Shashank Shukla

Experience

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  HCL Technologies

  Aug 2010 - Mar 2012

  Software Engineer

  Worked as a Java Developer responsible for mobile VAS application development, maintenance and support. Led and involved simultaneously in 2 project modules namely MMBox and Prepaid plug with a team of 8 members

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  Vodafone India

  Apr 2014 - Jun 2014

  Summer Intern

  • Worked on an inside sales project ‘RedEdge’, focused on demand generation, campaign management, lead management, sales closure, leading to revenue enhancement• Coordinated with sales teams to ensure successful closure of all leads passed to them• Contributed to development of email marketing and lead transfer strategies based on insights gained from campaign performance data and channel partner feedback

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  Jindal Steel & Power Ltd.

  Jul 2015 - Jul 2016

  Area Sales Manager

  • Worked with sales team and distributors to identify new business opportunities, develop strategies for penetrating new markets, execute joint marketing and promotional activities• Conducted regular market analysis and competitive intelligence to identify key trends and opportunities, and made recommendations for product and pricing strategies• Assisted in development of sales training programs for channel partners and distributors

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  Lava International Limited

  Aug 2016 - Sept 2017

  Zonal Sales Manager

  • Drove business growth and achieved revenue targets for a business of INR 40Cr, resulting in a 35% growth in revenue and 1.3% increase in market share over a period of 12 months• Led a team of 11 distributors, 4 ASMs, 25 retail managers, and 108 promoters across 4 districts in WB, providing guidance, support, and training to ensure optimal performance• Cultivated and maintained strong relationships with key stakeholders, including distributors, retailers, and service partners, to drive sales and partner satisfaction• Devised and implemented channel partner programs to drive engagement and loyalty Show less

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  Panasonic India

  Sept 2017 - Dec 2019

  Consumer Insights Manager

  • Conducted qualitative and quantitative research studies, like NPS, focus group, in-depth interview, ethnography etc, to gather consumer behaviour, preferences, and trends• Partnered with product and marketing teams, to formulate product concepts, positioning strategies, leading to a 3% increase in brand awareness and 11% in customer satisfaction• Monitored and analysed industry trends and competitor activities using market research reports, providing recommendations that informed business strategy and decision-making• Developed consumer feedback and VoC programs to gather and analyse feedback, identify pain points and opportunities for improvement in the customer experience Show less

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  Samsung India

  Jan 2020 - Aug 2023

  CRM & Loyalty Manager

  • Managed business of $15Mn by developing and executing CRM campaigns across multiple channels like SMS, WhatsApp, email, push notifications, and in-app messaging, resulting in a 13% increase in customer engagement and a 8% increase in customer retention• Designed and implemented Samsung's loyalty program, driving enrolments and engagement among customers, resulting in a 10% increase in customer lifetime value• Leveraged customer data to develop segmentation strategies, identifying high-value segments and delivering personalized experience to enhance customer satisfaction• Collaborated with cross-functional teams, including marketing, strategy, and product, to develop and execute integrated campaigns that drive business growth Show less

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  MakeMyTrip

  Aug 2023 - now

  Customer Lifecycle Marketing Manager

  • Led CLM for Domestic hotels, Hourly stays, Hostels and Alt acco. business through targeted CLM communications, optimizing app/web journeys and leveraging revenue interventions • Piloted and launched an industry-first student program, acquiring 230K+ new users and 450+ daily orders, driving long-term brand affinity in a high-potential segment. • Designed win-back campaigns by introducing gamified re-engagement campaigns, revamping app assets, deploying predictive churn models increasing re-activation by ~11%• Implemented a hyper-personalization framework using real-time behavior, user cohort delivering dynamic content, hotel recommendation, relevant proposition and custom offer Show less