Leo Imperial

Experience

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  Johnson & Johnson / Smiths Industries Medical Systems

  Apr 1990 - Jan 1996

  Sales Career - Healthcare Sector
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  MedSurfer.com

  Mar 1996 - Nov 1997

  Founder and Website Developer

  Built and managed an online directory of medical companies serving healthcare professionals. Leveraged six years of pharmaceutical and medical sales experience. Utilized this experience and knowledge as a springboard into the Internet and IT industry.

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  AT&T

  Nov 1996 - Nov 1997

  Internet Product Specialist

  Managed the sales training and sales activity of three sales teams (25 reps) for shared & dedicated hosting and eCommerce services. Generated over $700K in new sales. Coordinated regional web developer network for channel sales activity.

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  Sterling Commerce, Commerce Internet Division

  Nov 1997 - Mar 1998

  ECommerce Product Manager

  New division formed out of the acquisition of Automated Catalog Services (ACS). Directed product management activities for turn-key eCommerce services that encompassed electronic catalogs, hosting, and application development. Sterling Commerce abruptly closed the division after five months.

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  PSINet

  Apr 1998 - Dec 1999

  ECommerce Product Manager

  I was the Product Manager of a new global eCommerce service based on a combination of eCommerce technologies and vendors. I developed a new managed eCommerce service based on Intershop, CyberCash, WorldPay, and PSINet hosting. I wrote the essential documentation associated with the service: business plan, product roadmap, product requirements document (PRD), and the master service description, marketing collateral, web site copy.

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  Concert (Global Venture between British Telecom and AT&T)

  Dec 1999 - Mar 2002

  Sr. eBusiness Product Manager

  I was the lead Product Manager of a new global, eProcurement service based on CommerceOne applications, online auctions, and a Concert-branded B2B marketplace portal which linked industry buyers and sellers. I worked closely with engineering and operational staff for application deployment, hosting, service operations, SLAs, and customer service.

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  British Telecom Global Services

  Mar 2002 - Mar 2013

  Sr. Manager, Market Intelligence

  Market Insight and Analysis / Customer Insight• Establish strong relationships with internal customers to understand their challenges and win their trust.• Synthesize complex market data and turn it into actionable intelligence for use across a global organization.• Create Competitor Profiles and Customer Profiles.• Win-Loss Analysis – Gather unstructured sales data and share insights with sales, marketing, and executives.• Continuously update and add content to Market Insight and Analytics Portal and Customer Profile Portal• Participate in strategic planning, vertical sector strategy, and analyst relations.• Global experience covering North America, Latin America, Europe, Asia Pac.• Broad IT subject matter expertise: security, data centers, cloud computing, big data, CRM, enterprise mobility, software defined networks (SDN), IP networks, application performance management, Internet of Things, IT professional services, eCommerce, online service portals.Key Accomplishments • Consistently lead the Insight and Analytics Team in taking on responsibility for emerging technologies critical to the business• Created best practices for both “strategic level” competitive intelligence and “granular/ product level” competitive intelligence• Helped build the Global Competitive Intelligence Practice within BT through hard work, perseverance and internal salesmanship Show less

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  British Telecom North America

  Mar 2013 - Jun 2017

  Sr. Marketing Manager, Insight & Analytics, North America and Latin America

  Market Insight / Customer Insight / Digital Strategy• Establish strong relationships with internal customers to understand their challenges and win their trust.• Synthesize complex market data and turn it into actionable intelligence for use across a global organization.• Create Competitor Profiles and Customer Profiles.• Win-Loss Analysis – Gather unstructured sales data and share insights with sales, marketing, and executives.• Continuously update and add content to Market Insight and Analytics Portal and Customer Profile Portal• Participate in strategic planning, vertical sector strategy, and analyst relations.• Global experience covering North America, Latin America, Europe, Asia Pac.• Broad IT subject matter expertise: security, data centers, cloud computing, big data, CRM, enterprise mobility, software defined networks (SDN), IP networks, application performance management, Internet of Things, IT professional services, eCommerce, online service portals.Key Accomplishments • Created the Win-Loss Analytics Dashboard for BT Americas giving the company a comprehensive view of sales activity not seen before• Continuously developed best practices on the use of market intelligence• Developed a team culture of challenging the status quo• Built strong relationships with internal customers throughout the company Show less

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  Gartner

  Jun 2017 - Dec 2018

  Senior Product Manager

  Providing product management and product marketing guidance for information security market research services.

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  Esri

  Jun 2019 - now

  Market Intelligence and Analysis in the ever-evolving world of Geospatial Analytics

  • Competitive Intelligence & Strategy Analyst

    Jun 2019 - now

  • Product Marketing Analyst

    Jun 2019 - now