Shami Muthanna

Experience

• 

  NetApp

  Aug 2006 - Oct 2020

  I was managing the intake of internal workflow and business process for ongoing production and project support, resource management, documenting marketing project process. Developing and maintaining marketing data and best practices.• Manage and oversee the daily operations of the marketing web department.• Manage multiple projects simultaneously and accountable for assigning tasks and projects to internal developers, QA and Technical team.• Prepare ad-hoc reports that highlight group performance and goals achievements.• Responsible for managing and driving projects and documenting issues and changes that affect projects. • Coordinate and complete annual audits. Show less I was part of the team that supported and enhanced NetApp worldwide business process and systems. Closely worked with cross functional teams to understand business needs, IT development to provide automated solutions.• Responsible for monthly communication with field sales and management regarding a wide range of issues related to field operations.• Developed Leadership dashboard with a major focus on Marketing KPI’s • Tracking the details on SalesForce.com with all sales related activities. • Create weekly forecast reports Show less

  • Digital Project Manager

    Sept 2016 - Oct 2020

  • Digital Analyst / Developer

    Jan 2011 - Aug 2016

  • Web Project Coordinator

    Oct 2008 - Jan 2011

  • Sales Operations Analyst

    Aug 2006 - Oct 2008
• 

  ICM.com

  Nov 2020 - now

  • Develop and implement comprehensive marketing strategies for events and sponsorships to enhance brand visibility and engagement.• Plan, organize, and execute a variety of marketing events, including, Exhibitions, webinars, and community events.• Identify and secure sponsorship opportunities that align with our brand and marketing goals.• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sale• Collaborate with cross-functional teams to ensure seamless execution of events and sponsorships.• Manage relationships with event organizers, sponsors, and partners to maximize the impact of our marketing efforts.• Monitor and analyze the performance of marketing campaigns, events and sponsorships, providing regular reports and insights.• Manage the marketing budget and ensure all marketing activities are cost-effective.• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.• Stay up-to-date with the latest trends and best practices in event, marketing trends and sponsorship. Show less ICM.com is a multi-regulated financial service provider that offers access to a diverse range of trading products.Strategy & leadership• Lead the MEA digital marketing strategy, planning & execution across all touch points• Collaboration with country teams to reflect their priorities on the digital plansWebsite & CRM• Actively manage the websites content & optimize experience across the region.• Lead generation, lead nurture & user acquisition campaigns on CRM• Collaborate with regional team to support e-commerce planning & operations.• Reporting & analytics• Analyze and produce performance reports of all our digital and social marketing touch points.• Website performance marketing reporting – SEO, Google Analytics• Set up weekly/monthly meetings with the agencies, global and local marketing teams: drive priorities, understand their activities and identify key learnings/use cases.• Develop and monitor campaign budgets.• Continuous improvement & ideation• Brainstorms new and creative growth strategies through digital marketing.• Identify the latest trends and technologies affecting our industry.• Monitor Competitor activities & best practice benchmarking to identify new opportunities. Social & Digital• Lead agencies in planning digital marketing campaigns to support brand communication, new product launches and co-marketing initiatives.• Content calendar management across various markets & handles• Oversee and manage all digital projects.• Content Strategy• Liaise with global & regional digital teams to manage / localize global social assets based the brands communication themes. Show less ICM.com is an international Forex trading firm offering round the clock access to a diverse range of trading products including foreign exchange, commodities, futures, and indices.• Executed and led digital marketing activities, social media & eCommerce strategies that drive acquisition, engagement, and revenue.• Managed automated email campaigns, gathering requirement, development, testing, programming, reporting and optimizing.• Analyze and report on performance metrics of email campaigns and set up test plans to improve the campaign performance.• Delivered weekly lead gen reports from CRM and analyzed the KPI’s.• Managing weekly communication to sales and marketing team regarding a wide range of issue related to process and operations.• Perform website audits and SEO while providing campaign best practice support, guidance and training to Marketing. • Audit campaigns and adjust to accurately and evenly spend /pace with set advertising budgets.• Coordinate with media agencies to monitor ongoing digital/ social advertisements.• Set-up marketing channel tracking using Google Analytics/ Google Tag Manager. • Effectively use segmentation and client insight to optimize and/or develop new audience. Show less

  • Global Marketing Manager

    Jun 2024 - now

  • Digital Automation Manager

    Apr 2022 - May 2024

  • Exec - Global Digital Marketing

    Nov 2020 - Apr 2022