Assistant Brand Manager

      • Significantly contributed to annual marketing plan development and implementation (TV, radio, press, and outdoor advertising, on pack promotions, sampling, customized branding etc.)• Calculated yearly Sales Quotas and Budget (per month, per package, per area)• Prepared Monthly Marketing Reports on Mythos beer and competition• Coordinated company’s booth in trade fairs/events (twice per year)• Handled all customer complaints on Mythos BeerKey Achievements:• Managed successfully all dissatisfied customers and brand loyalty was reestablished• Consistently secured brand image through tight branding quality control and follow up• Volunteered to work in sales for one month and contributed to door to door sales Show less

    • UCI Hellas S.A. E.F.C.

      Oct 2003 - Sept 2007
      Manager, Marketing & Communication

      • Developed and coordinated implementation of yearly marketing campaigns (website, TV and printed ads, events)• Designed Bonus Scheme programs for Sales Consultants and Associates (four programs per year, Incentive trips etc.)• Coordinated marketing material production (product brochures, POS material etc.) • Monitored competition • Participated in the International Marketing TeamKey Achievements:• Developed the first comprehensive guide on property acquisition that was distributed to the public via the real estate agent network. Rated as highly useful, this guide generated more customer requests for UCI’s products• Organized, from A to Z, the first incentive trip for real estate agents to Mexico, that exceeded agents’ and UCI’s expectations and led to increase of mortgage loan requests from the network• Consistently achieved annual targets Show less

    • Middlesex University, Greek Centre foWork Based Learning Studies

      Sept 2007 - Jun 2012
      Greek Centre Work Based Learning Student Coordinator & Administrator

      • Supported Academic staff with administrative services• Coordinated admissions and exams• Monitored student payment schemes, managed invoices and collected fee payments • Acted as the liaison between the university branch in Greece and the headquarters in UKKey Achievements:• Successfully managed cash flow• Participated in the brainstorming sessions on how to adapt the academic program so as to address the Greek Education Market

    • AGAH APPLICATIONS S.A.

      Jun 2012 - Mar 2015
      Executive Secretary / translator

      • Organized President’s daily program and activities (travelling, business lunches, meetings)• Participated in meetings with overseas partners (Greek – English translation, minutes)• Drafted official letters for partners and suppliersKey Achievements:• Handled confidential information in a highly discretely way • Successfully coordinated supporting services personnel to ensure efficient office operation

    • Dr. Dimitrios Anagnostou Private Dentistry Practice

      Apr 2015 - Apr 2018
      Executive Secretary

      • Managed daily practice operation (appointments, supplies and orders)• Closely followed up patients’ treatment schedule (300 patients)• Supported doctor in the preparation of educational material for college studentsKey Achievements:• 10% increase in appointment show-ups as a result of systematic patient schedule monitoring• Contributed in creating awareness for the practice services through sampling and production of branded material, preparing dental health presentations for schools, etc. Show less

    • Astellas Pharmaceuticals AEBE

      Apr 2018 - Jun 2019
      Operational Activities Coordinator, Interim

      • Coordinated HCP sponsorships (congresses abroad, Honorarium fees)• Supported marketing activities (market research, material production, advertisements, corporate sponsorships in domestic congresses, etc.)• Communicated with all stakeholders (internally and externally)Key Achievements:• Managed sponsorships and activities timely and diligently while being 100% compliant with internal and external policies and procedures• Achieved personal and team annual targets• Contributed input for internal procedure enhancement, resulting to smooth implementation of processes Show less

    • Erasmus Conferences and Events S.A.

      Aug 2019 - Jan 2020
      Congress Administrator

      Participated in the organization of four (4) national and worldwide medical congresses holding the following responsibilities: • Managed Health Care Professionals (HCPs) group registration, transportation, accommodation, communication and invoicing• Drafted and disseminated press releases to promote congresses • Administered registration desk during congresses• Coordinated live broadcasts Key Achievements:• Ensured customer requirements were fulfilled 100%• Successfully coordinated nine (9) Live broadcasts (operating room - conference room) during the 15th National Congress of Dermatology and Venereology Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Mara Zervou
      Distinction in Dissertation - 2012