Pitambar Sahu

Experience

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  National Institute of Science and Technology (NIST), Berhampur

  Sept 2019 - Mar 2022

  Graphic Designer

  • Designed and produced layouts for various mediums such as social media posts, brochures, magazines, and advertisements, ensuring visually appealing and consistent branding.• Developed and executed innovative social media content strategies to enhance the institute's online presence and engagement.• Monitored and analyzed engagement data across social media platforms to identify trends and insights, using this information to inform future content and campaigns.• Planned and implemented digital campaigns that effectively built and nurtured an online community, increasing follower growth and engagement rates.• Utilized various design software and tools, maintaining up-to-date knowledge of industry trends and best practices to continuously improve design quality.• Provided creative support for special events and promotional initiatives, contributing to the overall success of marketing efforts.• Assisted with admission support and lead generation efforts, creating targeted marketing materials and campaigns that attracted prospective students. Show less

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  National Institute for Smart Government

  Mar 2022 - Feb 2023

  Social Media Consultant

  • Developed well-structured drafts using digital word processing and publishing platforms to ensure clear and effective communication.• Created engaging digital media content using Photoshop and Adobe for various government programs and schemes aimed at benefiting the citizens of Arunachal Pradesh.• Promoted government initiatives through digital media, leveraging social networks to increase awareness and engagement among the state's residents.• Monitored social media engagement and feedback, using insights to optimize content and communication strategies.• Updated the state government portal regularly, ensuring that information was current, accurate, and easily accessible to the public.• Integrated various government programs and schemes into the online portal, enhancing the accessibility and transparency of state government services.• Collaborated with different government departments to gather and disseminate information about new and ongoing initiatives.• Supported the development and implementation of strategic communication plans to enhance the visibility and effectiveness of government programs. Show less

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  NIST University

  Feb 2023 - now

  Digital Marketing Manager

  • Developing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and increase conversions.• Planned and executed digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, content marketing, and display advertising.• Oversaw content creation and distribution, including blog posts, social media updates, videos, and email campaigns, ensuring alignment with target audience and SEO best practices.• Managing and grew the organization's social media presence in Facebook, Instagram, Twitter & LinkedIn, by implementing effective social media strategies, creating engaging content, and monitoring channels for customer engagement.• Utilizing web analytics tools to track and analyze campaign performance, generating comprehensive reports on key metrics, insights, and recommendations for optimization.• Managing digital marketing budget allocation, tracking spending and ROI, and making strategic adjustments to maximize campaign effectiveness.• Stay updated on industry trends, emerging technologies, and best practices in digital marketing, implementing innovative strategies to ensure the organization's competitiveness. Show less