
Craig McAnulty
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About me
Marketing Manager UK & Ireland @Starrett | Copywriting, Marketing, Editing, Content Management
Education

Queensford College
2015 - 2016Diploma of Marketing MarketingCurrently studying via correspondence.

Moreton Institute of TAFE
2003 - 2003Certificate IV in Screen Production Cinematography and Film/Video Production DistinctionMedia software learning included Avid, Adobe Premiere Pro, InDesign, and Photoshop on Mac OS and Windows OS.Learning Diploma level of camera operation with 16mm and 35mm film cameras, and digital video cameras.Linear and non-linear editing.

Moreton Institute of TAFE
2002 - 2002Certificate III in Arts - Screen Production Cinematography and Film/Video ProductionMedia software learning included Avid, Adobe Premiere Pro, InDesign, and Photoshop on Mac OS and Windows OS.

LabTech Laboratory Training
2014 - 2015Certificate IV in Laboratory Techniques Clinical/Medical Laboratory Technician
AFTRS Brisbane
2003 - 2003Director's Certificate Directing and Theatrical ProductionThe intensive short course was run by film director George Whaley.

Australian Cinematographers Society
2003 - 2003Completion of ACS Camera Assistant and Clapper Loader course Cinematography and Film/Video ProductionAn intensive short course for camera assistants and clapper loaders

Bayside Institute of TAFE
2006 - 2006Certificate II in Security Operations Security and Loss Prevention ServicesSecurity officer, crowd control, and traffic controller course.

CIM | The Chartered Institute of Marketing
2021 - 2024Diploma of Professional Marketing Digital Marketing
The University of Queensland
2013 - 2014Master of Arts (MA) Writing, Editing and Publishing Final semester GPA 6 (Distinction)Course based post-graduate degree with an independent research project. The degree covers rhetorical communication, professional and corporate communication, manuscript development and appraisal, issues in contemporary publishing, non-fiction and fiction pitch package, portfolio and job application research, writing about the arts, and academic writing.

The University of Queensland
2007 - 2012Bachelor of Creative Arts Extended Major in Writing
Experience

IFM: Instinctual Film Makers
Aug 2002 - Oct 2008DirectorWriter, director, editor, and camera operator for video productions. I was a freelance 1st assistant director, camera operator, camera assistant, and online editor for a variety of clients both corporate and creative.Productions included wedding videos and photos, promotional videos, interviews and social events.Editing work displayed in Gallery of Modern Art, Brisbane, and The State Library of Queensland.

QML Pathology
Oct 2007 - Aug 2015Laboratory AssistantCore laboratory at Murarrie, key Roche PVT machine operator and laboratory assistant in the Immunology Specimen Reception. Role responsibilities included instructional design and procedural writing for the Specimen Reception Area (Immunology and PVT), and key operator training of staff in these departments.Advised department operations and developed SOPs. I supervised new staff and supported new departmental structure and procedures. I trained as a support document controller in Qpulse.

CLM Creative Consultancy
Jul 2012 - Dec 2015Creative Consultant/Editor/Writer/ProofreaderAdvising clients on job application packages, academic literature, creative ventures, and technical documentation. Editing and proofreading of documents both academic and creative.Skills: editing, writing, proofreading, tutoring, and effective communication.

Toolstream Ltd
Dec 2015 - Dec 2022Technical Marketing Specialist for Triton Power Tools. Marketing B2B and B2C. Senior copywriter, lead content creation, social media and e-mail campaign coordinator, and product specialist. Assistant Content Manager, senior copywriter, and technical author for tool manufacturing. Managed content and copy for more technical products including power tools and safety equipment, in accordance with international standards and compliance. Marketing copy for both B2B and B2C with SEO principles.
Customer Marketing Manager
Feb 2022 - Dec 2022Assistant Brand Manager Marketing
Aug 2021 - Feb 2022Technical Marketing Executive
Oct 2019 - Sept 2021Technical Author / Assistant Content Manager
Dec 2015 - Oct 2019

Nisbets
Jan 2023 - Aug 2024Marketplace Merchandiser
Starrett UK EUROPE
Aug 2024 - nowMarketing Manager UK & Ireland
Licenses & Certifications
- View certificate

Organization Communication
LinkedInJul 2023 - View certificate

Event Planning Foundations
LinkedInJun 2022 - View certificate

Marketing Foundations
LinkedInJul 2019 - View certificate

Marketing Foundations: Integrated Marketing Strategies
LinkedInOct 2019 - View certificate

Storytelling for Advertising Campaigns
LinkedInJul 2021 - View certificate

Creative Spark: Grammar Girl, Changing Writing One Word at a Time
LinkedInAug 2019 
Google Digital Garage - The Fundamentals of Digital Marketing
GoogleJul 2021- View certificate

Writing a Marketing Plan
LinkedInJul 2019 - View certificate

Content Marketing: Videos
LinkedInOct 2019 - View certificate

Mastering Common Interview Questions
LinkedInAug 2021
Languages
- enEnglish
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