
SUMIT RANA
Senior Executive

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About me
Manager at Croma (Infinity Retail- TATA Group)
Education

Punjab Technical University
2011 - 2015Bachelor of Technology (BTech) Electronics and Communications Engineering
Lovely Professional University
2019 - 2021Master of Business Administration - MBA International Business and Retail Management
Experience
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Bharti Retail Limited (Easyday)
Feb 2017 - Jul 2019Senior Executive• Successfully managed entire P&L profitability for store with annual turnover of more than 7.2+Cr• Managed 4400 sq ft Store which is THIRD Biggest Super Market in EASYDAY.• Improve Store Operations, Control Cost and Executing Standard Operation Procedure• Improved LP Audit Scoring From 45% to 82%• In Last One and half Year- ALL FOOD SAFTEY AUDITS - “GREEN”.• Contribution in Reducing Shrink from 2% to 0.03%• Made Second Most Saving Cards in the entire Easyday Family 3600+ in one and half year (Avg 8 New Customer). [Customer Retention Plan] Show less

Reliance Retail
Aug 2019 - Apr 2023Store Manager: Reliance Fresh SIGNATURE ; As the store manager of the first Reliance Signature Store in Punjab State, specializing in premium grocery, I lead a team of 35 employees and oversee operations with a monthly business turnover of 1.2Cr+. My expertise are in managing a high-performing team, optimizing sales, and providing exceptional customer service in the competitive grocery retail industry. I highlight my skills in store management, team leadership, business growth, and strategic planning, as well as my deep understanding of the premium grocery market. I actively engage with industry professionals, stay updated with the latest retail trends, and share insights to maintain our store's success as a premium grocery destination in Punjab. Show less ASM - Reliance SMART As the Assistant Store Manager of a 23,000 sqft SMART store, I successfully supported the Store Manager in overseeing operations across multiple sections, including FMCG, CDIT (Consumer Durables and Information Technology), Apparel, and GM (General Merchandise). With a team of 80 employees, I played a key role in ensuring smooth store operations, driving sales, and maintaining high levels of customer satisfaction. My expertise in team management, inventory control, visual merchandising, and sales optimization. I highlight my skills in effectively managing diverse sections, coordinating with department heads, and implementing strategic initiatives to improve store performance. I actively engage with industry professionals, stay updated with the latest retail trends, and share insights to establish my professional credibility as a successful Assistant Store Manager in a large retail setting. Show less Store Manager : Reliance SMARTPOINTAs the Store Manager of the newly opened NSO site in Himachal Pradesh, I played a pivotal role in building the store from scratch, including team hiring and business operations setup. My expertise in managing all aspects of store operations, from staffing and training to inventory management, visual merchandising, and sales optimization. I highlight my skills in team management, leadership, and business development, as well as my ability to adapt to new environments and drive results in a fast-paced retail setting. With my deep understanding of the local market and consumer preferences, I successfully launched the store and established a strong presence in the region. I actively engage with industry professionals, share insights, and stay updated with the latest retail trends to continuously enhance the store's performance and maintain a high level of customer satisfaction. Show less DM-FMCG : Reliance SMART As the Department Manager at a 23,000 sqft hypermarket SMART store, responsible for the FMCG section covering aprox 12,000 sqft, I successfully led a team to achieve sales targets and deliver exceptional customer experiences. My expertise are in managing a large FMCG department, including inventory management, visual merchandising, pricing strategies, and team leadership. I highlight my skills in optimizing sales, analyzing market trends, and implementing effective merchandising techniques to drive business growth. With a deep understanding of the FMCG market and consumer preferences, I consistently delivered outstanding results and maintained high levels of customer satisfaction. I actively engage with industry professionals, stay updated with the latest retail trends, and share insights to establish my professional credibility as a successful Department Manager in the hypermarket industry. Show less Store Manager : Reliance FRESH (Zirakpur, Pb)As an accomplished Store Manager with extensive experience in the retail industry, I am skilled in optimizing store operations, maximizing sales, and delivering exceptional customer service. With a proven track record of success in leading and motivating teams, I thrive in fast-paced environments, adapt to changing market trends, and drive results through strategic planning and execution. My expertise includes visual merchandising, inventory management, staff training, and customer relationship management. Passionate about delivering an outstanding shopping experience, I am committed to achieving business objectives while maintaining the highest standards of professionalism and integrity. Show less
Store Manager
Aug 2019 - Apr 2023Assistant Store Manager Operations
Dec 2021 - Apr 2022Store Manager
Oct 2021 - Dec 2021Department Manager
Aug 2021 - Sept 2021Store Manager
Aug 2019 - Jul 2021

Croma
May 2023 - nowManagerAs the Manager at TATA Croma, my primary objective is to drive the growth of our CDIT business. Croma is a prominent player in the consumer durables and information technology sector, and I am excited to take on this role and contribute to the company's success. My responsibilities encompass devising and implementing strategic plans to expand our market reach, optimize operations, and increase profitability. Collaborating closely with cross-functional teams, I aim to identify new opportunities, tap into unexplored market segments, and cultivate strong relationships with our existing customers. By staying abreast of industry trends and employing data-driven insights, I lead my team towards innovative solutions and superior customer experiences. Additionally, I am committed to nurturing a positive work culture that fosters employee growth and ensures a customer-centric approach at every level of the organization. Together with my team, I am dedicated to propelling Croma (CDIT) to new heights and reinforcing its position as a trusted leader in the CDIT industry. Show less
Licenses & Certifications
- View certificate

AMCAT Certified Data Processing Specialist
Aspiring MindsNov 2015 - View certificate

Foundations of Digital Marketing and E-commerce
GoogleFeb 2024 - View certificate

Foundations: Data, Data, Everywhere
GoogleNov 2025 - View certificate

Digital Marketing Strategy Certified
UdemyFeb 2022 - View certificate

MS Excel A-Z by Start-Tech Academy
UdemyJan 2024 - View certificate

MS Excel Certified
Great Learning
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