Enna Tomlinson

Experience

• 

  Wyevale Garden Centres

  Oct 2013 - Mar 2015

  Catering Assistant
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  Care UK

  Mar 2015 - Jun 2017

  Care Assistant
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  Weird Fish Clothing

  Aug 2017 - May 2018

  Sales Assistant
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  Shell

  Jan 2018 - Jun 2019

  Customer Service Champion
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  The Works Stores Ltd

  Dec 2018 - Jun 2019

  Sales Assistant
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  Harvey Nash Group

  Aug 2019 - Aug 2020

  Recruitment Consultant
• 

  Slow Fashion Movement

  Feb 2020 - Apr 2022

  Head of Social/ Brand

  I utilised my keen interest in fashion and sustainability to spearhead a complete brand refresh for Slow Fashion Movement - a non-profit organisation committed to bettering the clothing industry. This involved creating a new brand book and social media templates on Canva for their Instagram page with a 54k following, alongside leading a team of seven Junior Creators to conceptualise fresh content.

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  Shift F5 - Technology Recruitment

  Sept 2020 - Jun 2021

  Product Manager/ DevOps Consultant
• 

  The Audit Lab

  Jul 2021 - Mar 2023

  I oversaw editorial ideation and production, creating engaging, SEO-friendly short and long-form content - such as blog posts, features, and social media posts - for various clients spanning fashion, interior design, adult toys, and security sectors. My work was data-driven, employing Google Analytics, Search Console, and Ahrefs keyword research tool to enhance content and identify high-performing pieces. I utilised my writing expertise to train new staff members, organising regular mentoring sessions to ensure my two trainees were on track with their work. Key achievements:- Played a pivotal role in boosting a client’s SEO and content marketing by conducting keyword research to help produce 30+ relevant blog posts in six months, and creating a brand spokesperson persona. This strategy led to a 263% increase in media coverage from top publications - such as Cosmopolitan, The Sun, Grazia, Lad Bible, GQ Magazine, The Tab, and Daily Mirror - and significantly improved rankings with 65% of sub-categories moving to page one or two on Google. My team’s efforts secured the agency a spot as a finalist in three awards, including a win at the UK Content Awards. - Drove organic growth for a luxury fashion brand’s website through SEO-optimised blog and social media content, resulting in a 98.71% increase in organic revenue, a 44% rise in organic sessions, and a 356% increase in social sessions. Show less

  • Junior Content Manager

    May 2022 - Mar 2023

  • Digital Content Executive

    Jul 2021 - May 2022
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  Future Fashion Fair CIC

  Nov 2022 - Jul 2023

  Content Lead

  An endeavour linked to my passion for sustainable fashion, The Future Fair sought my help as Content Lead to curate informative articles spotlighting relevant topics and news surrounding the clothing industry. I also helped them market and set up their regular events, which provided a friendly, engaging space for local designers and fellow slow fashion enthusiasts to sell, shop, network, and learn.

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  Hattrick

  Apr 2023 - now

  Content Writer & Social Media Manager

  I’m solely responsible for creating a broad range of short and long-form copy - including guides, newsletters, promotional emails, press releases, PPC ads, LinkedIn articles, and social media content - for LinkedIn, Facebook, Instagram, YouTube and X. I work with various clients primarily across interior design and architecture industries, utilising content planning, production, and analytical tools such as Google Search Console, Mailchimp, Hootsuite, Canva, and Vimeo to ensure quality, high-performing content. Key achievements: - Led a Mental Health Awareness Week video series on Instagram, increasing the number of accounts reached from 151 to 1,054 (+598%) within the space of a month.Developed a social strategy for a new client that increased their overall LinkedIn reactions by 1,200% and engagement by 1,322.2% over four months.- Increased awareness of a client’s ‘Human Conscious Design Principles Guide’ and immersive VR platform - which enables architects and designers to create spaces appropriate for neurodiverse individuals - through various blogs, LinkedIn articles and features. My copywriting secured coverage across numerous digital magazines, including Education Design & Build, School Building Magazine, and Tomorrow’s Facility Management. Show less